iGaming content services that drive rankings & conversions
What are iGaming content services?
iGaming content services create fully-compliant, compelling content around online gambling, betting, and gaming. More than just spreading the word, iGaming writers use betting terms and legal creativity to increase player sign-ups and deposits. From landing pages to game reviews and how-to guides, your content is your first impression to both players and search engines like Google. Follow gambling regulations, educate your target audience, and build trust in the market.
Why iGaming brands need specialized content
Content writing in the iGaming industry uses keywords on a whole new level. To rank high, your keywords must capture player intent while adhering to online gambling policies.
years in the industry
specialists in the team
optimized websites
client retention rate
Our iGaming content services
SEO-optimized iGaming content
Identify long-tail keywords that real players type into Google every day. Then, make your pages easy to find for search engines. iGaming SEO services follow a simple approach that has a proven track record in ranking high on search results.
- Bring qualified organic traffic through long-tail, high-intent keyword research.
- Create content around conversion-focused engagement, such as signing up or depositing to a wallet.
- Use internal links wisely to help website visitors navigate your iGaming pages.
- Write high-intent meta titles and descriptions to engage visitors right away.
Casino & sportsbook content
Keep your lobbies and blogs full with engaging game descriptions and in-depth guides. Our content experts don’t just have generic writing expertise; they’re also well-updated on the latest trends and features in the iGaming industry.
- Deep dive into the newest slots, table games, and casino brands.
- Explain how odds work for major team sports (like basketball or football) and niche sports (like esports or darts).
- Build credibility through evergreen articles, including payment explainers, responsible gaming tips, and how-to-play educational guides.
- Use clear CTAs (and CTA buttons) to potentially guide players to their first deposit.
Affiliate & editorial content
Enter new markets to become the most trusted source for information in the iGaming world. Promote your iGaming company while providing honest advice to help users compare and understand their options.
- Produce comparison pages to show differences in various iGaming providers and payment methods.
- Explain complex topics in simple terms, especially about bankroll management, game analytics, and niche betting markets.
- Bring in iGaming content experts to create content around iGaming trends and news.
Multilingual iGaming content
Scale your brand into new countries by localizing your content into many other languages. Fortis Media’s native writers lead your iGaming localisation efforts, ensuring that your content meets the expectations of your local target audience.
- Go beyond iGaming translations and rewrite your content to fit the local culture.
- Ensure transparency and adherence to local gambling and advertising laws.
- Adapt the style of your content writing to the preferences of your local clients.
- Maximize new leads by creating content that uses local betting terms or jargon.
iGaming content service results you can expect
At Fortis Media, we won’t stop working for you until we deliver the incredible iGaming content service results you expect.
Keyword & SERP analysis
Content brief creation
Writing by niche-experienced writers
SEO & editorial QA
Compliance & tone checks
Delivery & iteration
How our content supports SEO & growth
Why choose an iGaming SEO agency vs. in-house SEO?
Why Choose Fortis Media for iGaming Content
Partner with a trusted SEO agency to boost your visibility and drive more qualified leads. Our expertise and customized approach will help you stay ahead of the competition.
Proven credibility in the iGaming business. Tap into our vast iGaming expertise and connections.
Hybrid SEO + content creation approach. SEO strategy and conversion-driven content working together.
Scalable delivery for enterprise sites. Create quality articles even in large volumes.
Deep mastery of US and global regulated markets. Content aligned with local and international gambling laws.
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Frequently asked questions
What makes iGaming content different from regular SEO content?
iGaming content is a "Your Money or Your Life" (YMYL) niche that requires specialized knowledge of betting terms and player psychology. Google demands higher accountability for iGaming content as compared to regular SEO content.
Is iGaming content subject to gambling regulations?
Yes, every piece of iGaming content must follow strict advertising laws that vary by country and state. To gain organic traffic and avoid penalty risks, it's crucial to refrain from misleading claims.
Do you write content for licensed casinos and sportsbooks only?
While we primarily serve licensed operators, we also work with top-tier affiliates, software providers, and social casinos. We adapt our tone and compliance checks based on your specific business model and target audience.
Can you produce content for multiple markets and languages?
We offer reliable localization services in dozens of languages using native writers who live in those regions. This ensures your content feels natural to local players and follows the specific gambling rules of each international market.
