How to make an effective crypto marketing strategy
What is a crypto marketing strategy?
A crypto marketing strategy uses helpful content to educate the crypto community about Web3, DeFi (Decentralized Finance), and blockchain technology.
In 2025 and beyond, having an educational approach to marketing is crucial for crypto and blockchain businesses. After all, this is still a relatively new space. You also want to attract users outside of dedicated crypto enthusiasts.
According to Statista, the crypto industry hit an all-time high in 2024. The stats for 2025 aren’t available yet, but you can expect high returns as well.
So yes, there’s a gold mine of crypto audiences you can tap into. But unlike traditional marketing, a successful crypto marketing strategy targets unique pain points.
Take a look:
| Target audience | What they care about | Content they expect |
| Web3 users | ● User control ● Data ownership ● New internet architecture ● Low-friction onboarding | ● How-to guides ● Wallet safety steps ● Tutorials for dApp onboarding |
| DeFi traders | ● Financial autonomy ● Fund security ● Liquidity and slippage | ● Transparent tokenomics and fees ● Smart contract audies ● Economic model of crypto companies’ protocols |
| Blockchain builders and enterprises | ● Compliance updates ● Tech reliability ● Interoperability | ● Case studies ● Competitor benchmarks ● E-E-A-T content with real bylines ● Software development kits (SDKs) |
The right crypto marketing plan should have content ready to address these unique pain points. You might need to exhaust heavy marketing efforts, but for crypto marketers, the returns are worth it.
Why it’s crucial for crypto startups and projects
A successful crypto marketing campaign builds on the community, not just the product. From doing SEO for crypto to increasing visibility on social channels, your strategy must be community-driven.
So, when planning your crypto digital marketing approach, ensure that you consider these important aspects:
- Trust and transparency are essential in marketing crypto projects. Crypto users and institutional investors are wary of malpractices and scams. You must give them open access to your on-chain data, tokenomics, and project code.
- Rules keep shifting very fast. New crypto solutions and policies flip the narrative in the blink of an eye. Success in user acquisition and community engagement might depend on how quickly you adapt to the landscape.
- Focusing on hype could get you in trouble. You can tease your upcoming projects, but be realistic. Overpromising could frustrate people across different marketing channels, potentially affecting brand reliability. For example, when promising token airdrops, ensure that you can deliver. Otherwise, the crypto space might turn on you for disappointing them.
Here’s a chart that compares traditional and crypto marketing. This is a big help, especially when you’re just starting your marketing campaign.
| Feature | Traditional Marketing | Crypto / Web3 Marketing |
| Primary audiences | ● Consumers (either B2C or B2B, or both) | ● Token holders, ● Web or app developers ● Stakeholders ● Crypto community members |
| Primary goals | ● Sales volume ● Lead generation | ● Early adoption ● Steady community growth ● Building trust in the crypto ecosystem |
| Regulatory risk | ● Moderate risk from standard advertising laws enforced by Google, social media platforms, and local regulators | ● High risk coming from regulatory bodies such as MiCA (EU), FCA (UK), and SEC (United States) ● Your Money or Your Life (YMYL) quality standards from Google |
| Channels | ● X (formerly Twitter) ● Google Ads ● Meta Ads | ● Community messaging channels (Telegram and Discord) ● Crypto subreddits ● Earned mentions through PR link building services ● Web3-centric platforms |
Typical costs and budget benchmarks
Ah, marketing costs and budget cuts. Of course, that’s one of the top factors that successful crypto projects consider.
According to research by Blockchain app factory, some crypto projects launch with only $50,000 in bootstrapped funds. And the others? They require north of $500K to enter the competitive crypto market.
What does this tell us?
It tells us that marketing costs vary by project scale and maturity. Take a look:
| Scope | Monthly Cost Estimate | What’s Included | Notes |
| Early-Stage | ● $2,000–$10,000 for small to medium-scale campaigns ● Expenses could go higher when micro-spending on crypto-native ads | ● Foundational SEO and topic clusters ● Basic community setup and moderation on Discord or Telegram ● Small-scale press release | Good for testing key performance indicators and planning around cryptocurrency advertising limits |
| Growth Phase | ● $10,000–$50,000 for multi-channel crypto content marketing ● Expenses could go higher depending on PR retainer fees and influencer partnerships | ● Early-stage package plus thought leadership, data-driven case studies, and influencer marketing strategies | Should also include performance monitoring on sign-ups, customer retention, and influencer marketing campaigns |
| Large-Scale | ● $50,000–$150,000+ for SEO localization, market expansion, and launching of crypto events | ● Multi-market localization on both search engine optimization and social media marketing ● Broader outreach to crypto-related KOLs (Key Opinion Leaders) ● Ongoing mentions on crypto-related media outlets | High-stakes launch mode with ongoing content production and performance tracking |
Core components of a strong crypto marketing strategy
Let’s be honest: it takes time to come up with the best crypto marketing strategy. Initially, you can cover foundational aspects like researching crypto keywords and setting up socials. Then, you move towards crypto link building, developing an engaged community, and collaborating with influencers.
It’s a step-by-step process that takes time. That’s why successful crypto platforms often work with leading crypto marketing agencies like Fortis Media. It’s an efficient way of streamlining marketing campaigns, while still focusing on product development.
An effective marketing strategy in the competitive crypto landscape should plan for these key areas:
Brand positioning and messaging
Who is it for and what problem does your crypto business solve?
Your brand messaging should be consistent across all digital marketing platforms, including social media, community messaging channels, and Google.
Community building
Where and how can you facilitate genuine conversations with your target audience?
Devote a significant chunk of your time to hosting AMAs (Ask Me Anything sessions), discussing new crypto trends, and gathering user feedback. For a crypto brand, community building must be direct and consistent.
Content marketing
How will you prove your expertise through content marketing?
Building trust through an educational, social, and SEO content strategy is a must for crypto and blockchain projects. Thought leadership and educational guides help your cryptocurrency marketing efforts reach a wider audience.
Influencer and partnership marketing
Which influencers have your ideal users as their niche audience?
For influencer partnerships to be successful, you must pick content creators who actually use crypto projects like yours. This will make influencer marketing a valuable tool for your crypto strategy.
Paid crypto advertising
Where can you run ads without wasting too much ad spend?
Crypto-native newsletters, Web3 platforms, and podcasts could be efficient platforms for paid advertising. Working with reputable PPC services and a crypto SEO agency could help your ads rank for relevant keywords.
Email and retention strategies
How do you turn email marketing sign-ups into active users?
Email marketing campaigns allow for direct communication about new product updates and community announcements. That is, if you can properly segment your email list through an effective email marketing strategy.
PR and media outreach
What stories do PR outlets typically cover?
Pitching your project in the crypto industry requires more than just a simple outreach. You need to prepare pitch-specific content like data research, expert interviews, and case studies.
Analytics and performance tracking
How can you prove which strategy is working?
You cannot grow what you do not measure, especially in the marketing industry. Prioritize tracking Web3-native metrics like wallet connection, on-chain transactions, and dApp retention rates.
Do you need a crypto marketing agency?
Crypto and blockchain marketing is a competitive world. You’ll encounter numerous challenges in establishing brand identity and aligning with market trends.
That’s why crypto and blockchain projects decide to collaborate with crypto marketing agencies. Their specialized expertise, plus other benefits listed below, are just too much to pass up.
When to hire a crypto agency
- You don’t have the in-house skills. Marketing digital assets like cryptocurrency and blockchain technology requires niche expertise.
- You need to scale up quickly. Are you preparing for a major launch in crypto exchanges? You must roll out content quickly and consistently, something that marketing agencies can offer.
- You need to expand to international markets. Global expansion requires strategic insights in targeting different audiences and navigating international crypto regulations.
- You produce content on different social media channels. Community engagement is different when you go to Reddit, as opposed to posting on X. Agencies typically have dedicated specialists for each channel, whether you’re pushing for organic content or paid ads.
What to look for in a crypto agency
- Crypto-native experts: Only work with agencies that have crypto experts in their team. Look for credentials and client testimonials in Web3 SEO, DeFi, and blockchain online marketing.
- Transparent reporting: Insist on regular audits and reports, whether it’s weekly or monthly. Have them track conversion-centric metrics like organic sign-ups, client retention, and customer acquisition costs.
- Awareness of regulatory compliance: Ask how they ensure compliance with the guidelines set by the SEC (US) or FCA (UK). Legal issues and platform bans are rampant in crypto, especially if you don’t follow the regulations.
A credible option to consider: Fortis Media
We know that working with the right marketing agency can significantly impact your crypto project’s trajectory. That’s why at Fortis Media, we perfect our marketing strategies through continuous research and networking.
With over 13 years of crypto marketing experience, our track record also includes a 95% client retention rate. Our crypto-native expertise makes it easier for us to relate and collaborate with crypto businesses.
We also provide a free detailed proposal for potential partners. Contact us today to connect with one of our dedicated crypto specialists.
Final thoughts: how to stay competitive in 2025
Review performance regularly. Make decisions with data charts. Be transparent in naming your sources and writers.
Rinse and repeat.
In 2025 and beyond, the crypto market demands adaptable marketing strategies. You need to pivot quickly to stay in tune with landscape shifts in Web3 and blockchain.
Plus, you can’t rely on gut feel and guesses. Have AI analyze your data dashboards and plan your marketing campaign from there.
Lastly, keep an eye out for future trends like gamification for community building and AI-powered placements on paid ads. Building a successful campaign in crypto marketing takes time, but your hard work will pay off.
FAQ
What makes a crypto marketing strategy successful in 2025?
Successful crypto marketing in 2025 combines E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) content, transparent risk disclosures, and community-focused engagement. The growth of the crypto market has paved the way for stricter regulations, which new and existing crypto projects must adhere to.
How much should startups invest in a marketing strategy for crypto?
New crypto startups aiming to establish brand identity might spend $2,000-$10,000 per month for their marketing campaigns. For those targeting growth and expansion, they might have to invest $10,000 to $50,000/month. For major product launches, $50,000 to $150,000 could be enough.
Should I hire a crypto marketing agency or build a team in-house?
If your in-house team lacks crypto-native expertise and connections, it’s advised that you hire a crypto marketing agency like Fortis Media. These agencies have a team of dedicated specialists who have deep expertise in strategizing and executing crypto marketing trends. This is advised for crypto businesses that are scaling up.
What services does a cryptocurrency marketing agency usually provide?
Crypto marketing agencies like Fortis Media usually offer full-suite services in compliance review, content and thought leadership, PR outreach, influencer campaigns, community management, and search engine optimization. They provide analytics dashboards that allow you to see real-time growth in your online visibility and engagement.
Can a crypto advertising agency help with Google and Meta ads?
Yes, crypto advertising agencies like Fortis Media have expertise in running advertising campaigns on Google and Meta. They’ll handle licensing reviews and advertiser eligibility checks for you. Typically, they also have a professional team of creatives who can create your advertising materials.
What should I look for in a blockchain marketing agency?
When partnering with a blockchain marketing agency, you must look for a crypto-native team of experts, their proven case studies, and a list of clients that they have previously worked with. You need to verify how they tracked engagement and conversion growth with previous clients.
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