With the advancement of technology, the digital world is booming like never before. It’s not a secret, that companies taking advantage of digital marketing outgrow their competitors and stay competitive.
While constantly working in the Business Development field for more than 12 years, I’ll be glad to share the top 15 digital marketing tips for 2023, that will hopefully help you nail your marketing goals.
Based on our experience and research, here are some digital strategies to consider:
- Update Your Website with a Simple Design
- Make Your Website Mobile-Friendly
- Content, Content & Content
- Paid Ads to Start Getting Traffic
- Use Google My Business
- Target Low-Competition Topics (Keywords)
- More Content (Outreach Placements)
- Use Video on Social Media
- Track & Measure Spendings
- Researching What People Search for in Your Industry
- Account-Based Marketing
- Remain Consistent with Design
- Become Visible in B2B Marketplaces
- Email Marketing
- Try Different Things
Tip 1# Update Your Website with a Simple Design
94% of first impressions about your business are based on the design of your website, so make sure it’s great.
Where do you start? Get your audience engaged with your website by creating a visually appealing site.
In fact, research has shown that users prefer simpler website designs. A clean and simple design makes it easier for users to navigate through your site. In addition, the less clutter, and visual distractions you eliminate on your website, the more your content and calls-to-action (CTA) will be noticed.
With a simple website design, you can improve:
- User experience;
- Drive conversions;
- Increase accessibility.
Tip 2# Make Your Website Mobile-Friendly
As we move into the future, mobile-friendly design is becoming increasingly important. Probably everyone you know has some kind of phone. In fact, around 9 in 10 internet users own a smartphone.
By making your website mobile-friendly, you will:
- Reach a wider audience;
- Have better website engagement;
- Increase traffic and conversions.
If you are thinking about how to make that happen, we recommend using responsive design. That means that your website will automatically adjust to a mobile view, and it will be easier to navigate for a user. In addition, it will look more appealing to the eye.
It is important to mention that loading time speed is essential. Potential customers are more likely to abandon a site that takes too long to load it. What you can do to reduce that is to make sure you are compressing images and using JPG files instead of PNG files.
Tip 3# Content, Content & Content
A great piece of content answers your audience’s questions, builds trust, establishes relationships, improves conversions, and generates leads. Currently, users expect high-quality and consistent content from their favorite brands.
Many customers are more likely to focus on your brand‘s value. The more high-quality content you have, the more they know about your company, and the more people are likely to contact you.
The past couple of years were rough for the financial world, so more people are likely to buy from companies that maintain communication. It‘s important that the user gets all answers to every question they might have. The more information you can put on your website and social media, the better.
Tip 4# Paid Ads to Start Getting Traffic
Ranking organically could take some time. To increase your website ranking, you can start using paid media ads. It will help you have a better chance of a higher search result.
You can target your audience using platforms such as social media ads (Facebook, Instagram, LinkedIn, YouTube, etc.) or Google Ads. By knowing their interest, behavior, and demographic, it will be easier to connect and build trust with them.
Using this strategy, you can encourage users to engage more, for example, by signing up for your newsletter.
If you need help with paid media, you are more than welcome to contact our team.
Tip 5# Use Google My Business
Another effective way to boost your website is Google My Business. Why? Basically, it helps people find your business in their local area when they’re searching for similar products or services.
You can display your business’s location and directions on your Google My Business listing. When people search for nearby businesses using Google Maps, a listing for a local business is more likely to appear. It will increase your business visibility.
If you want to learn how to create Google My Business, here is the guide.
Tip 6# Target Low-Competition Topics (Keywords)
Low-competition niches are essential because it is one for which fewer companies and websites actively compete for high organic rankings with SEO.
From the tip name, you can already tell that this suggests less competition, which makes them good SEO opportunities. In addition, low-competition keywords, if relevant, can be a great source of content ideas.
Benefits of targeting low-competition topics:
- Targeted audience;
- Less competition;
- Generate traffic.
If you want help with SEO, our team is more than happy to assist you.
Tip 7# More Content (Outreach Placements)
As mentioned before, content is significant for today’s marketing. Google now rewards websites that prioritize useful content for their audiences.
If you want useful content, find its value. That means when creating content, it is essential to keep the reader in mind. Think of what question they are seeking answers for, that they can’t find it anywhere. This not only helps with ranking but also builds website’s authority. Let’s not forget that it helps SEO itself.
Tip 8# Use Video on Social Media
If you are still not using videos on social media, you are missing out BIG!
Why? Well, apparently, 91% of companies are using it as an effective marketing tool. It not only has a positive ROI (Return On Investment), but it helps 96% of marketers to increase user knowledge of their service or product.
Video content will continue to dominate social media sites in 2023, with TikTok and Instagram Reels dominating the scene. Video is preferred by 72% of customers as a way to learn about a product or service.
Tip 9# Track & Measure Spendings
To maintain healthy cash flow, you must track your business spending. For better future investments, you not only track them but you measure them. There are many apps that could help you manage and track your spending.
One of them you can try is called Mint; CNBC Select reviews recommend this as the best free app for managing your money spending. Besides the usual budgeting app features, users can monitor their credit, customize alerts, and access educational tools.
Tip 10# Researching What People Search for in Your Industry or Just SEO
Suppose you want a user to buy your product or use your services in 2023. Firstly, you need to know what they are looking for and how it is related to your business. In that way, you will find faster connections with customers. Use SEO for targeting your audience.
It will allow you to know the terms and phrases that people are searching for. If you use them correctly, it will increase drive traffic to your website.
For developing a campaign for your business, you can use Google Keyword Planner and Google Trends to discover what keywords people are using to search online.
Tip 11# Account-Based Marketing
Account-Based Marketing (ABM) is a personalized and strategic marketing method that targets key business accounts directly. B2B marketers are increasingly focusing on ABM strategies, with 84% of digital marketing specialists reporting that ABM delivers higher returns than any other marketing approach, according to the Information Technology Services Marketing Association.
This marketing approach focuses resources on a set of target accounts, delivering tailored campaigns that cater to each account’s unique attributes and pain points.
In personal experience ABM tools can get hot leads that are much more likely to convert with the data you can get from different providers. Especially now, when OpenAI is on every corner, ABM also has the advantage of using AI code to give more personalized automated messages, for example.
If you’re interested in Account-Based Marketing and want to know how it works, don’t hesitate to contact me, and let’s talk about it.
Tip 12# Remain Consistent with Design
Consistency in design not only looks pleasing but also offers benefits to businesses, designers, and users. Consistency creates a framework that can be built upon and maintains an on-brand look, which is essential for companies.
It Saves Time. For designers as most decisions have already been made, allowing them to execute functional and attractive designs quickly.
Less Confusion. For users, consistency simplifies their experience, making it predictable and easy to follow and reducing confusion. This ultimately builds trust between the user and the design, leading to an engaging and comfortable interaction.
Less Problematic. Consistency in user experience design leads to more accessible learning for new users, fewer errors, and support a strong brand image for the website.
Tip 13# Become Visible in B2B Marketplaces
Companies can present their products and services on B2B marketplaces in order to attract potential customers and reach a wider audience.
A small or newer business that has yet to establish itself can benefit from this significantly. Companies can increase revenue and sales by connecting with potential customers and generating new leads through B2B marketplaces.
Tip 14# Email Marketing
If your business has an online presence, email marketing is essential. The advantages of email marketing:
- It significantly increases reach and improves communication;
- It is a flexible, measurable, and scalable marketing approach;
- It boosts revenue and helps generate more business;
- It keeps data ownership with you, making it easier to analyze and understand your audience.
Contact our team if you need assistance handling your email marketing service.
Tip 15# Try Different Things
“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials
Step out of your comfort zone and think outside of the box. Explore new possibilities with a fresh head. By breaking away from familiar ways you will help your brand stand out. For example, try brainstorming ideas with your colleagues or use these tips and see how changes can make a big difference.