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Best SaaS SEO Tools in 2024

By Enrika Maziliauskaitė
Competition is brimming in the SaaS (Software-as-a-Service) industry, as well as in the space of SaaS SEO tools. There’s no stopping this trend. People have relied on this business model for so long, especially since it perfectly fits the digital space that we have today.  So, to make a SaaS product stand out, more companies are investing in building an SEO (Search Engine Optimization) strategy. This encompasses SaaS companies of every size, from small businesses to enterprise-level organizations. Your target consumers search for answers to their questions online, which almost requires you to increase visibility in search engine results and social media platforms. If you’re new to the SEO game, don’t worry too much. There are SaaS SEO tools that can help you build an effective data-tracking strategy.
15 Best SaaS SEO Tools in 2023

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Top 15 SaaS Marketing Automation Tools

If you’re a SaaS company owner, SEO specialist, or a marketer, knowing which tools can help you is always worth your time. With so many websites around, the Internet is already a very congested space. 

On the other hand, the demand is still very high. You should know that Google, the most powerful search engine out there, receives more than 99,000 user queries every second. People are searching for answers, so you don’t want to miss out on this opportunity. 

To increase your visibility on search engine results, you have to hone in on relevant keywords and trends. The following SEO SaaS tools will help you achieve this goal.

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Tool #1: Ahrefs

If you’re looking for a SaaS SEO tool that works on all search engines and not just in Google, you might want to take a look at Ahrefs. It’s great at finding relevant, high-ranking keywords for your website, and it offers several free tools to get you started in the SEO journey.

Take a look at some of Ahrefs’s free SEO tools:

  • Keyword Generator
  • Website Authority Checker
  • Keyword Rank Checker
  • Ahrefs SEO WordPress Plugin
  • AI Writing Tools

Moreover, Ahrefs also provides platform-specific tools to increase your visibility on YouTube, Amazon, or Bing. Unfortunately, though, conducting an SEO audit is not included in any of their free tools. Also, Ahrefs does not offer a free trial version of their subscription plans.

In line with that, here are their pricing plans for your reference:

  • $99/month for SEO Dashboard and Site Audit (Lite)
  • $199/month for all Lite features plus Competitive Analysis (Standard)
  • $399/month for all Standard features plus Looker Studio (Advanced)
  • $999/month for all Advanced features plus Access Management (Enterprise)

Even if they don’t provide free trial versions, potential customers should know that Ahrefs has already built a reputation for being one of the best SaaS SEO tools in this space. It’s definitely worth the resources you will shell out.

Ahrefs Logo

Tool #2: Moz

Along with Ahrefs, Moz is one of the pioneer tools in the SaaS SEO space. It has been in the game since 2004 and has established quite a name in the industry. But here’s the important question: Is Moz still one of the best SaaS SEO tools out there? Do they still put a premium on developing their features?

Moz is still trusted by a lot of brands, including high-ranking niche websites like Trivago and Zillow. It’s not just about their partnership with established brands; Moz is also a beginner-friendly SEO tool that offers these free features:

  • Keyword Explorer
  • Competitive Research
  • Link Explorer
  • MozBar
  • Domain Analysis
  • MozCast

While there is no one-stop solution for SaaS SEO, Moz is as close as you can get. It’s a single web-based platform where customers will have access to all features they are subscribed to. However, some customers complain about the navigation structure in the platform, along with delayed reports.

On the brighter side, Moz offers 24-hour online support on all their subscription plans. Customer support is one of the topmost selling points in this industry, and Moz certainly does a good job in that area. Speaking of subscription plans, here are Moz’s pricing points:

  • $99/month for 1 user seat and 150 keyword queries (Standard)
  • $179/month for 2 user seats and 5,000 keyword queries (Medium)
  • $299/month for 3 user seats and 15,000 keyword queries (Large)
  • $599/month for 5 user seats and 30,000 keyword queries (Premium)

Moz logo

Tool #3: Google Search Console

If you’re looking for a free tool to use for SaaS SEO, the Google Search Console is already in your hands. A free SEO solution that Google provides to webmasters, the Search Console is actually a severely underrated tool that could help you optimize your marketing efforts.

This tool is an easy and straightforward way to learn more about your website’s performance and fix issues that may arise. There’s so much you can do with Google Search Console, including the following:

  • Track impressions and click-through rates
  • Determine which of your keywords are ranking high
  • Learn about your audience’s demographics and behavior
  • Submit sitemaps and individual URLs (Uniform Resource Locators)
  • Test how mobile-responsive your website is

Since it’s a free tool for everyone’s use, don’t expect that much in terms of navigation and interface. The disadvantage of this is that you really have to learn the ins and outs of Google Search Console’s platform, especially if you’re new to the SEO world. 

Still, the benefits of using this tool cover up for its weaknesses. You can even optimize rich results and get real-time notifications of issues or errors that Google sees on your site.

Google Search Console

Tool #4: Semrush

Semrush’s vast customer base includes Tesla, Decathlon, Samsung, and Pfizer, all of which are large players in their respective markets. This paints a picture of the powerful SEO features that Semrush provides.

Compared to its closest competitors, Semrush is arguably a top-of-the-line solution when it comes to PPC (Pay-Per-Click) and social media marketing reports. Other tools specialize in analyzing organic traffic, something that Semrush can also do on top of their PPC capabilities.

Along with PPC and social media analysis, here’s an overview of Semrush’s other important features:

  • Competitor SEO Analysis
  • On-page SEO 
  • Local SEO
  • Rank Tracking
  • Content Creation and Distribution
  • Website Monetization

Semrush also offers a free 7-day trial, although their pricing plans are available for a single user. Speaking of which, take a look at their pricing below:

  • $129.95/month for 5 projects, 500 keywords, and 10,000 report results (Pro)
  • $249.95/month for 15 projects, 1,500 keywords, and 30,000 report results (Guru)
  • $499.95/month for 40 projects, 5,000 keywords, and 50,000 report results (Business)

If you want to add a user to any of these plans, you should also know that Semrush charges $45/month per user.

semrush lockup rgb

Tool #5: Keywords Everywhere

If you want a solution that focuses specifically on keyword research on search engines, we recommend taking a look at Keywords Everywhere. Advertised as a tool that you can use on the go, Keywords Everywhere actually provides you with a browser extension that gives you direct reports on search engine results pages.

Whether you’re using Chrome or Firefox, this browser add-on is a straightforward way for you to do keyword research. Keywords Everywhere’s key features include the following:

  • CPC (Cost-Per-Click) Analysis
  • Competition Analysis
  • Historical Search Volume Data
  • Traffic and Keyword Metrics

The downside of Keywords Everywhere is that it relies heavily on data from search engine results, which is not enough if you want to do a full-blown SEO analysis. This SaaS SEO tool also offers a credit-based pricing system, which might be a bit confusing for some users. For your reference, here’s an overview of their pricing plans as billed on an annual basis:

  • $1.25/month for 1 user and 100,000 credits (Bronze)
  • $4/month for 5 users and 400,000 credits (Silver)
  • $20/month for 20 users and 2 million credits (Gold)
  • $80/month for 100 users and 8 million credits (Platinum)

Despite its limitations when compared to the aforementioned SEO tools, Keywords Everywhere is a handy tool that provides you with keyword data directly from search engine results.

Tool #6: Surfer SEO

For most recently launched small websites, there’s a big chance that the webmaster is also the site’s main content writer. Optimizing SEO and SaaS content strategy at the same time is a daunting task that could be made easier with the help of Surfer SEO.

Surfer SEO arguably stands at the top of tools that offer both SEO and content writing solutions. They offer an AI-powered writing platform that streamlines your writing process and does your keyword research. To be specific, take a look at the tools that you can find on this platform:

  • Content Editor
  • Keyword Research
  • Surfer AI
  • AI Outline Generator
  • Keyword Surfer Extension

For a platform that offers an AI-powered content generator, Surfer SEO actually provides affordable pricing options. Take a look at their pricing plans below:

  • $89/month for 2 seats and 15 content editor credits (Essential)
  • $179/month for 5 seats and 45 content editor credits (Advanced)
  • $299/month for 10 seats and 90 content editor credits (Max)

If you’re an enterprise-level SaaS company, Surfer SEO also offers custom pricing for unlimited seats and a custom number of articles. This specific pricing plan also comes with a dedicated customer success manager.

Tool #7: Screaming Frog

As we mentioned earlier, SaaS SEO is not just optimizing your on-page content. It also involves technical SEO, which refers to getting your website architecture, navigation, and structure up-to-date.

When it comes to SaaS technical SEO, Screaming Frog is one of the best tools around. Screaming Frog’s free version already offers an in-depth list of features, including the ones we listed below:

  • Identify broken links and redirects
  • Review meta robots
  • Generate XML (Extensible Markup Language) sitemaps
  • Find duplicate pages

You can also use Screaming Frog to crawl your website, although the free version only allows 500 URLs. If you want to get more out of this platform’s capabilities, you have to subscribe to a paid version. Screaming Frog charges $259/year for additional services that include the following:

  • Unlimited crawls
  • JavaScript rendering  
  • AMP crawling and validation
  • Spelling and grammar checks
  • Integration with Google Analytics and Search Console
  • Free technical support

If there’s a downside to this technical SEO tool, it could be the fact that it doesn’t offer a web-based platform. Screaming Frog is still software-exclusive, so you have to download and install it on your computer.

Screaming Frog SEO Spider Logo

Tool #8: Ubersuggest

Along with Surfer SEO, Ubersuggest is also a respected player in the market of SEO-content writing solutions. While it’s true that its niche market is still on keyword research, Ubersuggest has since diversified its capabilities. 

To give you an overview of the many things that Ubersuggest can do for your website, take a look at this list:

  • SEO Analysis
  • A/B Testing Calculator
  • Backlinks Checker
  • Ads Grader
  • AI Rewriting Tool
  • Website Traffic Checker
  • Domain Overview

Ubersuggest also offers their SEO and Keyword Discovery browser extension, which gives you valuable information about domain metrics, historical traffic, top pages, and top keywords. On top of all these, Ubersuggest offers very affordable pricing options. The only gripe that people have in these options is that the limit on competitor domains allowed is on the low side. 

For your reference, here are Ubersuggest’s current pricing plans:

  • $12/month for 1 user and 1 domain (Individual)
  • $20/month for 2 users and 7 domains (Business)
  • $40/month for 5 users and 15 domains (Enterprise)

You should also know that Ubersuggest offers a lifetime version of all their plans, which is really worth the cost if you’ve already been using the platform for a long time.

Tool #9: AnswerThePublic

If you want to know what people are really talking about these days, AnswerThePublic could do that for you. This SEO tool is very useful for content creators who need to generate new ideas based on the current trends in the community.

One of the best features of AnswerThePublic is its user-friendly interface. Generating keywords is very straightforward here; you just have to type in the topic you want, select a country that you want to focus on, and click on the language you want the keywords to be in. 

AnswerThePublic is a useful tool when curating topics and ideas. However, some customers say that the results get repetitive at times, so you may have to refine or rephrase some words. 

Along with its free limited version, AnswerThePublic also offers a free 7-day trial of their three subscription plans. Their pricing plans are quite affordable too. Take a look:

  • $5/month for 1 user and 100 searches/day (Individual)
  • $49/month for 3 users and unlimited searches (Pro)
  • $99/month for unlimited users and unlimited searches (Expert)

Like Ubersuggest, AnswerThePublic also offers lifetime versions of their pricing plans, so that’s one thing that you could consider as well.

Tool #10: Clearscope

Clearscope is one of the new SEO tools around, and it’s already gaining traction in the market. Trusted by leading brands like Adobe, Shopify, YouTube, and Deloitte, Clearscope offers an AI-powered platform that’s similar to Surfer SEO. 

Clearscope specializes in content research and optimization, and their interface is very easy to navigate. You can write directly in their content editor, or you can integrate it with Google Docs. This allows you to see Clearscope’s optimization suggestions even if you’re writing or editing with Google Docs.

Along with Google Docs and WordPress integrations, Clearscope also offers these integral features in their paid versions:

  • Content reports and inventory pages
  • SAML SSO (Single Sign-On)
  • Custom geo-targeting
  • Custom data pipeline
  • Crawler whitelisting

Another great thing about Clearscope is they offer free training and onboarding. If this is something you’re interested in, you might want to take a look at their pricing options below:

  • $170/month for 1 user seat and 10 content reports (Essentials)
  • Custom pricing for 5 user seats and custom content reports (Business)
  • Custom pricing for unlimited monitored domains (Enterprise) 

Clearscope logo

Tool #11: Majestic

If you already have your on-page and technical SEO strategy down pat, focusing on off-page SEO tactics like link building could be your next priority. While it’s true that other SEO tools like Ahrefs and Moz offer link-building solutions, it’s better to tap a solution that focuses solely on backlink analysis.

Fortunately, there is a SaaS SEO tool that specializes in link building and that’s Majestic SEO. With their signature Link Intelligence database, Majestic lets you optimize your link-building strategies. Moreover, they offer other SEO solutions, including the ones below:

  • Keyword Generator
  • Campaign Tracker
  • Backlink Downloader
  • Standard and Advanced Reports
  • API (Application Programming Interface) Access

Of course, Majestic is not as extensive of an SEO tool as other platforms. The interface is not very user-friendly, and the learning curve is a bit steep. 

Majestic provides users with scalable pricing plans, starting with these options:

  • $49/month for 1 user and 1 million analysis units (Lite)
  • $99/month for 1 user and 20 million analysis units (Pro)
  • $399/month for 5 users and 100 million analysis units (API)

Majestic is certainly not an all-in-one platform, but it’s the best option if you want to address your link-building issues.

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Tool #12: Sitebulb

Sitebulb is another SEO tool that focuses on a specific facet, which is website crawling. But don’t be fooled by what they’re well-known at; what people don’t usually know is that Sitebulb has also become an extensive website auditing tool. 

With a wide customer base that includes Loughborough University, Yandex, and Seer Interactive, Sitebulb is a comprehensive auditing tool that most SEO specialists and agencies use. It is also a cloud-based platform, allowing teams to collaborate and work with each other anytime and anywhere.

Sitebulb doesn’t do keyword research like most SEO tools, but it covers a lot when it comes to website auditing. Take a look at some of their features below:

  • JavaScript crawling
  • Integration with Google Analytics, Google Search Console, and Google Sheets
  • Scheduled audits
  • Native desktop integration
  • Audit comparisons

Moreover, Sitebulb offers a fully featured 14-day trial, giving you access to every capability they have. If you’re impressed with their solutions after that trial period, here are the standard pricing plans that you could subscribe to:

  • $13.50/month for 1 user and 10,000 URLs per audit (Lite)
  • $35/month for 1 user and 500,000 URLs per audit (Pro)
  • $245/month for 30 users and no project limits (Sitebulb Cloud)

Tool #13: Frase

As one of the pioneer AI-powered SEO tools, Frase has always been in the conversation of the best solutions in this space. One of the advantages of using Frase is how easy it is to do keyword research and content development.

Whichever pricing plan you choose in Frase, you’ll get access to all these essential features:

  • Automated Content Briefs
  • Document Sharing
  • Integration with Google Search Console
  • Content Scoring and Editor
  • Custom Templates
  • Outline Builder
  • Team Project Folders
  • Project Status Settings

In line with these features, here’s an overview of the subscription options offered by Frase:

  • $14.99/month for 1 user seat and 4 articles/month (Solo)
  • $44.99/month for 1 user seat and 30 articles/month (Basic)
  • $114.99/month for 3 user seats and unlimited articles (Team)

Frase is one of the SaaS SEO tools with a premium on content optimization. If you have some extra budget in your hands, you can invest in their helpful add-ons like Keyword Search Volume, SERP (Search Engine Rankings Page) Data Enrichment, and Frase AI Writer.    

Tool #14: SEOquake

If you’re keen on getting SEO data and analysis right from your browser, you might want to look at SEOquake’s extension plug-in. It acts as a toolbox for your browser, providing you with reports directly from search engine results. SEOquake’s versatility across a number of devices is also an advantage; their plug-in can be integrated with Chrome, Firefox, Opera, Edge, and mobile devices like iPhone and iPad. 

As an extension plug-in, SEOquake does not offer an extensive array of solutions as other web-based or software-based SEO tools. Still, this platform already provides key features like:

  • Backlink, traffic, and ads data
  • Keyword difficulty and analysis
  • On-page SEO audit
  • SERP overlay
  • Integration with Google Search Console

The unique aspect of SEOquake is that it’s offered for free, without existing paid versions. You just have to download the extension and install it on your browser. It’s not as comprehensive as other tools, but then again, this is a free tool that provides helpful website audits. Who can complain? 

Tool #15: SpyFu

Knowing what your competitors are doing is always an important thing, not just in SaaS but in other business markets as well. That’s particularly true in the SaaS SEO space, especially with all the changes in customer trends and demands. 

There will be times when your competitors will do something that will get trendy, so it doesn’t hurt to take a page out of their strategy book. Luckily for you, SpyFu is an SEO tool that specializes in competitor research and analysis. Do you want to know which high-ranking ads and keywords your competitors are using? Try SpyFu’s solutions.

Take a look at the other key features that SpyFu offers:

  • SEO marketing suite
  • PPC analyzer
  • Historic data
  • Competitive analysis
  • Backlink outreach
  • Custom reporting  

Moreover, SpyFu provides affordable pricing plans that you can scale depending on your needs. Here’s an overview for your reference:

  • $39/month for 10,000 row search results and data exports (Basic)
  • $79/month for unlimited row search results and data exports plus API access (Professional)
  • $299/month for 5 user logins, unlimited row search results and data exports, API access, and custom branded reporting (Team)

Benefits of Using SaaS Marketing Automation Tools

Planning and executing an effective SaaS marketing strategy takes months or even a year of consistent hard work. You can’t promote a product in one day and expect it to be a viral sensation right away. There is a science to this process, and you have to automate as much as you can.

This is why most SaaS companies tap the services of marketing automation tools, especially in building an SEO plan. With the help of these tools, you’re essentially hitting two birds with just one stone. Along with expanding your reach and diversifying your customer base, you’re also gaining data-driven insights into developing a customer-centric product.

Moreover, these tools aren’t just important in the planning and execution stage; you can also monitor your campaign performances and optimize anything that needs improvement. This way, you have the peace of mind that you’re not shelling out resources on things that do not work.

If you want a cost-efficient marketing process, particularly in the SEO game, the tools we mentioned above will be worth your while. The learning curve might be a bit steep, but you’ll gain much competitive advantage if you do it right.

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The competition might be at an all-time high, but there’s no doubt that the demand for SaaS products is still growing by the day. Whatever niche market you select to penetrate, customers will see your product if you have an effective marketing strategy in place. 

With everything going digital nowadays, it only makes sense that you build a proper SEO plan. When people have questions, they don’t go outside to ask; rather, they turn on their smartphones or computers and type in their questions on Google. If your SaaS website has an optimized SEO structure, it’s almost a sure thing that these people will see your brand when they visit Google.

Of course, you don’t have to execute your SEO strategy by yourself. Tons of SaaS SEO tools have entered the market in recent years, giving you an array of weaponry to choose from. Whether it’s for generating keywords or making sure that search engines properly index your pages, these SEO tools will help increase your website’s visibility and authority.

Almost every SaaS company is now present on the web. Choosing the SEO tool that fits your needs will help you keep up and even gain a competitive advantage.

Frequently Asked Questions

  • How do SaaS SEO Tools Differ from Traditional SEO Tools?

    SaaS SEO tools differ from traditional SEO tools in the way that they are being utilized. In traditional SEO, you want to diversify your reach as much as you can. The idea is to popularize your content to more people so that you’ll know which niche audiences you can focus on.

    As for SaaS SEO, it’s more likely that you already know your niche audience since your product is tailor-made for specific uses. So, you’re focusing on keywords that are directly related to your products, with the goal of bringing in more engagement and conversions.

  • What SaaS SEO Tools Are Used For?

    SaaS SEO tools are used for automating processes that could help a SaaS SEO website increase its visibility. These tools help in numerous facets, including generating relevant, high-ranking keywords and making sure that there are no errors in the technical structure of a website.

    For SaaS websites, the topmost priority is to increase their conversion rates, especially within their niche customer base. Reach and impressions aren’t the end goals of a SaaS website; the important thing is that they are streamlining their CPA (Cost Per Acquisition). There’s no doubt that SaaS SEO tools will help you become more cost-efficient in the long run.

  • What Criteria Should I Consider When Selecting a SaaS SEO Tool for My Website?

    There are different facets within SaaS SEO, including on-page, off-page, and technical SEO. If you need help in producing high-quality, high-ranking content, investing in an on-page SEO tool is worth it. On the other hand, you’ll need an off-page SEO tool if you want to optimize your link building strategies.

    There’s no all-in-one shop in the SaaS SEO space, at least for now. Before purchasing a subscription plan to any tool, make sure that you have already determined the most important issues that you need to address. These SEO tools offer very powerful automation capabilities, especially when you use them the right way.

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