Boosting Your SEO with Content Optimization: A Step-by-Step Approach

For businesses seeking to establish a strong online presence, search engine optimization (SEO) remains a critical strategy. Optimization of content is one of the most effective methods SEO professionals use to enhance rankings and attract organic traffic.

Did you know that 93% of online experiences begin with a search engine? While many people associate content optimization with search engine optimization (SEO), it’s important to remember that creating content solely for search engine bots is insufficient. The primary goal should be to meet the needs of human readers.

Kristopher Jones, Founder of LSEO

“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”

Optimizing your content for the human audience will also become search engine friendly. Our guide will explore several content optimization techniques that can significantly impact your performance. Furthermore, we’ll emphasize the importance of content optimization for your digital strategy.

What Exactly is Content Optimization?

First, before we dive into the step-by-step guide, you need to understand content optimization. In content optimization, the goal is to ensure that content is written in a way that reaches the maximum number of potential readers. Content optimization won’t work if you don’t use the right keywords, meta tags, titles, and relevant links.

The Importance of Content Optimization

Almost every business has a website, and if you are a newcomer to this industry, the question always pops up how will people learn about your brand? How do you increase traffic and conversions and make your marketing strategy more efficient?

Some of you think that social media promotion pay-per-click (PPC) is one way to go or use the benefit of influencer marketing, and that is true, but there are about 1.13 billion websites on the Internet in 2023, and everyone is using almost the same strategy tools as you, so how will you differ from them?

People are fed up with ads because they see them and hear them everywhere. For instance, we see around 4000 to 10000 daily ads when watching YouTube videos, TV, or just surfing through Instagram, and most of them aren’t even that great.

People may be annoyed by ads, but they never say no to reading high-quality content. That is why SEO content optimization is the way to go if you want to boost your company’s website traffic and conversions.

The most visited websites in 2023 are Google. If you have the right answers to your audience’s questions, you will win them over. Regardless of how well you write content from the perspective of the reader, if it isn’t optimized for search engines, it will not be fruitful.

Content aligned with search engine algorithms and user intent stands a better chance of ranking higher in search results, leading to numerous benefits like:

Earn Quality Backlinks

When your content is well-optimized, reputable websites link to it, indicating it’s trustworthy to search engines.

Targeted Audience

By optimizing content for relevant keywords, you can attract a targeted audience genuinely interested in your products or services.

Improved User Engagement

Readable, valuable, and optimized content keeps your audience engaged, increasing the chances of building trust and establishing your brand as an authority.

Better Conversion Rates

Content optimization for conversions ensures that your efforts translate into tangible results and increased ROI.

Enhanced Visibility

Ranking high on search engine results pages (SERPs) boosts visibility and increases the likelihood of attracting organic traffic.

For example, imagine you posted a blog on your website. One or two months passed it didn’t get enough attention as you wished it did. The main reasons why it could be like that:

  • The topic was not thoroughly explored, which may have resulted in a lack of audience engagement.
  • The article may have been hard for Google’s bots to comprehend and recognize its importance due to its unclear heading structure.
  • The keywords used in the post have very low search volume, making it challenging for users to find the content, etc.

Imagine pouring your heart and soul into creating the best post ever, filled with incredible ideas and valuable insights, and it’s lost and unseen in the Google vortex. You may wonder why did it happen; I did everything right.

Simple, you didn’t do content optimization. Without it, even the most brilliant content can fade into obscurity if it’s not tailored for search engines, readers, and the right audience.

The Step-by-Step Approach to Content Optimization

As we learned what is content optimization and why content optimization is important for your company, the next step is to act, you can either do it yourself or you can hire a company that has a lot of expertise in this field, like our company.

  • Keyword research
  • Competitor Analysis
  • High-quality Content Creation
  • Utilize Headings and Subheadings
  • Optimize Text and Media
  • Integrate Keywords Naturally
  • Fresh Content Publication
  • Leverage social media
  • Monitor and Update
How to Optimize your content in 2023

Keyword Research

As discussed before, keywords can help you reach your target audience. The first step is identifying keywords matching your audience’s search intent. Such keywords can be found with tools such as Ahrefs or SEMrush.

ahrefs keywords

What do you need to do:

Make a list of 5-10 important and relevant topics related to your business that you want to rank for.

Brainstorm specific keyword phrases that fall under each topic bucket. Think about what potential customers might search for.

Think of the intent behind the keywords you target. Ensure your content addresses the searcher’s problem accurately.

Look at related search terms that appear when you search for a keyword on Google to expand your keyword list.

Utilize tools like Ahrefs and SEMrush to generate more keyword ideas based on your initial research.

Competitor Analysis

As a result of analyzing your key competitors, your company gains insight into their market positions by identifying direct business competitors and internet competitors. The analysis also lets you learn which websites your competitors link to, which helps you build connections and improve your link profile.

To optimize your site for search engines, you need to identify which keywords your competitors are using successfully but that you might be missing. Using various strategies, you can improve rankings and visibility by incorporating these keywords into your site.

Competitor analysis is essential for improving your digital marketing efforts and staying competitive. Knowing your competitors’ actions helps you shape your tactics and strategies.

What you need to do is:

Find your competitor keywords that are ranking well, you can do that on Ahrefs or SEMrush websites. When you identify them when writing content, target those keywords to beat them and have a higher ranking.

High-Quality Content Creation

Suppose you are using search engines like Google. In that case, it is vital that you create content that provides valuable and relevant information that directly addresses users’ questions or queries when using search engines. Understanding the intent behind users’ search queries should be more critical than just keyword stuffing or manipulating search engine rankings.

Jason Barnard, Founder of Kalicube

“Create content in a format that suits the needs and expectations of Google’s users for the question they have asked.”

As Google’s algorithm has evolved, it has become better at understanding user intent and providing more accurate results based on what users want and expect. You will have a better chance of ranking higher in search engine results if you create content that matches your users’ intent.

The ideal content length would be 2100 words.

What you need to do is:

Make sure your content isn’t duplicated. Because Google can identify copied content, and if they do, your content won’t rank well. Use programs to identify if you don’t have plagiarism, such as Duplichecker or Grammarly.

And when you are writing high-quality content, don’t forget to implement keywords naturally to avoid keyword stuffing that leads to penalties.

Regularly update your website with new content to keep it active and encourage search engine bots to crawl and index your site more frequently. It would be ideal to have 144 articles per year for a company.

Utilize Headings and Subheadings

Optimize your content’s headings and subheadings by incorporating relevant keywords. Use the primary keyword in the main heading (H1 tag) to target your main topic. Use secondary keywords (H2 tags) to address additional targets, enhance SEO, and content readability for subheadings. Create relevant categories to assign your articles so that Google can recognize your site’s hierarchy.

What you need to do is:

Try to keep it short as possible. You can provide the title with a question or a number, or you can just offer guidance. For example:

Optimize Text and Media

Improve your website’s visibility to search engines by optimizing the back end of your content. Utilize title tags, meta descriptions, meta keywords, and SEO-friendly URLs. Optimize images with alt tags, image tags, and suitable file sizes for faster loading.

By taking these extra steps, you’ll enhance your content’s alignment with SEO strategies and boost its overall effectiveness in search rankings.

What do you need to do:

Keep titles concise and include keywords. Use topics from Google’s “People Also Ask” section for ideas. To promote visibility, you can add a keyword and location combo for Meta descriptions.  For URLs, try to match the page’s title and create subcategories for better management.

Leverage Social Media

When you are done with keyword research, analyze your competitors, and ensure the content is high-quality with all headings and optimized text, you need to share it on social media. That way, you will increase its reach and encourage you to spread your information to others.

Your company can share information on LinkedIn or Facebook, or your employers can share information on their on social media pages. It would be even more ideal for employes to post it because they have their following, more people will see it, and it will increase their own personal branding.

What do you need to do:

Write a cathy text, include trending and relevant hashtags, and you are ready to get some traffic.

Monitor and Update

Make sure your content continuously meets SEO trends and user preferences by monitoring its performance.

Monitoring SEO is an effective way to determine what works on your website and what needs to be improved. You can optimize your content strategy and make necessary improvements as you track your progress over time by conducting regular SEO audits. It will help you understand your organic visibility and the keywords you rank for.

For continuous and effective monitoring of your website’s performance, choosing a reliable and efficient SEO monitoring tool is important.

What you need to do:

First, you need to choose a reliable SEO monitoring tool. For that, we recommend Google Analytics, SEMrush, or Ahrefs. Consistently review the data provided by your SEO monitoring tool. Monitor changes in keyword rankings, organic traffic, and other KPIs. Analyze the data to identify patterns, trends, and improvement areas.

Conduct regular SEO audits to identify any technical issues, broken links, or SEO errors that might be affecting your website’s performance. Address these issues promptly to optimize your site’s SEO.

Lastly, SEO is continually evolving, and search engine algorithms change regularly. Stay updated with the latest SEO trends and best practices to ensure your monitoring efforts remain effective.

All in All

To succeed online, you need to provide engaging, reader-focused content that aligns with SEO strategies. By doing so, your content will attract the right audience, boost visibility, and drive organic traffic to your website.

Even though integrating these techniques might seem daunting, don’t worry if you’re having trouble following the guide. Our team of digital experts is here to assist you with your journey to digital greatness.

You need to keep up with the constantly evolving world of SEO, so let’s embark on this exciting adventure together, and together we’ll make your website shine like never before! Contact us today, and we’ll get started optimizing your content right away!


Influencer Marketing: why is it important and how to do it?

Over the years research has shown that it has become increasingly popular and effective for companies to reach their target audiences through influencer marketing.

Jack Shepherd, the marketing director of Social Shepherd, stated, “93% of marketers are using influencer marketing”. However, some companies still need help integrating it into their marketing strategy. Don’t worry! All fog of uncertainty will be dispersed!

In this article, you will learn what influencer marketing is, why it is essential, how to develop a successful strategy and how SEO can benefit your influencer marketing campaigns. This will help your company to understand all the missing potential

Let’s dive in!

What is influencer marketing?

Influencer marketing involves brands partnering with influencers. If you don’t know who influencers are, they have a large and engaged following on social media.

They share content and knowledge about your business services or products through sponsored posts or videos on their social media channels or other popular platforms.

During the research for influencers you will see that they have different niches, they are making different content types and have varying post quality.

Why is it important?

Influencer marketing has become a popular choice for companies as it offers a unique and effective way to reach their targeted audience.

For example, when brands partner with influencers they take advantage of their credibility and reach a wider audience through social media. In addition, followers are more likely to trust their followed influencer’s opinions and act based on their recommendations.

Influencer marketing, as a result, becomes an effective way to build brand awareness, increase engagement, and drive sales.

As Neal Schaffer once said:

“Perhaps the most significant advantage of using influencers is that you can choose people who are part of your target market or who appeal to your target market.”

Influencer marketing is indeed a valuable tool for companies to reach their target audience and build a strong brand presence.

How can you develop a successful influencer marketing strategy?

Developing a successful influencer marketing strategy requires careful planning and execution. This article will review the critical steps to developing a successful influencer marketing strategy. These paragraphs include defining your goals and KPIs, targeting your audience, understanding platforms, researching influencers, maintaining long-term partnerships, creating high-quality content, and measuring your results.

7 STEPS to create 

Following these steps will help you create a successful influencer marketing strategy for your brand:

1. Define your goals, KPIs, and budget

You’ll first need to understand why you need an influencer and what content you would produce.

Secondly, you will need to choose 2 KPIs (key performance indicators) and optimize your influencer marketing based on these.

Thirdly, create a budget to determine how much you are willing to spend. Influencers have different prices, which depend on their account following: the bigger the following, the more significant the fee.

2. Target your audience

Make sure you have a good understanding of your target audience. That way, it will be much easier to find the most suitable influencer to increase audience curiosity to learn more about your brand.

Think about what your target audience follows on social platforms, whose recommendations they would follow, and what content is the most suitable for them.

3. Get a good understanding of platforms

Deciding on which platform you will set the deal with an influencer on is crucial. Every venue is unique in its way. Make sure you have a good understanding of what each platform requires so you can produce a better and more effective brief.

Which platform offers brands the biggest potential to grow their audience in 2023?
Credit: HubSpot

4. Research influencers

There are many ways to research influencers. First, manually pick the main keywords for your brand and search for them in the hashtags section. During the research, look for influencers between rate engagement from 1% to 3.5%.

Once you have done the research, don’t forget to look at their social media accounts to learn more about content quality and audience activity, how they interact, and what topics are the most popular on their performance.

5. Maintain long-term partnerships

Tamara McCleary, CEO at Thulium, said:

“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”

Build a friendly and healthy relationship with pick-out influencers. In that case, it will ensure a long-term partnership. Although, even when you are done with them, an excellent word from mouth-to-mouth technique will pay off.

6. Create high-quality content

You’ll need to find an influencer that best represents your brand and ensure the content stands out. First, it helps establish the brand’s image and identity. After that, influencer followers will see the content produced through the partnership and form an impression of the brand.

When the content is of high quality, it creates an image that encourages engagement and loyalty. However, low-quality content may harm the brand’s reputation if it makes a negative impression.

7. Measure your results

Lastly, you can measure influencer’s results by giving influencers personal discount codes, creating trackable URLs, and using affiliate services where the links have been created for you. You will need to measure how many people saw the collaborations and how well they performed.

How can SEO benefit your influencer marketing?

Influencer marketing and SEO are two separate fields in digital marketing, but they can complement each other and work together to achieve a common goal: increasing visibility and driving traffic to a website.

Here’s how they’re connected:

1. Link building

Influencer marketing can help with link building, one of the most critical factors in SEO. Influencers can include links to your website in their content, which can help improve your website’s link profile and drive traffic.

2. Brand awareness

Influencer marketing can increase brand awareness and help establish your brand as a thought leader in your industry. Combining these two can help to generate better natural backlinks for your brand’s website. Moreover, it can indirectly improve your SEO by creating a more positive online presence.

3. Keyword optimization

When working with influencers as mentioned before in this article, it’s important to choose keywords that are relevant to your business and target audience. These keywords can be included in the influencer’s content and on your website, which can improve your search engine rankings for those keywords.

Correspondingly, influencer marketing combined with SEO can improve your online visibility and drive more traffic to your website. If you are searching for a qualified specialist who works with SEO services, Fortis Media can help you.


To sum up, this article highlights the importance and benefits of influencer marketing for companies. Influencer marketing involves partnering with social media influencers to reach a wider audience, build credibility and trust.

Setting goals, KPIs, and budgets, focusing on the audience, comprehending platforms, looking into influencers, sustaining long-term connections, producing top-notch content, and measuring outcomes are all essential components of an effective influencer marketing approach. By following these steps, companies can effectively reach their target audience and achieve their marketing goals.

By focusing on link building, brand awareness, and keyword optimization, you can leverage the power of both influencer marketing and SEO to achieve your digital marketing goals.

Contact Fortis Media immediately if you want to define a content strategy for your brand to assist you in achieving long-term results.