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A crypto marketing plan requires a hybrid approach to digital marketing. Even the rising popularity of decentralized platforms can't dampen the importance of search engine optimization (SEO). After all, most discoveries in the crypto world still begin in search engines like Google. Combine it with effective community engagement strategies, and you can build your crypto business from the ground up. Our crypto experts wrote this guide to help teams and creators develop a successful crypto marketing strategy in 2025. Let's get right to it.