Dominate the Competition with Sportsbook SEO Services

There’s no time to waste when you want to place a bet. Fortis Media sportsbook SEO services make sure you’re the first book bettors see, driving organic traffic and revenue.

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Trusted by top brands in the Sportsbook industry

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Changing the game with sportsbook SEO

More search traffic, more bets. Fortis Media can help.

A decade of sports gambling expertise

Our team has over ten years of experience navigating legislative changes and shifting consumer trends in the gambling and sports betting industry.

Advanced sports betting SEO strategies

Appear at the top of search engine results pages and get those bets flowing. There are hundreds of sports betting websites—make sure you aren’t blending in.

Genuine organic traffic

The online gambling industry is growing, with sports betting leading the way. We point people in your direction so you can do the rest.

year in industry
specialists in the team
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Modern search engine optimization for sports betting success

Competitive Edge

Sports betting on-site SEO

Enhance your sportsbook website’s visibility by climbing search engine rankings, increasing organic traffic, and capturing the attention of bettors. Our on-site SEO services include:

  • Keyword research to target high-volume search terms
  • Multimedia integration to maintain engagement
  • Content optimization for trending sports betting topics
  • Ongoing data monitoring and regular fine-tuning
Long-Term Cost Savings

High-authority links for sports betting websites

Innovative link-building strategies elevate your website’s trust and credibility with search engines. Our approach to building a link profile includes:

  • Partnerships with reputable websites for authoritative backlinks
  • Compelling, shareable content for sports betting influencer links
  • Guest posting campaigns to diversify your link portfolio
  • Regular checkups to ensure ongoing link health
Brand Awareness and Authority

Quality content marketing

Sports betting is fun. The content should be, too. Fortis Media develops engaging, interactive content that drives traffic and converts sports fans into sports bettors.

  • Game previews, betting tips, and odds analysis
  • Expert picks and predictions for major sporting events
  • Comprehensive guides on betting strategy and bankroll management
  • In-depth sportsbook reviews and comparisons
Enhances User Experience

Technical SEO for gambling websites

We blend technical precision with digital marketing know-how. Your site will stand out in a competitive sports betting sector with things like:

  • Sports betting site migration with no drop in search engine rankings
  • Detailed SEO audits to identify potential improvements
  • Strategic recommendations to ensure positive results on Google Search Console
  • Lightning-fast site speed and responsive designs for mobile users
Paid Media Results

PPC campaigns that attract bettors

You take the bets; we’ll run the ads. Fortis Media’s paid advertising services include:

  • Sports betting keyword campaigns
  • Gambling ad design, testing, and optimization
  • Budget tracking and A/B testing
  • Monitoring of Google search results, traffic patterns, and user behavior
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Sports betting success stats

We’re no underdog. Fortis Media has a long track record of beating the odds and driving targeted traffic to sports betting businesses. Just look at the numbers.


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Juice your sports betting SEO rankings

Book a demo with one of our search engine results experts for a full rundown of how we turn sports betting sites into online gaming industry titans.

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Competition builds character. Bet on yourself

The sports betting industry is extremely competitive, with gambling sites investing heavily to attract user attention. But you can only be the best if you beat the best. Think of our SEO experts as Bill Walsh introducing the West Coast offense*—it’s new, it’s exciting, and it works.

Sports betting websites can’t use last year’s playbook. They need to be adaptable, modern, and relevant. As betting trends change, so should you.

  • Online betting SEO
  • Gambling site SEO
  • Sports betting SEO
  • Sportsbook SEO
  • Casino SEO
  • Esports SEO

Benefits of SEO for sports betting sites

  • More traffic, more bets

    By landing the pole position on a search engine results page, you create organic traffic, specifically looking for a place to bet.

  • Improved brand awareness

    Quality content and high-quality backlinks from relevant websites build trust and awareness for your brand. Sports fans will start thinking of you first when they want to place a bet.

  • Conversion rate optimization

    Many sports betting sites can get traffic, but they can’t always convert. Expert SEO strategies give searchers the information they need to feel comfortable making a deposit.

  • Sustainable sports betting success

    SEO involves optimizing everything from site design on mobile devices to social media marketing strategies. Our full suite of services ensures long-term visibility on Google and other search engines.

Start with sports betting SEO in 4 steps

Building a comprehensive SEO strategy is easy with a partner like Fortis Media. We’re invested in your success.
Step 1

Teach us your business

We want to know everything about your sports betting business. By understanding what drives you, we can personalize a strategy for lasting success.

Step 2

Strategy sessions

Be as involved as you want while we develop link building plans, form SEO strategies, and conduct keyword research. And you'll be in the loop.

Step 3

Data-driven decisions

As we test and launch the SEO strategy, we collect piles of data to make sure it’s working properly, delivering high quality links and moving you up search engine results pages.

Step 4

Long-term support

Our partnership doesn’t end after one campaign. We’ll stick with you, ensuring long-term success no matter what changes search engine algorithms make.

Ready to grow sports betting traffic today?

Paid search traffic can only get you so far. Set up a demo with one of our SEO experts to unlock your organic potential.

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Client-first sports betting SEO

  • Cutting-edge SEO tools

  • Gambling legislation monitoring

  • Content marketing campaigns

  • Industry news updates


iGaming SEO experts

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.


Co-Founders of Fresh Clean Threads
Oksana Arbaciauskaite CMO of Genome profile

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for tailored solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic allies too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome
Drops Clinic Fortis Media SEO services

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a tailored SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic


  • What is sportsbook SEO?


    Sportsbook SEO is the process of optimizing sports betting sites to rank higher on search engines, increasing visibility with potential bettors.

  • How long does sportsbook SEO take?


    Results from search engine optimization can typically be seen within 3–6 months, but a long-term strategy is required for sustained success.

  • How much does sportsbook SEO cost?


    Costs can vary significantly, depending on the project scope and what the betting site needs. Contact Fortis Media for more detailed information on SEO pricing.

  • Is sports betting SEO worth it?


    Yes, sports betting SEO is worth the investment, as it attracts organic, targeted traffic to your website, increasing conversions and driving revenue.