E-commerce paid media services

We work with e-commerce brands on monthly retainers, with pricing based on the number of channels managed and the total ad spend under management. Smaller brands running a single channel with a focused budget will pay significantly less than a multi-market retailer running Google Shopping, Meta, and programmatic in parallel. Rather than publishing fixed rates that rarely reflect the actual scope of work, we put together a tailored proposal after an initial call. That way you know exactly what you are getting, what it costs, and what results we are targeting before any commitment is made.

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Paid advertising drives e-commerce

Paid advertising and e-commerce are closely linked. For most online stores, paid media is the fastest route to consistent, scalable revenue. If e-commerce companies want to boost their online sales and revenue, they must increase their spending on paid media and advertising.

Fortis Media manages paid media for e-commerce brands across Google Shopping, Performance Max, Meta, and programmatic channels. Our team handles everything from campaign setup and feed optimization to bid strategy and attribution.

6.42

Global retail e-commerce sales reached $6.42 trillion in 2025, up 6.86% year-on-year.

Global retail e-commerce is forecast to reach $6.88 trillion in 2026, accounting for over 21% of all retail sales worldwide.

online shoppers make their purchases based on free shipping.

Instagram users have clicked on an ad to learn more, making it one of the most valuable platforms for e-commerce advertisers.

Our e-commerce paid media services include

E-commerce paid media works best when all moving parts are connected. Here is how we structure our approach for online retailers.

Multi-channel strategy

Our multi-channel paid media strategy puts your products in front of shoppers across every platform where they’re already searching and browsing. We target specific audiences based on demographics, interests, behaviors, and location, increasing visibility and reach across a wider range of potential customers.

Google Shopping and Performance Max campaign setup
Cross-platform audience targeting (demographics, interests, behaviors, location)
Budget allocation across Search, Display, YouTube, Gmail, and Maps
Machine-learning-driven placement optimization for the highest-converting spend

01 /05

Tracking Implementation

Accurate tracking is the foundation every other service on this list depends on. We set up and audit your tracking infrastructure so every purchase, add-to-cart, and checkout step is captured correctly across your funnel — even as browser restrictions and cookie deprecation make that harder to do by default.

GA4 event tracking setup and audit
Server-side conversion tracking (Google Tag Manager server container)
Platform pixel implementation (Meta, Google Ads, TikTok)
Funnel-stage event mapping (add-to-cart, checkout, purchase)

02 /05

Retargeting Strategy

Not every visitor converts on the first visit. Our retargeting campaigns re-engage users who interacted with your brand or visited your site but didn’t take the desired action, using cookies to serve them relevant ads across the channels they use most.

Cross-channel retargeting (social media, search, display)
Product-specific ad sequencing for abandoned browsers
Offer-based re-engagement for cart abandoners
Frequency and budget management to avoid ad fatigue

03 /05

Attributed reporting

Knowing which channel gets credit for a sale is what makes future ad spend smarter. Our attributed reporting identifies and assigns credit across every touchpoint in a customer’s journey, so you know which channels and tactics are actually driving ROI.

Multi-touch attribution modeling
Cross-channel conversion path analysis
ROI and ROAS reporting by channel
Regular performance reviews to reallocate budget toward what’s working

04 /05

Product Feed Management

Your product feed is the foundation of every Google Shopping and Performance Max campaign. A poorly structured feed means your ads show for the wrong searches, with the wrong titles, at the wrong bid.

Feed audit across titles, descriptions, and categories
Custom label structuring for better campaign segmentation
Ongoing feed optimization as your catalog changes
Error and disapproval monitoring

05 /05

Overcome the challenges of inconsistent e-commerce paid media performance

Running paid campaigns without a coordinated strategy drains budget fast. Without proper tracking, attribution, and feed management working together, you’ll pay for clicks that don’t convert, lose visibility to competitors with cleaner product data, and struggle to prove which channels are actually driving revenue.

With the right paid media strategy, you reach shoppers at the exact moment they’re ready to buy, keep your product feed error-free so ads show for the right searches, and turn every channel- Shopping, Meta, programmatic- into a measurable, repeatable growth engine.

Benefits from e-commerce paid media campaigns

Increase brand awareness

Our paid media campaigns can help our clients’ businesses reach a wider audience and increase their visibility online.By targeting specific demographics, interests, behaviors, and locations, our clients can increase their chances of being seen by potential customers.

Traffic boost

Obviously, paid media campaigns can drive more traffic to our clients’ websites, which can lead to more sales and revenue. Plus, the results are normally faster compared to other marketing strategies.By using targeted ads, businesses can drive high-quality traffic to their site and increase their chances of converting visitors into customers.

Better customer targeting

Fortis Media paid media campaigns provide businesses the opportunity to target specific groups of people with highly relevant and personalized messaging.This approach can help businesses attract the right customers and increase their chances of making a sale.

Join forces with the leading e-commerce paid media agency

Partner with a trusted paid media agency to boost your visibility and drive more qualified traffic to your store. Our expertise and customized approach help you stay ahead in a crowded e-commerce market.

Proven track record managing paid media for online retailers across fashion, health, and consumer goods.

Advanced tools for feed management, attribution, and cross-channel reporting.

Flexible solutions that scale with your ad spend and channel mix.

Personalized strategies and dedicated account management.

Why choose an e-commerce paid media agency vs. in-house?

Fortis Media

Deep knowledge of Shopping, Performance Max, and feed optimization

Premium tools for attribution and competitive insights

Flexible pricing, easy to scale up or down

Fast results, focused solely on paid media

Objective insights and innovative ideas

In-house paid media

Broader, less specific experience

Limited tools due to budget constraints

High costs and harder to adjust quickly

Slower results, with multiple priorities to manage

Limited perspective, risk of tunnel vision

Our e-commerce paid media process in 4 steps

This 4-step plan works in creating personalized e-commerce paid media strategy for our clients.

Step 1

Initial consultation

We discuss your product catalog, margin targets, and current channel mix to understand where the biggest opportunities are.

Step 2

Feed and tracking audit

We audit your product feed and tracking setup to catch the errors that are quietly costing you conversions before any budget moves.

Step 3

Campaign build and launch

We build out Shopping, Performance Max, and retargeting campaigns aligned to your margins, then launch.

Step 4

Ongoing optimization

We monitor attribution and feed performance in real time, adjusting bids and product data continuously to hit your ROAS targets.

Explore our recent work

Continuous learning and data-driven decisions guide our business success. Explore our latest case studies to find inspiration and expand your knowledge.

What is a PPC Agency? A Comprehensive 2026 Guide

A PPC agency is a paid advertising specialist that plans, runs, and optimizes ad campaigns on your behalf. For businesses spending money on Google Ads, Microsoft Ads, or paid social, having the right agency in your corner can be the difference between a campaign that bleeds budget and one that scales. This guide covers what a PPC agency actually does, how to choose one, and when hiring one makes financial sense.

Kristupas Vaičius

Updated on May 28, 2026

Success stories that speak for themselves

If you're in sports betting or iGaming, investing in SEO is essential. Partnering with Fortis Media is a strategic decision that pays off. They're not just executing tasks, they’re deeply invested in your business's success.

Adam Spradling

Director of Content and SEO Marketing at TwinSpires

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for industry-specific solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic partners too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome

Fortis Media clients: Fresh Clean Threads Co-Founders

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.

Matthew & Mellisa Parvis

Co-Founders of Fresh Clean Threads

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a custom SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic

Frequently Asked Questions

eCommerce PPC management refers to the process of managing and optimizing pay-per-click advertising campaigns specifically for eCommerce businesses. It involves creating targeted ads, selecting relevant keywords, setting bids, monitoring performance, and optimizing campaigns to drive traffic, increase conversions, and maximize return on ad spend (ROAS) for eCommerce websites.

An eCommerce PPC agency specializes in managing PPC campaigns tailored to the needs of eCommerce businesses. They have expertise in keyword research, ad creation, bid management, and campaign optimization. An eCommerce PPC agency can help increase brand visibility, drive qualified traffic to your online store, and generate more sales through effective PPC strategies.

eCommerce PPC services encompass a range of activities including campaign setup and management, keyword research, ad copywriting, bid optimization, landing page optimization, and performance tracking. They focus on driving targeted traffic to your eCommerce website and increasing conversions by utilizing the power of pay-per-click advertising platforms.

An eCommerce PPC consultant provides specialized expertise in managing and optimizing PPC campaigns for online stores. They can provide strategic guidance, conduct thorough analyses of your eCommerce website, identify opportunities for improvement, and implement effective PPC strategies. An eCommerce PPC consultant helps you maximize your ad spend, improve campaign performance, and drive more revenue for your online business.

An eCommerce paid search agency specializes in managing paid search advertising campaigns, including PPC, for eCommerce businesses. They optimize ads, keywords, and bids to drive qualified traffic and increase conversions. An eCommerce paid search agency ensures that your online store appears prominently in search engine results, capturing the attention of potential customers actively searching for products or services you offer.

An eCommerce PPC management company helps your business grow by implementing effective PPC strategies tailored to eCommerce websites. They optimize your campaigns, conduct in-depth keyword research, create compelling ad copy, and ensure proper tracking and reporting. By driving targeted traffic to your online store, an eCommerce PPC management company can increase sales, boost revenue, and contribute to the overall growth of your business.

eCommerce PPC experts possess specialized knowledge and experience in managing PPC campaigns specifically for eCommerce businesses. They stay updated with the latest industry trends, best practices, and platform updates to maximize the performance of your campaigns. eCommerce PPC experts have a deep understanding of the unique challenges and opportunities faced by online stores, allowing them to develop and implement strategies that deliver optimal results.

E-commerce paid media services

Paid advertising drives e-commerce