SEO For Crypto: Strategies and Why Is It Important?
Why is SEO for crypto websites important?
According to Gitnux, 64% of crypto companies invest significantly in digital marketing. SEO is a huge part of these marketing campaigns, especially in acquiring sustainable, organic traffic.
In a heavily regulated niche like cryptocurrency, user trust is of the highest importance. That’s what a successful crypto SEO strategy can give you.
As opposed to paid ads, crypto SEO strategies offer long-term wins. A successful crypto project must understand the key differences between organic and paid search:
- It’s difficult to navigate Google’s paid advertisement policies for crypto companies. The crypto industry falls under Google’s Your Money, Your Life (YMYL) guidelines because it could impact someone’s financial health and well-being. Google enforces a strict policy on paid crypto ads; a misstep could punish your search rankings.
- Organic traffic stays steady when ads can’t. Paid ads on search engines provide quick traffic. But when you run down your ad budget, your traffic goes back to the ground. Why not build long-term visibility through cryptocurrency SEO?
But don’t get us wrong. This process to organically attract traffic in search engines won’t be easy. Crypto SEO requires SEO content optimization that aligns with Google’s YMYL guidelines.
Challenges of SEO in the crypto space
In cryptocurrency SEO, trust is all-important, not just for the target audience, but for search engines too. As we mentioned, crypto is viewed as a YMYL category. Google holds these websites to a different standard.
To rank higher in search engine results pages (SERPs), a crypto business must:
- Demonstrate clear expertise on crypto topics. Create reviews, guides, and references that show your knowledge of cryptocurrency and blockchain. Always link to high-authority sources, helping search engines understand the credibility of your content. For an additional bonus, helpful content could also land you new crypto clients.
- Adapt and optimize content in line with current trends. , memecoins are still outperforming everyone’s expectations. Until a year ago, this wasn’t even a serious part of cryptocurrency websites. To rank on organic search, you must target relevant keywords on these current crypto trends.
It won’t be easy, but you don’t have to do it on your own. A reliable crypto SEO agency like Fortis Media can develop winning SEO strategies for you.
Core SEO strategies for crypto websites
Crypto companies use these blockchain SEO strategies to climb the search rankings.
Targeted keyword research for crypto niches
Comprehensive keyword research involves identifying the long-tail keywords to target. In crypto, these include high-intent keywords that could land you clients or sign-ups.
So, what are examples of high-intent target keywords in crypto? Here’s a quick list:
- “Secure mobile crypto wallet setup”
- “Crypto tax calculator 2025”
- “How to earn passive income with crypto staking”
- “How to recover lost wallet keys”
- “Safe crypto exchange with KYC”
This is the targeted keyword optimization you want for your website. It’s not just about relevant keywords. To get targeted traffic, you must come up with topics that people specifically search for.
We recommend using keyword research tools like AnswerThePublic and Google Trends. Then, you can utilize Google Search Console to check your current keyword performance.
On-page optimization with relevant content
Now that you have the right keywords, you can develop different types of content around them.
But with Google’s updated E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines, what are the right content types for crypto sites?
The right content must show topical expertise. For crypto sites, these could come in the form of educational guides and FAQs (Frequently Asked Questions).
Here are sample topics you can use.
Educational guides:
- Tokenization of Real World Assets
- Crypto Meets Artificial Intelligence: AI Agents and deAI
- Stablecoins and the GENIUS Act
- Layer-2 Solutions and Blockchain Scaling
FAQs:
- How does decentralized AI work in crypto, and what are the risks?
- What improvements do layer-2 solutions bring to Ethereum?
- How are CBDCs different from Bitcoin or fiat money?
- Why can’t I send tokens directly from Ethereum to Solana?
But picking the right topics is still not enough. Not yet.
To learn how to optimize content for SEO, you must focus on meta tags and headings. These aren’t just for the users.
These also help search engine algorithms understand your web pages better. When you make their job easier for them, you can also improve search engine rankings. You want that, right?
Our SEO experts curated a quick list of tips to optimize your meta tags and headings:
- Include your main keyword in the title tag, but don’t overdo it. After all, title tags should be around 50-60 characters only.
- Create a unique meta description for each page. Focus on high-intent keywords and keep this under 160 characters.
- Use H1, H2, and H3 (and so forth) for your headings. Add primary and secondary keywords to these headings.
Technical SEO for performance and security
Your website’s technical health is a non-negotiable aspect of search engine optimization. Here are a couple of reasons why:
- Google wants its users to have a smooth browsing experience.
- Potential crypto clients want a fast and secure website, especially since they’re sharing financial information.
So, how exactly can technical SEO improve your online visibility? Consider these essential aspects in fine-tuning technical SEO strategy:
- HTTPS encryption: HTTPS stands for Hypertext Transfer Protocol Secure. Have you seen a small padlock icon in the URL bar of a website you’re visiting? That indicates HTTPS, which your website should have. This ensures that every user data is encrypted and protected. No sensitive information will be leaked or divulged.
- Core Web Vitals: In a nutshell, CWV refers to your site speed and responsiveness. For example, there are guidelines on how responsive your site must be when a user clicks on a button. CWV is part of the list of Google ranking factors in 2025. Optimizing these factors can improve search rankings.
- Mobile-first design: , Google primarily uses the mobile version of your website for indexing and ranking. So, the mobile optimization of your website is essential to get SEO traffic.
- Structured data: This highlights specific information for your website in Google search results. You can show your products, prices, reviews, and FAQs directly on the SERP.
Technical SEO requires technical expertise.
You might want a reputable crypto SEO service like Fortis Media to future-proof your website’s health. Our technical SEO services have optimized more than a hundred websites, with an excellent 95% client retention rate.
Quality link building in the crypto community
As we mentioned earlier, you need to earn trust to gain sustainable organic visibility in the crypto space. In SEO, what’s one of the best strategies to gain trust?
Link-building, of course.
Acquiring high-quality backlinks is how off-page SEO boosts your website’s authority. And when off-page SEO increases your authority, you improve your rankings as well.
But be careful not to fall into spammy tactics. Engaging in link farms or link exchanges will only result in low-quality backlinks. You won’t get rewarded with that.
Instead, invest your digital marketing efforts in safe, white-hat link-building. A targeted SEO strategy should also include these link-building tactics:
- Aim for links from crypto news sites. Create valuable content that news sites like CoinDesk, CoinTelegraph, or Decrypt will refer to. You can also do more with a PR link-building service from a leading crypto SEO agency like Fortis Media. We have established a network within the crypto industry that helps us secure valuable backlinks.
- Contribute to industry blogs. Thought leadership is needed for users and other webmasters to trust you. If other websites see that you have well-researched crypto articles and reports, they might link to your page.
Measuring success in crypto SEO
In crypto SEO, planning is one thing. Executing your strategy is another. Then, tracking your progress is one more step you must take.
For crypto sites, these are the Key Performance Indicators (KPIs) you should focus on:
- Organic sessions: This represents the number of visitors who found your website through a search engine. If your organic sessions are not steadily increasing, you might have to increase your keyword performance and website authority.
- Keyword rankings: There are topics in the crypto niche that are still unclear to many people. Take advantage of this opportunity by targeting long-tail keywords. You can also do on existing articles by naturally adding relevant keywords.
- Sign-ups: The ultimate goal for crypto sites is to land clients and drive revenue. You can use tools like Google Analytics to monitor user behavior activities like sign-ups, newsletter subscriptions, and button clicks.
- Backlink growth: Getting backlinks from crypto directories, media outlets, and blogs is a sign of trust. SEO tools like Majestic offer a link intelligence platform that analyzes the quality of your backlinks.
Future trends in crypto SEO
Search engines are leaning more on conversational, authoritative, and data-driven queries as we speak. These SEO trends must be evident in your content optimization and SEO efforts. Otherwise, you might not be in the right direction.
- Phrase queries in natural, conversational language. Keywords like “best crypto wallet” don’t mean much anymore. Instead, try ranking for “what is the most secure crypto wallet for beginners?” or “how can I buy Bitcoin with a credit card?”. This is how users will search when they use voice queries, which Google is now trending toward.
- Go ahead and maximize AI in your workflows. Don’t get us wrong. Never publish AI-generated content. But you can use AI tools to create outlines, track search patterns, and monitor performance. You need data-driven insights to fix broken links, maximize internal links, and achieve a library of optimized content.
Conclusion
It’s easy to get tempted by the immediate impact of paid ads. Getting traffic almost comes easily. But where will your traffic go if you’ve spent every cent of your ad budget?
That traffic would go to zero. But not if you have prepared your crypto SEO playbook.
For crypto websites, SEO is still the best way to get sustainable traffic leading to client revenue. Long-term traffic isn’t the only benefit; users will trust you, along with other crypto-related websites.
If you have an in-house team, that’s good. But if you really want to future-proof your website, it’s best to outsource to dedicated crypto SEO services. For example, a reliable crypto SEO agency like Fortis Media with more than a decade of experience.
We offer SEO services for crypto websites, focusing on content marketing, backlink acquisition, and performance monitoring. Since 2022, we’ve helped websites acquire a total of 28 million organic sessions and 33,000 backlinks.
Our cryptocurrency SEO services also have a 95% client retention rate, which means that our clients have stayed with us because they trust our results. We encourage you to connect with our SEO team to get a free detailed proposal.
Frequently Asked Questions (FAQs)
How is crypto SEO different from traditional SEO?
Optimizing for crypto SEO is held to a higher standard due to Google’s Your Money, Your Life (YMYL) guidelines. Crypto content is scrutinized even more, since it could affect a person’s financial health and overall welfare. It’s best to consult the best crypto SEO agency to optimize your website.
What are the biggest SEO challenges for crypto websites?
Strict Your Money, Your Life (YMYL) guidelines, regulatory policies, and evolving trends are some of the biggest challenges for crypto SEO. Successfully navigating these obstacles can build search engine and user trust, which is more important in the crypto industry.
Which SEO strategies work best for crypto websites?
Researching high-intent keywords, creating educational guides, optimizing the website’s technical health, and acquiring relevant high-quality backlinks work best for crypto sites. It’s recommended to consult SEO agencies or a crypto marketing agency to align your strategies to Google’s standards and policies.
How do you measure success in crypto SEO?
Focus on crypto-specific performance indicators such as organic traffic, keyword rankings, form sign-ups, button clicks, and backlink acquisition. However, it’s important to know that crypto SEO might take weeks for you to see significant results. Monitor your progress through tools like Google Search Console and Google Analytics.
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