E-commerce paid media services

We work with e-commerce brands on monthly retainers, with pricing based on the number of channels managed and the total ad spend under management. Smaller brands running a single channel with a focused budget will pay significantly less than a multi-market retailer running Google Shopping, Meta, and programmatic in parallel. Rather than publishing fixed rates that rarely reflect the actual scope of work, we put together a tailored proposal after an initial call. That way you know exactly what you are getting, what it costs, and what results we are targeting before any commitment is made.

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Paid advertising drives e-commerce

Paid advertising and e-commerce are closely linked. For most online stores, paid media is the fastest route to consistent, scalable revenue. If e-commerce companies want to boost their online sales and revenue, they must increase their spending on paid media and advertising.

Fortis Media manages paid media for e-commerce brands across Google Shopping, Performance Max, Meta, and programmatic channels. Our team handles everything from campaign setup and feed optimization to bid strategy and attribution.

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Global retail e-commerce sales reached $6.42 trillion in 2025, up 6.86% year-on-year.

Global retail e-commerce is forecast to reach $6.88 trillion in 2026, accounting for over 21% of all retail sales worldwide.

online shoppers make their purchases based on free shipping.

Instagram users have clicked on an ad to learn more, making it one of the most valuable platforms for e-commerce advertisers.

Our E-commerce Paid Media Services

E-commerce paid media works best when all moving parts are connected. Here is how we structure our approach for online retailers.

Multi-channel strategy

Paid media multi-channel advertising refers to a marketing strategy that involves using various paid advertising methods across multiple channels to reach a broader audience.

Tracking Implementation

For online retailers, keeping an eye on their metrics and social media data throughout the entire sales funnel is more important than ever. Providing a more detailed picture of how they can get their marketing team’s digital marketing efforts in sync.

For better data tracking, we assist our customers in utilizing all available social media platforms.

Retargeting Strategy

Paid media retargeting is a marketing strategy that involves targeting users who have interacted with a brand or visited their website, but did not convert or take the desired action. This is achieved through the use of cookies, which are small data files that are placed on a user’s browser when they visit a website.

Attributed reporting

Attributed reporting in paid media refers to the process of identifying and assigning credit to the various touchpoints in a customer’s journey that led to a conversion or desired action.

Product Feed Management

With Fortis Media paid media multi-channel advertising, a company can target specific audiences based on demographics, interests, behaviors, and location.

By using multiple channels, businesses can increase their visibility and reach a wider range of potential customers.

For e-commerce brands specifically, this includes Google Shopping and Performance Max campaigns, which place your products directly in front of shoppers at the moment they are searching. Performance Max in particular runs across Search, Display, YouTube, Gmail, and Maps from a single campaign, using Google's machine learning to find the highest-converting placements for your budget.

We give our clients a greater awareness of their marketing efforts, to better organize their marketing strategies.

So, they can make better and more accurate decisions about where to spend their money and how to run their social media campaigns.

Fortis Media paid media retargeting can target these users with relevant ads across multiple channels, such as social media, search engines, and display ads.

For example, if a user visited a website but did not make a purchase, they may be targeted with ads promoting the product or service they viewed, or with a special offer to entice them to return and complete their purchase.

Attributed reporting aims to help businesses understand which channels and tactics are driving the most value and return on investment (ROI) for their advertising efforts.

If a customer sees an ad on social media, clicks through to the website, but doesn’t make a purchase until later when they see a retargeting ad, both touchpoints would be credited with contributing to the conversion.

Your product feed is the foundation of every Google Shopping and Performance Max campaign. A poorly structured feed means your ads show for the wrong searches, with the wrong titles, at the wrong bid.

We audit and optimize your feed across titles, descriptions, categories, and custom labels to make sure your products appear for the searches that actually convert.

We Specialize In E-Commerce PPC And Paid Advertising

We are an e-commerce PPC agency with a lot of experience helping e-commerce brands grow and scale through effective PPC and paid advertising services.

When it comes to advertising e-commerce brands on social media, paid search, and PPC, we are at the forefront of the industry.

If it seems like a good fit, contact us so we can schedule a time for one of our e-commerce PPC experts to talk with you and explain everything we offer.

We work with e-commerce brands on monthly retainers, with pricing based on the scope of channels managed and ad spend under management. If you are unsure what level of support fits your budget, our team will walk you through the options during an initial call.

Benefits From E-Commerce Paid Media Campaigns

Increase Brand Awareness

Our paid media campaigns can help our clients’ businesses reach a wider audience and increase their visibility online.

By targeting specific demographics, interests, behaviors, and locations, our clients can increase their chances of being seen by potential customers.

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Traffic Boost

Obviously, paid media campaigns can drive more traffic to our clients’ websites, which can lead to more sales and revenue. Plus, the results are normally faster compared to other marketing strategies.

By using targeted ads, businesses can drive high-quality traffic to their site and increase their chances of converting visitors into customers.

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Better Customer Targeting

Fortis Media paid media campaigns provide businesses the opportunity to target specific groups of people with highly relevant and personalized messaging.

This approach can help businesses attract the right customers and increase their chances of making a sale.

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Explore Our Recent Work

Continuous learning and data-driven decisions guide our business success. Explore our latest case studies to find inspiration and expand your knowledge.

What is a PPC Agency? A Comprehensive 2026 Guide

A PPC agency is a paid advertising specialist that plans, runs, and optimizes ad campaigns on your behalf. For businesses spending money on Google Ads, Microsoft Ads, or paid social, having the right agency in your corner can be the difference between a campaign that bleeds budget and one that scales. This guide covers what a PPC agency actually does, how to choose one, and when hiring one makes financial sense.

Kristupas Vaičius

Updated on May 28, 2026

Success stories that speak for themselves

If you're in sports betting or iGaming, investing in SEO is essential. Partnering with Fortis Media is a strategic decision that pays off. They're not just executing tasks, they’re deeply invested in your business's success.

Adam Spradling

Director of Content and SEO Marketing at TwinSpires

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for industry-specific solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic partners too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome

Fortis Media clients: Fresh Clean Threads Co-Founders

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.

Matthew & Mellisa Parvis

Co-Founders of Fresh Clean Threads

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a custom SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic

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Market leaders trust us with their digital marketing solutions. Join us today to grow your business and reach your full market potential

Attributed Reporting

Retargeted Strategy

Digital Marketing

Multi-Channel Marketing

Tracking Automation

eCommerce Paid Ads

FAQs

eCommerce PPC management refers to the process of managing and optimizing pay-per-click advertising campaigns specifically for eCommerce businesses. It involves creating targeted ads, selecting relevant keywords, setting bids, monitoring performance, and optimizing campaigns to drive traffic, increase conversions, and maximize return on ad spend (ROAS) for eCommerce websites.

An eCommerce PPC agency specializes in managing PPC campaigns tailored to the needs of eCommerce businesses. They have expertise in keyword research, ad creation, bid management, and campaign optimization. An eCommerce PPC agency can help increase brand visibility, drive qualified traffic to your online store, and generate more sales through effective PPC strategies.

eCommerce PPC services encompass a range of activities including campaign setup and management, keyword research, ad copywriting, bid optimization, landing page optimization, and performance tracking. They focus on driving targeted traffic to your eCommerce website and increasing conversions by utilizing the power of pay-per-click advertising platforms.

An eCommerce PPC consultant provides specialized expertise in managing and optimizing PPC campaigns for online stores. They can provide strategic guidance, conduct thorough analyses of your eCommerce website, identify opportunities for improvement, and implement effective PPC strategies. An eCommerce PPC consultant helps you maximize your ad spend, improve campaign performance, and drive more revenue for your online business.

An eCommerce paid search agency specializes in managing paid search advertising campaigns, including PPC, for eCommerce businesses. They optimize ads, keywords, and bids to drive qualified traffic and increase conversions. An eCommerce paid search agency ensures that your online store appears prominently in search engine results, capturing the attention of potential customers actively searching for products or services you offer.

An eCommerce PPC management company helps your business grow by implementing effective PPC strategies tailored to eCommerce websites. They optimize your campaigns, conduct in-depth keyword research, create compelling ad copy, and ensure proper tracking and reporting. By driving targeted traffic to your online store, an eCommerce PPC management company can increase sales, boost revenue, and contribute to the overall growth of your business.

eCommerce PPC experts possess specialized knowledge and experience in managing PPC campaigns specifically for eCommerce businesses. They stay updated with the latest industry trends, best practices, and platform updates to maximize the performance of your campaigns. eCommerce PPC experts have a deep understanding of the unique challenges and opportunities faced by online stores, allowing them to develop and implement strategies that deliver optimal results.