GEO agency for AI search visibility

People now get answers from AI tools without clicking through a website. Fortis Media helps your brand become a source that ChatGPT, Gemini, and Claude trust and cite. Together, we’ll work to get your brand mentioned in AI Overviews and recommendations.
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What is a GEO Agency?

A Generative Engine Optimization (GEO) agency helps businesses show up inside AI-generated answers. GEO agencies focus on making your content clearer and more useful to AI systems. This way, AI-powered search engines can recommend your brand when people ask related questions.

GEO differs from Search Engine Optimization (SEO). SEO ranks your website in traditional search engines, which is also important. But instead of choosing between GEO vs SEO, creating content for both AI-driven and traditional search results keeps your brand visible wherever customers search.

Why GEO matters for growth

People now expect instant, clear answers when searching online, and AI engines deliver those answers directly on-screen. If your marketing strategy only focuses on traditional SEO, high-intent buyers may find your competitors first. With GEO, your brand stays visible, recommended, and ready to grow in AI-driven search.

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Visibility in AI-generated answers and overviews”

High-intent traffic captured before competitors show up

Trusted citations across ChatGPT, Gemini, and Google AI

Sustained growth as AI search keeps evolving

Our GEO services include

GEO works best when it builds on a strong SEO foundation. The top Generative Engine Optimization services combine proven search practices with AI targeting. We strengthen your Google rankings while building the signals AI models use to choose sources, backed by our dedicated LLM SEO services.

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AI-ready content optimization

We create content with the depth and structure that search engines and AI platforms can easily understand and quote.

 

  • Writing clear answers to the questions people ask most
  • Structuring pages so key facts and data stand out
  • Adding semantic depth to target conversational queries
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Entity and structured data optimization

We help generative AI engines better understand your brand, services, and expertise. AI systems prioritize brands with consistent information across online platforms.

 

  • Implementing clear schema code to improve machine readability
  • Keeping your brand name, services, and core business details consistent across your site and the web
  • Connecting related internal pages for easier navigation
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Technical optimization for hybrid search

We spot existing and potential technical errors in your website and fix them, starting with what matters most. Technical SEO and GEO strategies help search engines and AI crawlers read your site clearly.

 

  • Strengthening your website’s code and structural setup
  • Improving loading times and mobile usability
  • Reviewing robots.txt so AI search crawlers (like OAI-SearchBot and PerplexityBot) can reach your pages, with a separate decision on whether to allow AI training crawlers
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We take a holistic approach to AI search growth

We bring together content, SEO, brand authority, and technical improvements for stronger GEO results. That combined approach builds growth that holds up as AI search changes.
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Get cited

with GEO and paid search

Engage and convert

with content and CRO
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Our AI citation and authority building services

Beyond on-page SEO, AI systems look for trust signals pointing to your website, such as mentions on credible sites and accurate, consistent information about your brand. That’s where our services, including brand protection, support your GEO campaign.

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Digital PR for authoritative mentions

We connect with authoritative publications that already have trust and reliability in your industry. Our digital PR services offer visibility in a similar target audience while building your authority signals.

 

  • Placing your brand’s insights in articles and interviews
  • Aligning your core business facts across external platforms
  • Building a steady flow of credible third-party signals
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Citation-ready content development

We create content that gives AI-assisted search platforms useful information they can reference. Strong content marketing is still the main driver of AI visibility.

 

  • Publishing first-party data, studies, and benchmarks
  • Building guides and articles around direct specialist knowledge
  • Offering data journalism expertise to back up your claims
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LLM prompt and citation tracking

We track which prompts trigger mentions of your brand and competitors, and which pages AI tools cite in their answers. Then we use those findings to shape content for Google AI Overviews and other AI platforms.

 

  • Tracking competitive share of voice in AI-driven results
  • Auditing AI sentiment and description accuracy
  • Spotting gaps and new opportunities quickly
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Why choose a GEO agency vs. In-House GEO?

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Fortis Media
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Deep knowledge of AI search and citation strategies
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Access to advanced tools and data
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Flexible pricing that scales with your needs
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Faster results with a focused GEO team
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Objective insights free from internal bias
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In-house SEO
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Requires ongoing GEO training and workshops
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Limited tools due to budget restrictions
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Higher fixed costs for salaries and office expenses
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Slower progress due to competing priorities
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Risk of narrow views and missed opportunities
Start your GEO campaign in 4 steps
Our GEO process is built around your brand, market, and competitors.
Step 1

Initial AI search audit

We analyze how platforms like ChatGPT, Perplexity, and Google AI Overviews currently see your brand. This identifies where competitors hold recommendations and pinpoints your biggest opportunities.
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Step 2

GEO content alignment

We map out the exact questions your ideal customers ask AI engines. We'll center our content strategy around conversational queries and voice search.
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Step 3

Technical setup and citation building

We implement schema markup and secure mentions across relevant web sources, giving AI tools more reasons to cite and recommend your business.
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Step 4

Tracking and continuous optimization

We track your brand presence across major AI search tools on an ongoing basis. As user search habits evolve, we refine your content to keep earning a place in direct answers.
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Success stories that speak for themselves
Adam Spradling, Twinspires
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If you're in sports betting or iGaming, investing in SEO is essential. Partnering with Fortis Media is a strategic decision that pays off. They're not just executing tasks, they’re deeply invested in your business's success.
Adam Spradling, Twinspires
Adam Spradling
Director of Content and SEO Marketing at TwinSpires
CMO of Genome, Oksana Arbačiauskaitė
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Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for industry-specific solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic partners too. Highly recommended for their dedication and personalized approach.
CMO of Genome, Oksana Arbačiauskaitė
Oksana Arbačiauskaitė
CMO of Genome
Fortis Media clients: Fresh Clean Threads Co-Founders
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Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.
Fortis Media clients: Fresh Clean Threads Co-Founders
Matthew & Mellisa Parvis
Co-Founders of Fresh Clean Threads
Džiuljeta Rainytė, Drops Clinic
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Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a custom SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.
Džiuljeta Rainytė, Drops Clinic
Džiuljeta Rainytė
CEO of Drops Clinic
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Frequently Asked Questions

What’s the difference between SEO and GEO services?

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SEO helps your website rank in traditional search results. GEO, also called LLM SEO or AI SEO, focuses on how your brand appears, gets mentioned, and earns citations in AI-generated answers.

Who should use GEO agency services?

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GEO benefits businesses that rely on search visibility to reach customers, especially in competitive markets. If your customers research online before they buy, GEO helps you show up early. Smaller teams can start with our SEO and GEO services for small businesses.

Do GEO services include paid media?

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GEO services focus primarily on organic AI search visibility through content structuring, structured data, and authority citations. However, GEO works best when combined with paid search, ChatGPT ads, and digital PR campaigns.

How do you measure GEO performance?

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We track signals such as brand mentions, citations, visibility across generated answers, organic traffic, and keyword performance. These results help show where your brand is gaining ground and where more work is needed.