GTM configuration services to streamline your analytics

Make smart, data-driven decisions with Fortis Media's Google Tag Manager (GTM) configuration service. Our experts ensure that data points are configured correctly for better visualizations. Get your free proposal today.

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What is Google Tag Manager (GTM)?

Google Tag Manager (GTM) is a unified tool for managing marketing tags on digital platforms, including websites and social channels. The GTM system provides relevant information to optimize tags, triggers, and variables.

Why choose Fortis Media’s GTM configuration services?

Fortis Media’s GTM configuration service streamlines workflows between data centers and tracking channels. We offer end-to-end services, including initial setup, traffic configuration, and web server maintenance.

Accurate tracking, simplified management

Avoid tracking issues that might affect IP addresses or DNS lookup. Fortis Media will configure your GTM to optimize your data center and minimize any data loss.

Seamless integration across platforms

Track user visits and interactions across multiple platforms without manually adding separate tags. Our teams help you access data flow on your web pages, servers, and other resources.

Enhanced marketing insights

Review valuable insights from your data center from the reports we'll visualize. GTM is an integral part of collecting data from your servers, helping you manage your marketing goals.

years in industry

specialists in the team

websites in portfolio

client retention rate

What our GTM configuration services include

Tag and trigger setup

Set up event-based triggers for when customers click add to their cart or click create an account on your website. Our GTM configuration services team will have these triggers configured and enabled.

Setting up custom event tracking
Configuring tags for analytics tools (e.g., Google Analytics, Facebook Pixel)
Creating triggers for specific user interactions
Testing tag performance and functionality

01 /04

E-commerce tracking integration

Enable GTM tags into your CRM platforms and advertising avenues like Google Ads. We don’t just use default GTM settings; we assign a specific tag to verify every user interaction.

Enhanced e-commerce tracking setup
Integration with platforms like Shopify and WooCommerce
Tracking user behavior across checkout funnels
Reporting on key e-commerce KPIs

02 /04

Cross-domain tracking

Ensure smooth data flow across all domains, whether on a single server or in the cloud. Our GTM configuration service experts will track and test links across your domains.

Configuring GTM for seamless cross-domain data flow
Maintaining accurate session tracking
Integrating cross-domain tracking with Google Analytics
Testing to ensure data consistency

03 /04

Troubleshooting and maintenance

Mitigate potential issues in your server and data center before they happen. We proactively debug tracking errors and configure your data flow through analytics and key metrics.

Debugging GTM implementation errors
Monitoring for broken or misfiring tags
Ensuring compatibility with website updates
Providing ongoing technical support

04 /04

GTM configuration results you can expect

Our GTM configuration service continues to help businesses modify their marketing campaigns. These numbers back up our claim.

improvement in tracking accuracy

increase in website traffic

100

websites optimized

client satisfaction rate

Overcome the challenges of GTM configuration

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It’s why you work with a WordPress website design company like Fortis Media. WordPress is a great content management system (CMS) if you can maximize its capabilities. That’s what Fortis Media can do for you.

Data center integration

DNS lookup optimization

Port configuration

Server performance monitoring

Pixel load balancing

Cloud infrastructure management

Why GTM configuration is essential for your business

Centralized tag management

Load tracking tags in one default platform, instead of manually entering codes across multiple servers. This will save you time and effort, helping you focus on managing your cloud infrastructure.

Improved data accuracy

Configure accurate data on your servers, monitor traffic sources, and track clicks on your links. The new GTM version operates on the cloud, which guarantees up-to-date data analytics.

Enhanced marketing performance

Make smarter business decisions by seamlessly integrating GTM into your server or cloud. GTM provides information about your traffic sources, along with your top-performing page links.

Scalable solutions

Modify more tracking tags to your data center and server without re-coding or re-configuring your system. GTM helps you load accurate analytics, even during a surge in traffic or page views.

Our GTM configuration process in 4 steps

Fortis Media's GTM configuration service follows this 4-step dynamic in optimizing your tracking system.

Step 1

Initial consultation

We explore more of your goals and expectations to jumpstart our tailor-made GTM service.

Step 2

Strategy development

We create a GTM system that caters to your expectations, ensuring that each tag is configured to our desired analytics.

Step 3

Configuration and implementation

We load the tags to your data center, server, or cloud while implementing specific triggers for the events we want to track.

Step 4

Monitoring and optimization

We perform monitoring tasks to mitigate any GTM-related risks on your data center and server.

Why use a GTM configuration service vs. DIY?

Fortis Media

Specialized expertise in GTM tracking and analytics

Access to tracking-related advanced tools

Time-efficient process for quicker GTM setup

Clean integration with existing CRM

Dedicated account manager for direct supervision

Ongoing technical support and real-time adjustments

DIY

Requires staff training for GTM setup

Needs additional costs on advanced GTM tools

Risks of skewed tags and flawed insights

Challenging to link to existing CRM stacks

Requires additional manpower for 24/7 GTM monitoring

Less value for resources due to ongoing operational costs

Success stories that speak for themselves

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for tailored solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic allies too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.

Matthew & Mellisa Parvis

Co-Founders of Fresh Clean Threads

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a tailored SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic

Case studies and industry insights

Your questions, answered

A GTM configuration service sets up essential tracking tags on a business's marketing platforms, including Facebook Pixel, LinkedIn Insight Tag, Google Ads, and Google Analytics. This service also includes ensuring smooth data flow on a data center, server, and cloud infrastructure, which is essential for servers with high traffic.

For a small website or server, a GTM setup could take between 1-2 days. However, it might take 3-4 days longer for a website with a data center. This example of a GTM setup timeline is influenced by website complexity, cross-domain tracking, and the technical expertise of the team.

Yes, our GTM configuration service experts can fix issues with an existing GTM setup, particularly in adjusting triggers, modifying tags, and spotting data cloud discrepancies. Our team starts this troubleshooting process by auditing the setup, followed by submitting a document that takes note of our recommendations.

Yes, small businesses leverage GTM to track their traffic sources, review user interactions and messages, and visualize data flow. GTM is a free tool, which provides a cost-efficient method for small businesses to optimize their marketing campaigns. They can set event-based triggers like when customers click add to their cart.

Yes, we can integrate GTM with your existing marketing stack, including your analytics tools, advertising platforms, automation platforms, and CRM systems. Our team will deploy tags and triggers to collect data across these platforms and save them on the cloud.

We ensure a flawless GTM setup through proper data layer implementation, precise setup of tags and triggers, and continuous testing and debugging. Since GTM operates on the cloud, you can be sure that the data and other variables are accurate and up-to-date.

GTM configuration services to streamline your analytics

What is Google Tag Manager (GTM)?

Why choose Fortis Media’s GTM configuration services?