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How do the TOP 5 U.S. Sportsbooks get Traffic?
This article examines the digital acquisition strategies of the top five U.S. sportsbooks, FanDuel, DraftKings, BetMGM, Caesars, and ESPN Bet, based on their 2024 revenue and traffic performance.
By analyzing traffic sources, channel composition, and tactical approaches across SEO, PPC, referral, display, and social media, we provide a comprehensive view of how these brands build visibility and drive user engagement.The insights presented here are grounded in the latest data from the first half of 2025, offering actionable perspectives for operators, affiliates, and industry observers.
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