The quickest way to lead your customers down the marketing funnel and scale your business is through paid media channels. It allows advertisers to track and measure every touchpoint of the customer journey while optimizing advertising campaigns for the best results.
Why Paid Media?
Paid media is an opportunity for your business to get highly targeted and instant traffic to your site. With paid ads, you can build awareness of your product or brand and increase sales while maintaining flexibility over your targeting and budget.
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Placing your ads where your customer is already looking for your products or services is the key to success. Using a pay-per-click bidding model we will optimize your campaigns for the best results within your budget.
Display advertising allows for visually rich ads that attract attention of new prospects and boosts your brand’s visibility. Our team will select the best channels to match your ideal customer’s profile, their interests, and browsing patterns making sure the banner ads are eye-catching and relevant.
Already got attention for your business but conversion rate could use help? With remarketing ads, we can remind your customers to come back to your site and complete valuable actions.
Why shopping ads? An average e-commerce conversion rate for Google Shopping ads is 1.91%, which is more than half of overall Google Ads search benchmark (3.75%). Our paid media specialists will prepare the best strategy to reach and convert your bottom-funnel customers.
Social media accompanies every step of your customer journey, especially when browsing across multiple devices. We will select platforms that your prospect and/or customer is spending the most time on and will encourage them to make valuable actions to your business.
Programmatic advertising is an automated ad space buying process that helps to get high volume and quick traffic from a highly targeted audience through display, mobile, video, and social. Incorporating programmatic advertising into your digital marketing strategy will help you to get better visibility, brand recognition and higher return on ad spend.
Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project. If you’re in need of SEO strategy and execution, this team will deliver.Matthew Parvis Co-Founder & CEO, Fresh Clean Tees
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