Maximize your ROI with Expert Paid
Media Services
Why Choose Fortis Media’s
Paid Media Services?
As a full-suite paid media agency, we have up-to-date paid advertising tricks up our sleeves.
years in the industry
specialists in the team
optimized websites
client retention rate
What Our Paid Media Services Include
Search Engine Advertising
Make the most out of your paid search advertising budget. We are a full-service search marketing agency specializing in search engine advertising like Google Ads.
- Pay-per-click (PPC) strategy
- Strategic paid media buying and bidding
- High-intent keyword targeting
- Paid media performance tracking
Display Advertising
Attract more engagements through display advertising on websites, apps, and social media platforms. Our creative professionals produce eye-catching visual content, including banners, pop-ups, images, and video ads.
- Dynamic ads based on user data
- Platform-centric ad formats
- Cost-per-impression pricing model
- Ad responsiveness testing on multiple devices
Social Media Advertising
Achieve exponential growth and increase brand visibility through paid social media platforms. Our social media advertising team focuses on targeted paid campaigns on Facebook, Instagram, LinkedIn, X, and TikTok.
- Data-driven audience targeting
- Paid partnerships with influencers and content creators
- Community building and real-time interactions
- Optimization for platform-specific algorithms
Programmatic Advertising
Take advantage of the opportunity to advertise to high-value potential customers. Fortis Media’s programmatic advertising services leverage AI to buy and place ads for the right price and target audiences.
- Real-Time Bidding (RTB) on paid ads
- Target audience segmentation
- Dynamic and responsive ads
- Ad fraud prevention
Remarketing and Retargeting
Re-engage with the right audience, especially those who previously interacted with your brand. Our remarketing services focus on these target audiences, offering personalized ads to increase your conversion rates.
- Personalized ad content
- Cross-device targeting
- Efficient ad spend
- Frequency control to avoid ad fatigue
Paid Media Results You Can Expect
Expect immediate yet sustainable growth when you tap into Fortis Media’s paid media marketing services. Our digital advertising campaigns are tailored to your unique business goals, especially revenue increase.
Overcome Wasted Budgets and Underperforming
Underwhelming results could drain your paid advertising budget quickly. Inefficient paid media efforts pull you a step below your competitors, especially in generating high-quality leads. That’s not even the worst part. Misaligned PPC campaigns can negatively affect your entire digital marketing strategy.
A dynamic, data-driven paid media strategy maximizes your ad spend, down to the last cent. Target the right keywords, segment your audience, optimize your landing pages, and create platform-centric ad copies. Track your paid media performance and continuously adapt to industry trends and user interests.
Maximize Your ROI with Tailored, Data-Driven Ad Campaigns
Initial Consultation
Keyword & Audience Research
Campaign Creation & Ad Design
Campaign Launch & Monitoring
Why Use a Paid Media Agency
vs. In-House?
Specialized expertise and tools
Brand-aligned advertising solutions
Budget-friendly scalability
Compliance with advertising regulations
Case Studies and Industry Insights
Gambling Ads: Policies, Regulations, and Best Practices
What is a PPC Agency? A Comprehensive 2024 Guide
How ROI Marketing Agencies Maximize Your Marketing Investment in 2024
Horsepower for SEO: Winning Techniques from the Kentucky Derby 2023
FAQs
What platforms do you manage for paid media campaigns?
A paid media agency or team manages ads on search engines, social media channels, and online shopping platforms. These include search engine platforms like Google Ads and Microsoft Ads, eCommerce platforms such as Amazon advertising, and social platforms like Meta, TikTok, and LinkedIn.
How do you determine the budget for paid media campaigns?
Paid media marketing budgets depend on the complexity of a business's digital marketing goals and the market's competitive nature. For example, the budget of a Pay-Per-Click (PPC) campaign is based on the number of expected ad clicks, the target audience's location, and the level of industry competition.
How soon can I expect to see results from paid media campaigns?
You can expect results from your paid media marketing efforts in just 2-3 days. However, this could take longer if you aim for a broader audience or a more complex goal such as product sales. You can get quicker results depending on your digital marketing goals and target audiences.
Can you help with both B2B and B2C paid media campaigns?
A paid media agency can boost the visibility of B2B and B2C businesses through paid search and social media marketing. Moreover, Pay-Per-Click (PPC) management companies can optimize PPC ads to either target decision-makers, professional organizations, or individual consumers with specific pain points.
Do you provide creative assets for ads, or do we need to supply them?
Paid media agencies offer creative expertise in producing ad copy designs for paid search and social media marketing. Typically, these agencies have a team of professional copywriters, graphic designers, photographers, and web designers. They can create unique ad assets for your search engine marketing campaign or for your landing pages.
How do you measure the success of a paid media campaign?
You can measure the success of your paid media campaign through key metrics such as ad impressions, click-through rate, conversion rate, and brand mentions. It's important to schedule weekly or monthly reports on your paid media efforts, particularly in optimizing your ad copies and targeting the right audience.
