We’re here to design the best digital marketing solutions for your B2B SaaS business.
If your company operates a SaaS (Software as a Service) business model that means it is charging customers for access to a software product, tool or suite of tools. In a highly aggressive industry, with a lot of revenue potential, it is important to always stay one step ahead of your competitors.
Even if your product is the best of the best, it is not always easy to showcase that quality. That is where SEO comes in. We help you promote your product(s), by defining goals, analyzing the market, researching relevant keywords and finding the best channels to advertise your business.
SaaS for B2B is the act of marketing software in the form of recurring subscriptions from business to business.
Since it increases the visibility of your business website, creating a SEO strategy is fundamental for your B2B SaaS business. Long-term results include an increase in traffic and visitor conversion into paying clients.
If you want to effectively reach and engage with your target audiences and maximize your Return on Investment (ROI) you can do it through various paid channels.
Considering how competitive the SaaS industry is, defining an efficient content marketing strategy is essential.
You need to create and distribute consistent quality content that not only generates traffic and is optimized SEO, but is also tailored to educate your audiences.
Creating content for SaaS is all about exploring a problem, a conflict and a solution, which should end with a call to action to one of your products.
Best SEO Strategies For Your SaaS Business
When you check the most successful SaaS businesses, you’ll find that most of them have a solid presence in search engines when you look for specific keywords and queries. Starting a SaaS SEO strategy is challenging and it takes time to achieve satisfying results.
That is why you need a competent digital marketing agency that can help you define goals, finding the best advertising channels for your business and/or product and the ideal content pieces to showcase your strengths and engage with your current and potential customers.
The most important SaaS SEO ranking factors involve defining user engagement and link metrics, creating on site content, based on keyword research and improving the technical structure and usability of your online platforms.
Fortis Media has experience dealing with businesses who specialize in B2B SaaS, especially in iGaming and blockchain niches. Together we helped our partners to increase their traffic and increase the number of downloads of their apps and/or products.
The standard customer acquisition cost for SaaS businesses goes from $76 to $519 per customer. It is therefore quite pricey to take a single customer down your sales channel, from the first click to the eventual conversion.
Since Search Engine Optimization is less expensive, it is a more cost-effective way of achieving the same results as other marketing channels.
There is no doubt that keyword research is imperative for any SEO campaign. Keywords form the groundwork of market research as they give an angle for your business to follow. Plus, most of the SEO milestones that you perform demand that you do keyword research before.
For SaaS businesses it’s no different. Since it’s a very competitive industry, it is crucial to keep in touch with the latest searching trends and queries, to know what your target audience is looking for.
Although SEO is one of the most effective and cost-efficient ways of achieving results, it works better if it is paired together with other marketing channels.
Fortis Media has specialists that can help you set up paid media and e-mail marketing campaigns to increase the likelihood of reaching your goals. While SEO aims at achieving organic traffic and creating a steady, natural customer base, paid media, for example, can be measured and scaled to generate an immediate result.
Our specialists will work together as a team, each one in their specific roles, to give your business all the tools it needs to achieve immediate and long-term results.
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