Crypto content marketing agency: role, benefits, and how to choose a partner that delivers

What is a crypto content marketing agency?

A crypto content marketing agency offers specialized content marketing efforts for blockchain, Web3, and crypto assets.

Unlike traditional digital marketing services, crypto content marketing focuses on educating a skeptical audience. Despite projects launching left and right in the crypto industry, audiences remain cautious about committing to purchases and memberships.

It’s not that people don’t trust the legitimacy of these crypto and blockchain projects. They might just not have a deep understanding of how it works. That’s why crypto marketing campaigns should have a more educational approach.

Below, we’ll help you visualize how crypto and Web3 marketing deviate from the traditional approach.

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Types of services offered by crypto content agencies

Gaining Web3 visibility requires more than just posting simple blogs and articles. You need dedicated crypto marketing services to ensure that your content stays relevant for a long time.

That’s why a crypto marketing agency offers content marketing optimization on different focal points, not just writing long-form blogs. Below, we discussed these services, along with examples of how crypto digital marketing agencies get them done.

Typically, a crypto or blockchain marketing agency offers these services in an all-in-one package. But if, for example, you just need help with social media marketing, you can also request this one-off, specialized service.

Why crypto companies need content marketing to grow

Educational content is a must-have when engaging in a skeptical crypto space. The community doesn’t just want innovative solutions; they need someone to help them understand these products.

Therefore, we can say that content creation could be your go-to market strategy to increase brand visibility.

So, why does content marketing take a more pivotal role in crypto digital marketing? We can think of three important reasons.

Establish trust in a skeptical, often anonymous market

Volatile is one word that comes to mind when describing the crypto business. That’s why your audience starts from a point of doubt. They don’t trust your product right away.

So, what can you do to build a trustworthy brand identity? You guide them through the whole crypto and blockchain process, starting from the basics up to the more complex points.

Expert crypto marketing services do this well. This is how they build a credible identity for you:

• Post detailed explainers on risks and security practices in using your crypto project.
• Create profiles and bylines for your team, including the management group, writers, and other staff.
• Share case studies of real people using your product.
• Publish quarterly transparency reports, including smart contract audits and treasury movements.

Explain complex protocols and products

Not all your potential audiences are crypto developers and users. To gain active community engagement, you should also cater your content to people without a deep understanding of crypto.

Patience is key to explaining complex crypto exchanges and protocols to your audience. It’s a cliche, we know. But it works.

Just look at how crypto and blockchain marketing services invest their efforts in this area:

• Develop content ladders that structure a clear learning path, moving users from crypto fundamentals to advanced tutorials.
• Use diagrams and step-by-step walkthroughs to guide users through key actions like connecting their wallets or providing liquidity.
• Create glossaries and FAQ pages to answer targeted search queries on Google and AI-powered overviews.
• Diversify into visual storytelling, incorporating infographics, animated explainers, and short video tutorials to make your content more engaging.

Increase project visibility and adoption

Paid advertising is expensive, while organic content takes longer to produce immediate results. But if you balance the best of these two proven strategies, it could lead to measurable success and sustainable growth.

This is where a crypto marketing agency shines the most. They specialize in maximizing your ad spend while still driving organic traffic. Here’s how they do it:

• Optimize landing pages to ensure good returns for your crypto advertising campaigns.
• Target high-intent, long-tail technical queries in boosting visibility on Google Ads, AI overviews, and major search engines.
• Maximize crypto influencer marketing campaigns by choosing crypto-native influencers to contribute to your community growth.
• Invest daily efforts in community building, discussing trends and product updates on community management platforms like Discord and Telegram.
• Repurpose and update existing content into different forms, such as LinkedIn articles for investors or technical blog posts for developers.

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Benefits of working with a specialized crypto agency

General marketing firms might not have crypto-native experts on their team. That could be a dealbreaker in navigating technical, cultural, and legal obstacles in the Web3 space.

And that’s where a specialized crypto marketing agency can help you the most. They aren’t just crypto enthusiasts, but they are experts in the marketing side of it.

If you’re still undecided, we’ve explored the most significant benefits of working with specialized crypto marketing services. Take a look:

What makes the best crypto content marketing agency?

While other crypto marketing agencies overpromise, the best ones prove their value with real data. They show clear returns, and you know they understand Web3 inside out through their data visualizations.

Of course, even the best crypto marketing digital agency might not give you results overnight. But they’ll give you concrete proof of their reliability in providing crypto marketing services.

Here’s a checklist you can use when choosing the best cryptocurrency marketing agency:

• Proof of successful projects (case studies, ranking growth, community engagement metrics)
• Familiarity with crypto community management platforms (Reddit, X, Discord, Telegram, Mirror.xyz)
• Ability to monitor updates and tweak content based on crypto trends
• Provides their own SEO and Web3 tools for paid media service campaigns and analytics monitoring
• Replies fast to inquiries and provides a dedicated account manager

Executing innovative strategies in crypto digital marketing is one thing. Providing exceptional service built on responsiveness and a client-focused approach is another. The best crypto marketing agency, like Fortis Media, combines these two aspects.

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How Fortis Media supports Web3 growth with content

Fortis Media leverages data-driven, targeted content to future-proof a crypto project’s brand visibility. We’ve worked on more than a hundred websites, and produced these numbers:

• 28 million organic sessions since 2022
• $12 million monthly traffic value (in USD)
• 33,000 backlinks built
• 95% client retention rate

We’ll help you reach your target audience while staying consistent with your crypto brand identity. This much-needed combination of search engine optimization and narrative building will help solidify your digital presence on social media and Web3 platforms.

Contact us today to get a free proposal from one of our crypto marketing experts.