Category: SEO Tips

Jorge Costa

February 13, 2023

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At the end of 2022 a new trend had swept the Internet. AI tools started getting trendy, providing quick access to new ways of generating art and content which obviously left both artists and content creators on the verge of a breakdown.

Platforms such as Lensa and Midjourney allowed people to create pieces of art in a few minutes and suddenly everyone was asking AI to generate a sort of self-portrait of themselves. You definitely used it, or you saw someone among your social circles to do that.

What seemed to be a fun gimmick ended up stirring controversy, as artists accused these tools of simply blending other artworks found online to make their own.

Well, for SEO writers the topic is not much different. With the rise of platforms such as OpenAI ChatGPT original content creators are seeing their work being replaced by these tools. In the end the process is not much different than what Lensa is doing: ChatGPT browses the web, recycles content that already exists and finds answers to prompts.

So, is this content really original? Will search engines be aware when this kind of content outranks original pieces? And should content creators be worried about the uprise of AI tools?

What Is OpenAI ChatGPT?

Launched as a prototype on November 30, 2022, ChatGPT gathered immediate attention. AI content generation tools already existed but they were either too expensive for the average Joe to use it or they were too inaccurate and made too many mistakes.

ChatGPT changed this by using something called a Large Learning Model. This means that the artificial intelligence tool is trained on wide amounts of data which can anticipate what the next sentence will be.

So far, the tool is pretty basic: it allows you to come up with anything, from a letter to your boss, to a poem or even a song. You just need to write a prompt or ask a question. Therefore, the tool can be used to answer queries, which is the prime source of content for SEO marketing specialists.

Nonetheless, the current version of the platform still has a couple of flaws. It is quite outdated, only finding data up to 2019 and often engaging in repeated sentences when the prompt is too challenging.

The concern is that ChatGPT opened a precedent, and it seems likely that it will overcome its weaknesses in upcoming updates, as Stanford University explains:

“GPT-3 has 175 billion parameters and was trained on 570 gigabytes of text. For comparison, its predecessor, GPT-2, was over 100 times smaller at 1.5 billion parameters. This increase in scale drastically changes the behavior of the model — GPT-3 is able to perform tasks it was not explicitly trained on, like translating sentences from English to French, with few to no training examples. This behavior was mostly absent in GPT-2. Furthermore, for some tasks, GPT-3 outperforms models that were explicitly trained to solve those tasks, although in other tasks it falls short.”

Alex Tamkin and Deep Ganguli, Stanford University

How Can SEO Content Writers Adapt To This New Trend?

By now content writers especially might already be sweating at the prospect of seeing AI tools taking away their jobs. However, do not immediately hand in your resignation letter and start looking for new careers. There are still a lot of things that AI cannot do, compared to human writers.

To start with AI has a time-limit. Even if the developers try to make it as updated as possible to scan the internet, humans still have the high ground of being able to communicate with each other. They can get original quotes and find the most up to date information possible.

If you are a sportswriter for example AI will be capable of making simple comparisons based on stats. Still, not the actual essence of a football or basketball game.

To sum up, AI content creation is an alternative for the ones who are looking for cheap recycled content. However, not for the ones who are looking for high quality informative content that drives traffic and generates sales.

Instead, AI can be used by both SEO content writers and on-site specialists for the following:

Paragraph Generation

As mentioned before, ChatGPT is very useful to answer prompts. So, even if it shows some flaws when you attempt to generate a longer article, it can guide you when you struggle with writer’s block.

We all know that starting an article is always the most difficult part. So, how to launch the introduction? And how to conclude properly? These are two of the habitual struggles for content creators.

Using ChatGPT or other AI content generation tools will allow you to get the early boost you need. A few answers to a simple question and you can take over from there. It is always important to put your own words into it. Shift into the writing tone that your target audience is used to.

Especially if you already have a target audience in a blog and suddenly you shift into a fully generated AI article – your readers will notice.

Keyword Research

Long before ChatGPT came along there were already a lot of AI tools designed to help SEO specialists to find the highest-ranking keywords and the latest search trends. Platforms such as AhRefs and SEMRush are a good example of these.

Content creators can also use these tools to find out what to write about at a specific moment. Everyone wants to create content that attracts traffic, so it is important to find what your target audience is searching for.

AI crawls the internet for data on the most searched queries and you can use that data to answer your current and potential clients’ questions.

Finding problems and giving solutions through blog articles on your or your client’s website is one of the most effective ways of generating visits. It also creates empathy and trust with your target audience.

Video Content

Another way that AI can assist content writers is through the transformation of human-written articles into video. Pictory and Synthesia are already providing this kind of service.

The best part about it is that although the AI tools themselves can create content based on prompts, similar to ChatGPT, they are more effective if they are used with accurate inputs of a human.

This means that if you have a top 10 article, for example, the AI video tool will create a short, animated video with the 10 topics.

Through this tool you can share your content in YouTube shorts, Instagram stories or TikTok, thus allowing more audiences to engage with it. There are also AI tools that transform your content into infographics, something that will only help improve its shareability.

Other SEO Tools

SEO specialists and content writers have already been using AI tools such as Yoast SEO for several years. Yoast, which can be installed as a plugin in WordPress, can help writers detect if their content is optimized for search engines.

It detects keyword density, number of paragraphs, lack of headings and gives you recommendations, such as the ideal size of meta-description or main title.

Tools like this one are only a helping hand for anyone writing or uploading content online and they are likely to become more and more precise in the future. Plus, they also analyze SEO trends and update according to the most recent recommendations.

How Effective Is AI Written Content With Search Engines?

By now you must be wondering how Google and its competitors will tackle the AI written content. Will they penalize websites and articles who have AI generated material? Is there even an effective way for SERPs to find out whether content is produced by humans or machines?

The answer is yes, Google has its ways of battling against the uprise of AI. One of the mechanisms they can implement is the Turing test. Alan Turing, one of the most brilliant minds in the last century, was a mathematician and computation scientist, who came up already in 1950 with an important dilemma:

“According to Turing, the question whether machines can think is itself “too meaningless” to deserve discussion (442). However, if we consider the more precise—and somehow related—question whether a digital computer can do well in a certain kind of game that Turing describes (“The Imitation Game”), then—at least in Turing’s eyes—we do have a question that admits of precise discussion.”

Stanford Encyclopedia of Philosophy

Although the Turing test itself is useful, as the article quoted shows it has some flaws and is quite narrow and outdated considering how much machines have increased their capabilities in the recent decades.

So, the other method which search engines can use to detect AI generated content is… AI. Yes, fight fire with fire. Google already uses plenty of algorithms to track trends, keywords and to target audiences with ads suitable to their recent searches.

Then, it is not too out of reach that they can use algorithms to track content that is AI generated. Google can use these to track patterns based on the repetitive sentences that ChatGPT and similar platforms provide.

Probably we will be witness to a Tom & Jerry kind of situation in the following years. Google will update its algorithms to catch patterns that AI tools use and AI tools will keep updating to escape these patterns. Rinse and repeat. Which one will eventually concede? We will eventually find out.

Final Thoughts

SEO content creators and marketing specialists have reasons to be concerned about AI. Not because they will steal their jobs. It’s because they will bring new challenges which need to be addressed by marketing agencies.

Sleeping on it is a mistake. Eventually you might find that your competitors are ahead of you in this game.

However, it is also not a reason for panicking: AI tools will not replace human input, creativity and originality.

They will only encourage marketers to innovate even more. Find more original directions of creating engagement and finding more and more accurate means of building empathy towards their audience.

Finally, AI tools will also be a helping hand as they have been for years. Instead of seeing them as potential enemies, we ought to accept that there are mechanisms out there that can save us time and assist us in avoiding errors in our content.

You want to define a content strategy for your brand that will help you achieve long-term results? Contact Fortis Media today and we will be eager to help you!

Jorge Costa

January 10, 2023

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Updated: 1/18/2021

If you own a sports business – either a news platform, a sports betting website, or a sports merchandise online store – you surely know that it is a very competitive niche. Therefore, investing in a strong sports site SEO strategy is essential and you don’t need to become an SEO expert for that. The focus should be on optimizing your sports team website​ to improve your sports site SEO​.

Let’s start with the basics: it’s fundamental to diagnose why your page is not ranking as it should. You produce quality content on a daily or weekly basis and/or you sell quality products, so why are you not ranking higher on search engines?

It is highly likely that thousands of people search for products related to your niche every day. According to InternetLiveStats, Google processes 84.000 search queries every second!

To sum up, paraphrasing the iconic song Sweet Dreams, by Europhonics: ‘Everybody’s looking for something’!

Sports are no exception. People play sports, watch sports and bet on sports. Football, soccer, and basketball teams get thousands of retweets every time they make a new post. It’s a bubbly exciting world: perhaps too overcrowded with competitors, we’d say?

It is not easy to create a sports team website that is successful, mostly due to heavy competition. Most media sources around the globe have their own sports section and they dominate the first page of Google queries on general broad sports keywords.

Why is it so important for your sports website to rank high on Search Engines?

You want to attract people to read your articles and check your website’s products. Generating traffic will bring sponsors, clients, subscribers, and other opportunities that allow your business to grow.

However, just like in any sport: you have to define goals that you are looking to target. Are you looking to improve your sales? Lower the bounce rate so you have more returning visitors? Overtake a competitor’s first place in the sports SEO ranks for a specific keyword?

Defining goals is crucial because if you aim for a specific target you are more likely to score than if you shoot randomly. You might be lucky and get a breakthrough, but the wisest choice is to know exactly what you are looking for.

So, without further ado, here are Fortis Media top 10 tips for you to improve your sports website SEO rankings:

1. Find your niche

One of the most important reasons why we ask you what are your goals is that they are directly correlated to your niche. If you have a broad sports website and you just try to rank for the keyword: sports or sports betting, that quest will be nearly impossible.

Mainstream media and gambling pages are way ahead of you on that game and it is unlikely you can compete on that league.

Check our whitepaper that analyzes the most popular online betting brands and their SEO strategies.

However, if you offer products for specific sports or teams, you can target the fans of those niches. For example, check out the keyword related to the English soccer team Manchester United:

By using Ahrefs Keywords Explorer tool, you can search the relevant niche you are targetting and look for keyword opportunities where you can rank higher easily. In the image above you can see that ‘man utd transfer news‘ has 30k traffic volume, which means 17.000 people search for it monthly. Meanwhile, ‘manchester united news’ has a higher traffic volume, but the keyword difficulty is substantially higher.

So, if you are a starting business trying to rank on a specific niche you should look into keywords that fall under our first example: a medium or high traffic volume with low keyword difficulty is exactly what you should aim for.

2. Make Your Website Mobile-Friendly

Do you know that during the first quarter of 2020, 51.92% of the internet’s traffic worldwide came from mobile devices? On Google, the numbers are even higher, with 60% of all internet searches coming from mobile gadgets.

If your website is not compatible with all smartphones or its design is just not mobile-friendly, you are likely to lose half of your potential clients.

That’s why it is fundamental to make sure that you are using a mobile compatible theme on your page and that all your website functionalities are available on the mobile version. This is not only a SEO tip for sports blogs, but for all kinds of websites who have the intention to increase their ranks.

3. Optimize your page speed

As important as improving your sports site SEO, optimizing your page’s speed is crucial to obtain better results. 40% of the users abandon the web page if it takes more than 3 seconds to load.

With the eagerly competitive online sports market, you can’t allow yourself to lose such a high number of potential clients due to slow loading.

If you are a developer or you have developers working for you, make sure to put on the first order of business the decrease of loading time.

Also, small things like JPEG images instead of PNG or larger formats, help to increase the website speed. The heavier the media on your page (images, videos, etc), the more time it will take to load.

4. Use Structured Data on Your Sports Website

Title tags are very important, as they are clickable headlines on the Search Engines. So, before you make a new piece of content, think about structuring it in a way that contains a hierarchy of titles.

H1 title should be the main title of your article or piece of content. It should contain the keyword you are trying to rank for, as it will give SERPS (Search Engines) the information on the most relevant subject of your page.

Inside the article, you should define topics to create a hierarchy of subtitles. They should be numbered as h2, h3, h4, h5, etc. A useful tool to help you do this task successfully is Yoast SEO, a plugin that you can install in WordPress and easily manage your content’s structure.

5. Publish High-Quality Content

You probably think that in order to get better rankings and increase your audience you need to make a new article post every day. This is actually wrong.

In fact, there is no correlation between both factors, and overflowing your website with content is useless if your content is too short and poorly written.

So, invest instead on improving the content you already have and that is already ranking. Every time you refresh your content with new pieces of information or new hyperlinks, Google and other SERPs receive the information that your content is new.

SEO expert Neil Patel has recently said how he produces 10 pieces of content per month but refreshes 90 of his old articles per day.

Besides updating your old sports website blogposts daily, you should also make sure your content is authentic, original, and informative. Avoid plagiarizing other pages, as that IS NOT a good strategy to improve the SEO for sports blogs. Your content should also have the proper hierarchy and structure as we mentioned.

Finally, you might be wondering what is the average number of words your content should have. There is not a specific answer, as it depends on what kind of content you are producing. Although Google says that word count is not a ranking factor, long content (2500 words on average) seems to rank higher than short posts.

Just think about this: you can insert more links on long posts than short ones, which will come in handy as we will explain to you below.

6. Delete web pages that you don’t use

From a SEO perspective​, deleting lots of the webpages inside of your sports blog is not always a good idea. Google can punish you with reduced rankings if you decide to delete several webpages.

However, it is likely you got some dead URLs and those might be affecting your page’s loading speed. As we mentioned above, loading speed is an essential feature that your website must have optimized.

There are two ways to deal with deadweight pages: you can redirect or kill them.

Redirecting means that once the viewer enters that page it will immediately take it to an active one. There are many kinds of redirects, with the most common being the 301. Read more about that here.

Killing a page means that you will send a message to Google and other search engines that you have deleted that page from existence. There are 2 ways of killing a page: with a 410 or a 404.

The most indicated way is 410. When you do a 410 you purge the page and Google immediately knows that it should be removed from its index.

Meanwhile, the 404 do not always get deleted from Google, but get buried in their archives. It’s that sort of page that you will find saying ‘404 URL: page not found’. Make sure that if you have 404 URLs on your sports website, they contain a link to the homepage so the user can return to navigate safely on your content. A search bar is also helpful in this situation.

7. Link to other web pages and websites

Inserting hyperlinks to credible sources on your content will help boost your sports blog SEO rankings. So, make sure to have plenty of “Click here” links, but do not place them randomly. They should fit into the context and help people expand their insight on a specific subtopic.

You should also add hyperlinks for your ‘call to action’ pages. If you add your website contacts, services or about us, chances are that people will click on it easily, instead of looking back at the top or bottom of the page.

You can also hyperlink to older pieces of content on your website, which will help those static older pages to remain fresh and grow on traffic.

8. Earn relevant and authoritative backlinks

The same way you post links of different sources on the web to give credibility to your article, every time some other page does the same with any of your links it will boost your rankings. Backlinks are necessary to improve the SEO of sports teams and sports team websites​.

If the backlink directing to your page on that other website has a specific keyword that you are trying to rank for, then it’s even better. That’s why keyword research comes in handy while optimizing your sports team website.

Fortis Media makes that off-site SEO work for you, searching for pages with enough credibility where you can place backlinks. We also do the keyword research, to save you time and help your sports team website to improve its ranks.

9. Leverage Social Media

The power of social media should not be underestimated. According to BrandWatch, 54% of Twitter users have answered they took action after seeing a brand mentioned in Tweets.

If you open Facebook, Twitter, or Instagram and go to the pages of brands you love, you will see that their social media engagement is part of their success.

Experts say that you should make a daily post on each of the 3 main social media platforms (Twitter, Facebook and Instagram) and have icons for your social media pages visible on your sports blog.

You should, however, not abuse it. 3 or more tweets or Facebook posts per day will make you look desperate and you will lose engagement.

10. Do NOT forget meta-descriptions

Last, but not the least, you should always make sure that all the pages on your website have updated meta-descriptions. If you are not familiar with the concept of meta-description it is simply the little text under your title, that shows up every time you look for something on SERPs.

Despite Google claiming that meta-descriptions do not impact SEO rankings, they can indeed affect the click-through-rate. This means that a user is more likely to click on your page if the description is informative and explicit on the page’s content.

There are plenty of plugins on WordPress where you can easily edit your page’s meta-descriptions, including Yoast SEO, that we referred to before. Meta-descriptions should summarize the content of your article, without spoiling it completely.

They should also have a maximum of 120 characters and contain relevant keywords for which your sports blog website is trying to rank.

Is this all you need to create a successful sports team website​?

These are 10 tips to help increase your sports site SEO. However, there are many more factors to have into account: and we can help you find solutions for your sports website problems and we also provide SEO tips for casino and betting businesses.

Fortis Media agency is always focused on obtaining the best results for its clients and we welcome you to work with us, so we can help you achieve your goals faster. Click here for a Free SEO Audit!

Jorge Costa

January 10, 2023

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Similar to sports websites, casino and gambling niches have very specific features when it comes to SEO. First of all, it is a market with several restrictions geographically, as many countries and U.S. states forbid completely online betting games.

Secondly, SERPs are very conservative about explicit attempts to trick their algorithm to promote gambling and casino related content.

However, with the right approach and with an experienced SEO agency like Fortis Media behind you, your casino business will grow sooner than later. Currently, gamblers are not as much looking for ‘casinos near me’ as they used to. Due to the situation of 2020, online casinos are the most popular trend right now and they offer real money at the expense of a click.

So, in this article, we share with you some important tips to help your professional gambler business to expand its online influence.

Why ranking a gambling website is so hard?

Besides the reasons already pointed, the online casino and gambling niche requires a strategic long-term strategy.

To get your business to rise from being an unknown online casino to ranking on the first page of Google for high difficulty keywords takes time and patience. Do not expect to see your organic traffic rise immediately: not in a few days or months at least.

It will take a decent amount of time, but once you set achievable goals you will collect the fruits you planted.

Organic traffic is an essential part of any online business. According to research conducted in 2019, 53% of internet traffic comes through organic search. Therefore, if you want to see your website grow and get a faithful customer base you should never discard the importance of an SEO planning strategy.

That’s why picking an SEO agency who knows what they are doing is crucial: you don’t want to compromise the integrity of your company and waste money on a short term strategy.

Things to have in mind when building your Casino Website

Your website might get blocked by Google or other SERPs if you put your SEO strategy in the hands of someone who doesn’t know what they are doing. Google, especially, is able to track the overuse of keywords and is very severe with the gambling niche, as it might accidentally be shown on queries that are aimed for children (for example).

Casino SEO is expensive. To get backlinks from authority sources (such as newspapers and blogs with a high volume of traffic), the webmasters will require more money to publish it than they would for other niches. They know about the specificity of the business, the highly competitive market and some of them blatantly refuse to add any gambling related hyperlinks onto their website pages.

Thirdly, avoid PBN’s. Building a Private Blog Network might seem like an easy way to get traffic and perhaps some agencies might suggest it. Basically, what people do with PBN’s is to create a bunch of websites and try to publish as much content as possible (not exactly quality content).

We strongly advise against it, as it will be a waste of time and money. On paper, it might be an easy way of generating backlinks, as Neil Patel explains here.

However, those websites will have low authority, so you will have added work to make them rank. High authority websites are normally 3 years or older, and then there is the danger of Google tracking you down. PBN’s are easily tracked by SERPs authorities and they can be flagged and penalized. So, like a ‘get rich quick scheme’ all your money and effort might vanish in a moment of vulnerability.

So, we advise you against the usage of PBNs. Instead, we show you 10 tips on how to grow your online casino organic search results. Take a look at the advice below.

1. Keyword Research

Keywords are essential in any niche and in Casino and Gambling, there are even more reasons to go further into deep research. Tools like Google Analytics, AhRefs and SEMRush will be your best friends, helping you to find keywords that you have a realistic possibility of ranking for.

Aim for the low hanging fruits instead of the keywords like ‘casino’ or ‘betting’, who are probably out of the reach for beginners. Instead of overcrowded markets, focus on long tailored keywords that suit your specific target audience.

Due to the volatile status of online searches, it is important to keep up with the race for the top keywords in the business. Quite often customer preferences change and new websites enter into the fight. Trying to rank on the first page of SERPs, such as Google and Bing, it’s a very aggressive competition. So, it’s necessary to check keywords sometimes more than once per day.

Also, since the nature of gambling makes Google and other search engines be suspicious of its intentions, avoid stuffing betting related keywords on your articles. Also, when posting backlinks try to make it as natural as possible and add naked URLs and brand names when possible.

2. Content Optimization

Many SEO experts defend that it is more important to spend time updating old articles and keeping them relevant, than creating fresh new content every day. Online casino and gambling are constantly changing: betting odds change, casino games are updated and so it’s important to revise your articles with new information. SERPs will crawl your website and notice that it has been updated and it will get a boost in its rankings.

You can also update your old articles with hyperlinks to new articles you created, or to new services or products you have added recently. Make sure you don’t have any links that lead to nowhere or pages that are not user friendly. The easier you make it to navigate between articles and pages, the more likely it will be for your consumers to stick around and visit your website again.

3. Consistent content

As well as optimizing your content on a daily basis, you should also prepare a plan of content for your online casino website. This means you should know how often you can post new articles, giving a sense of continuity to your page. If you don’t have many resources to post articles every day, it’s not a huge problem. Just make sure your users see that your website is alive and relevant.

Quality is more important than quantity. Search engines give priority to informative content, original and that differs from all the other available. If you answer the questions you propose in your article and you go straight to the point, instead of filling your pieces of content with ‘fluffy words’ to make it seem longer, you will be rewarded eventually.

4. Pay attention to reviews

One thing that distinguishes online casino and gambling niches from others, is the importance of user reviews on their websites. Similar to hotels and restaurants, for example, reviews have a huge impact on what consumers decide between two similarly ranked brands.

As you can see in the results of the survey below, most of the consumers read reviews of the businesses before making a decision between two or more companies or establishments. Leaving reviews of your business visible on your homepage will testify the quality of your service and help you notice what are the suggestions and criticism that your audience found while browsing your content.

5. Answer query questions quickly

There are 3 types of keywords: informational, navigational, and transactional. The first tries to answer ‘HOW TO’ questions, the second one refers to searches answering to ‘WHEN’ or ‘WHERE’ and the third one finds solutions to ‘HOW MUCH’.

Search engines process the most searched query questions and you can have that information easily available. If you go to Google main page and search ‘How casinos’ for example, you immediately have a list of what questions people have related to that niche.

Bonus tip: to avoid conflicts with your own cookies and preferences use the anonymous navigation (CTRL + SHIFT + N)

One simple and straight forward way of answering the most searched questions related to your niche and to your service/product is to have a F.A.Q. page. The Frequently Asked Questions answer straight forward query questions, like for example ‘how old do you have to be to go to a casino’. Thus, it increases your chances of appearing on SERPs’ front pages.

6. Website accessible to SERPs

Before you do any of the steps mentioned in this article, you should make sure that your website is available to be indexed by Search Engines. Every day Google, Bing, and Yahoo crawl the web to find new pieces of content.

If your website is new it will take a while until it becomes indexed into Google search engines. However, there are a few pieces of advice we can give you to have your website indexed quickly.

First of all, you should update your ‘About Us’ and ‘Contacts’ page. By having your contacts and professional info on your website, Search Engines understand that you are not a robot and that your website is legitimate.

Secondly, try to place your website link into an authority page that is already part of Google search lists. For example, if you or someone you know has a website with a significant volume of traffic, using it as to place a backlink will give credibility to your website and you will be indexed faster.

Finally, you must have access to Google Analytics and Google Search Console tools. With its crawl analysis functionality, you are able to learn how many visitors you are getting, and when was the last time your website was crawled. Read more about it here from Neil Patel expertise.

7. Improve CPR and focus on KPI’s

CPR (Content Performance Rate) and KPI (Key Performance Indicators) are two of the main tools to evaluate how your website is doing. While the first one measures the content quality of your website, KPI is a series of indicators that measure other issues non directly related to content: traffic, bounce rate, and conversion, to name a few.

Make no mistake: content is indispensable and it is the prime source of everything, including traffic. However, as CPR measures things like the hierarchy of titles, meta-descriptions, and alt-texts of images, KPI’s focuses on numbers and stats that help you rank the efficiency of your website.

It’s very important to keep track of these indicators using the proper tools, such as Google Analytics, AhRefs, SEMRush, and many more. You can also install the WordPress plugin Monster Insights if your blog is running on WP.

Here are some further tips to improve your online casino website KPI’s.

8. Improve loading time

In a highly competitive market, like the online gambling industry, decreasing loading time is one of the key factors take will distinguish you from the rest.

According to a 2018 research, 53% of the users will leave a website if it takes more than 3 seconds to load. That’s why it’s important to track how fast is your loading time since a first time user would rather try a competitor, instead of sticking around and waiting.

We recommend that you install Page Speed Insights, another app from Google. This tool helps you to evaluate your loading time while giving you some advice on what you can improve to lower it.

Another piece of advice is choosing to upload your videos in mp4 format and images in JPEG. These formats are lighter and will reduce the loading time. Also, make sure you delete any dispensable cache which might be slowing you down.

9. Affiliate marketing

Affiliate marketing is one of the best ways of promoting your online casino business. Basically, you promote your website on other high authority blogs and each of the sides gets a percentage: the advertiser and the promoter.

It’s basically revenue sharing and all parts involved win and profit from it. Like in all transactions, the client is what makes this system go around. How? When the consumer clicks on the link and makes a purchase, the affiliate promoter and the original source get a share.

Due to the sensitive nature of casino and betting-related websites, affiliate marketing is one of the most interesting ways to increase your client base. By setting partnerships with trustworthy blogs who have a high number of subscribers and traffic, you will make a name for yourself and give credibility to your brand.

10. Make sure your website is mobile-friendly

Nowadays most of the traffic comes from mobile devices. In fact, in the second quarter of 2020 51.53% of traffic worldwide came from cellphones, tablets, and other mobile gadgets. This means that ignoring mobile compatibility on your website will make you probably lose half the audience you could be achieving.

Therefore, make sure your website has a correct and clean presentation on all different mobile settings. Test it on Android and iOS devices before launching and see if all the pages and links are operating in the right conditions.

For online casinos and gambling websites besides having a mobile compatible website, it is quite essential that you coordinate it with an app that allows your users to browse through odds, live scores, casino games, and other assets comfortably. Developing an app that is accessible and that gives your client a satisfying betting experience, will boost your brand and your website traffic too.

Why you should invest in an SEO agency?

After all these tips you might think you are ready to take over the search engine rankings by yourself. Maybe you expect to rank on the first page of Google tomorrow or next week. We got some unfortunate news for you: it won’t be such a sweet piece of cake to achieve that.

That’s why SEO agencies, like Fortis Media, exist. They provide you quality service, give you guidelines and spend time researching keywords for your website, while you are doing something else.

If you still have some doubts on whether you need an SEO agency to provide quality service for your website here are 3 good reasons:

It will save you money

We mentioned before that SEO is expensive. All those tools (AhRefs, SEMRush, etc) are not free and to access all its features you need to buy the Premium packs. Add all of it and soon you will have huge expenses that you could have saved. Fortis Media has access to all these tools and due to the nature of our work, we are always looking for upcoming software that adds value to our services.

By hiring Fortis Media you save money on all those tools and software that you would probably only use once or twice. You pay for one single service, instead of paying for 10 or 20.

It will save you time

Time is money, as they say, and we know how our clients value their time. By working with a professional SEO agency, you delegate the tasks into a team of experts in that area, leaving you with time to work on other things.

Remember that quality takes time, so raise your eyebrow when you see someone promising you cheap and very quick results. SEO is a work in progress, it takes time and communication between both parties, so you should hire someone trustworthy who is worth your time and money.

Finally: Fortis Media works on your goals

One common mistake when starting an SEO campaign is trying to get immediate results and aiming for unrealistic targets. If you expect to get 100k users per day next week on a website that you launched yesterday, you must know that it’s very unlikely to happen.

Some freelancers might sell you the idea that they will obtain very quick results in a short span of time, but did they explain to you HOW they will manage to get there? SEO is a science: it takes time, expertise, and lots of tries and experiments that may or may not work properly.

Collaborating with a proper SEO agency, with credentials, will proportionate you to have access to a personalized experience. We work with you to define goals and we explain and clarify the whole process. We set realistic targets to grow your traffic, subscribers, and to improve your KPI’s overall.

Furthermore, Fortis Media has partnered before with several casinos and betting industries and we have knowledge on the specific details that define these niches.

Final Thoughts

If you are looking to grow your online casino and betting website you should be aware of what makes this niche so different from the rest. Besides the competition, search engines are suspicious of online gambling, so you have to be smart and truly honest about your intentions to grow your business in the market.

Check out Fortis Media services and what we can do for your online casino and betting website today.