iGaming PPC agency for advanced paid media strategy

Invest in a fully compliant, high-intent PPC advertising campaign to sustain your growth in the iGaming sector. Future-proof your iGaming marketing efforts with Fortis Media's specialists. Our iGaming PPC agency specializes in targeted ad campaigns, having worked with successful businesses in the iGaming industry.

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What is iGaming PPC?

iGaming PPC (Pay-per-click) ads appear on top of search engines and social media, and you only pay when someone clicks on your ad. It’s a potentially cost-effective digital marketing strategy if you successfully target the right audience.

Through data-driven strategies, your PPC ads will target high-intent users who want to sign up and play. This helps online casinos and sportsbooks to get quality players with high lifetime value.

$15

expected digital ad spend in iGaming (2025)

10%

CTR

high-intent PPC campaign performance

$100

CPA

average first-time depositor cost

ad rejections without licensed geo-targeting

Our iGaming PPC services

Compliance-first campaign setup

Fortis Media’s PPC strategies follow platform rules and local regulations. We secure certifications for our targeted ad campaigns, including ones from Google Ads and Meta ads. Fully compliant PPC ads enhance online visibility and reduce the risks of account penalties or bans.

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Creative ads made for iGaming

Our PPC experts work hand-in-hand with our partnered creative professionals, including experienced copywriters and graphic designers. This results in effective PPC campaigns built on strong visuals and clear CTAs. We highlight bonuses and safe play messages in delivering creative iGaming ads on multiple platforms.

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Landing page optimization

Landing pages serve as your first impression when someone clicks on your ad. That’s why we perform conversion optimization to ensure that your landing pages lead to player signups. Our PPC services make significant improvements to your landing pages, including fine-tuning mobile responsiveness, loading speed, navigation, and readability.

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Scaling with proven ROI

We deliver measurable results before recommending a scaling program for your iGaming brand. This data-driven approach ensures that we have the proven strategies for scaling your iGaming marketing efforts. Data-focused PPC management uses ad spend wisely to boost your iGaming brand’s digital presence in the iGaming industry.

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What makes Fortis Media a leading iGaming PPC agency?

Acquisition-focused optimization. Your PPC ads and pages get fine-tuned for first-time deposits and quality sign-ups.

Licensed geo-targeting. Align PPC ads with your gambling licenses to avoid bans and suspensions.

Strategic competitor bidding. Capture high-intent traffic by appearing when users search for rival brands.

Custom funnel messaging. Create unique ad copies and landing pages for every player type.

PPC strategies designed for iGaming growth

Fortis Media's PPC advertising services lead to sustained client success through high-intent targeting and compliant paid media. We use smart, safe methods to bring in real players for your casino or sportsbook brand. Our focus is on finding the most profitable players while keeping your accounts safe and compliant.

High-Intent Keyword Targeting

Our PPC marketing team targets phrases like "instant withdrawal casino" or "safe iGaming payment solutions" to reach users specifically searching for a brand like yours.

The right keywords can contribute significant ROI improvements to PPC companies.

High-Value Player Retargeting

Fortis Media's digital marketing services create custom ad loops that offer special bonuses to returning visitors.
By showing the right message at the right time, we turn your "window shoppers" into loyal, long-term players.

Local Compliance and Geofencing

Our iGaming marketing agency integrates safe play messages into every PPC ad, with tailored strategies for your active licenses.
Plus, our geofencing expertise extends to local language, payment methods, and country-specific offers. This way, your Google and social media ads feel relevant to your targeted audiences.

Fraud Click Detention

Fortis Media's PPC agency uses advanced tools to monitor traffic quality in real time, flagging suspicious patterns in your traffic. We track how users interact with your site and analyze every click to decide if a user is real.

As a digital marketing agency specializing in data analytics, we ensure that your ads are shown to legitimate players only.

Create content around long-tail keywords that clearly indicate an intent to play and fund an account.

High-intent keyword research gets qualified iGaming traffic to your site, helping you maximize your iGaming SEO and PPC campaigns.

Players might not deposit on their first visit to your website. So, we use smart tracking to follow up with them, keeping your iGaming brand in their mind. Player retargeting remains one of the best PPC tips for casinos and sportsbooks.

Some iGaming startups fail because they overlook the importance of securing the necessary iGaming licenses and advertising certifications.

We don't want you to make the same mistake.

Bot traffic and competitor click fraud could drain your ad spend fast.
Make sure that your budget is spent on real players, not fake clicks.

Why choose an iGaming PPC agency vs. in-house PPC?

Fortis Media

Deep knowledge of Google's gambling policies across all regions

Direct lines to account managers at major ad networks

Access to premium tools for iGaming insights

Full-time focus on your PPC campaign

Clients only pay for PPC services

In-house SEO

Requires a steep and risky learning curve

Might rely on standard support tickets for help

Costly subscriptions to iGaming tools

Divided attention on other marketing and SEO services

Fixed expenses on salaries, office costs, and ongoing training

Our PPC management process is in 5 steps

As a Google Premier Partner, Fortis Media's tailored solutions for PPC campaigns follow a proven five-step process.

Step 1

Strategy, Licensing & Compliance Review

Sustain your brand visibility by following policies and restrictions within your iGaming licenses. Align your marketing objectives to platform rules from Google and social media platforms. First, we review your licenses and eligibility to target specific countries or states, along with search engine marketing rules for PPC ads. Only then will we start developing a PPC playbook for your diverse marketing needs.

Step 2

High-Intent Keyword and Audience Targeting

Quality over quantity is the right approach to iGaming content marketing. Through the right keywords, your paid search ads will focus on people likely to deposit right away. We use advanced keyword research tools to understand the search habits of your target audience. Our team builds a custom audience list and creates a content strategy that targets potential users with high lifetime value.

Step 3

Campaign Setup Across Search, Social & Programmatic

Set up paid marketing campaigns on Google, industry-specific websites, and social channels. Sustain your iGaming business growth through consistent advertising efforts across these platforms. We test different variants of your iGaming PPC ads on multiple digital channels, refining elements that work for each platform. This multi-channel campaign setup also includes banner ads on trusted iGaming sites and mobile advertising for your app.

Step 4

Continuous Optimization, Bidding & A/B Testing

Fix weak spots in your PPC campaigns, experiment with different marketing materials, and use smart bidding to reach high-intent iGaming audiences. Our deep industry knowledge allows us to quickly identify which elements of your PPC campaigns are working. We use A/B testing and real-time data to compare different bonus offers and CTA buttons.

Step 5

Reporting, Insights & KPI-Driven Scaling

Monitor performance marketing indicators to see the real ROI for your advertising and SEO efforts. Audit all aspects of your iGaming campaign performance, including lead generation, iGaming backlinks, social media management, search engine optimization, and paid media. We provide you with detailed reports on your iGaming PPC metrics, including cost per acquisition, deposits, and retention rate. Our team holds regular meetings with you to discuss your PPC and SEO strategies, and plan your next move.

Grow your business, one step at a time

Navigating search marketing chaos can be challenging, but with a knowledgeable team, it becomes solvable. Over the next 12 months, we’ll ensure your business reaches its full potential. That’s not just a promise.

$24
M
ad spend managed
2.6
M
verified PPC clicks
410
+
crypto PPC campaigns

We take a holistic approach to marketing

iGaming marketing success is never about a single tactic. We believe thatserve a diverse range of industries by combining SEO and Paid Media to creates an unbeatable search marketing strategy. To truly reach your peak, we balance all services, ensuring every aspect of your brand is maximized for potential.

Attract traffic

with SEO and paid media

Engage and convert

with content and CRO

Success stories that speak for themselves

If you're in sports betting or iGaming, investing in SEO is essential. Partnering with Fortis Media is a strategic decision that pays off. They're not just executing tasks, they’re deeply invested in your business's success.

Adam Spradling

Director of Content and SEO Marketing at TwinSpires

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for industry-specific solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic partners too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome

Fortis Media clients: Fresh Clean Threads Co-Founders

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.

Matthew & Mellisa Parvis

Co-Founders of Fresh Clean Threads

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a custom SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic

Case studies and industry insights

FAQs

Yes, iGaming businesses can run PPC ads on Google and Meta, but only with prior approval. They must hold valid gambling licenses, target approved countries, and follow strict ad and landing page policies to avoid rejections or account bans.

Gambling PPC campaigns stay compliant through license checks, geo-restricted targeting, platform-approved ad copies, compliant landing pages, and constant monitoring. Ongoing reviews and fast updates help prevent rejections, suspensions, and sudden policy violations across Google and social platforms.

To advertise iGaming services, you need a valid gambling license for each target market, such as UKGC, MGA, or Curacao, plus platform approvals like Google Ads Gambling Certification and written permission on Meta platforms like Facebook and Instagram.

Yes, PPC helps both new and established iGaming brands grow through fast visibility in licensed markets and high-intent searches. However, iGaming brands must remain consistent with other digital marketing aspects, like email marketing, link building, and technical SEO, to gain long-term significant growth.

Yes, we manage multi-region iGaming PPC campaigns across regulated markets. We follow each region's licensing rules to ensure campaigns stay compliant while scaling player acquisition across multiple countries at the same time.