Crypto keywords: SEO strategies for 2025

What are crypto keywords?

Crypto keywords are terms and phrases that people type in Google (and other search engines) when searching for cryptocurrency-related information. These keywords could include phrases like cryptocurrency wallet, transactions, exchange, security, and apps.

According to BigWorld, Bitcoin remains the top keyword in the cryptocurrency niche. But take note that crypto keywords aren’t just specific to cryptocurrency. What do we mean by this?

Cryptocurrency intersects the markets for finance, technology, and the economy. It means that any trend in these sectors can be applied to each one. But not all.

That’s where crypto keywords differ from generic finance and tech keywords. Here are quick examples for each keyword:

 When using keyword research tools like Google Trends or Semrush, you must filter what works for your crypto company. Targeting the right keywords is a crucial advantage in this competitive niche.

You can also work with a reliable crypto SEO agency like Fortis Media to get more value out of your SEO strategy. We can ensure that you’re aiming for keywords that’ll give you traffic for both the short and long term. This way, you can reach potential users who are genuinely interested in your crypto project.

Optimize Your Crypto Site Architecture

Make sure your crypto content ranks with clean, crawlable site architecture. Discover how our Technical SEO service supports growth

Technical SEO service

Why crypto keywords are so competitive

The global monthly search volume for crypto-related queries is increasing by the day. That’s why cryptocurrency websites are racing fast to rank for keywords.

Some of them are even turning to AI-generated content (which is not good), thinking that it can increase their visibility. According to Backlinko, cryptocurrency ranks fourth in niches with the most AI-generated content on search engines, trailing commerce, local, and productivity.

Why is the market congested when ranking for the most popular keywords in cryptocurrency?

• Advertisers are more willing to pay higher cost-per-click (CPC). This makes it difficult for a crypto company to organically rank for high-value keywords.
• Navigating through cryptocurrency and blockchain trends requires constant changes. New projects, pain points, and regulations almost always pop up every month. As such, a crypto business must regularly monitor if its keywords are still relevant.
• Cryptocurrency shares keywords with iGaming, fintech, and blockchain niches. Take, for example, keywords like bank account, private key, and public key. These terms are relevant to cryptocurrency, but they can also be applied to finance and technology.

Along with cryptocurrency SEO, your team should also be knowledgeable in other niches like iGaming SEO. A working knowledge of all related niches helps ensure that you target the right crypto keywords.

How to find the best crypto keywords

Finding the best keywords for your crypto company takes continuous groundwork and optimization. As a starting point, you could invest your efforts in these two essential steps:

Make SEO keyword tools work for you

If you know how to maximize SEO tools, you already have a big advantage over your competitors.

Gone are the days when teams manually track keywords. That’s particularly in a fast-paced niche like cryptocurrency, where trends change quickly.

There’s a myriad of keyword tools out there, so we curated some of the best free and paid platforms. Take a look:

• Google Keyword Planner (free): A Google Ads account gives you free access to the Keyword Planner. It’s dedicated to websites launching paid search ads, but you can also use it to find general trends in crypto. As for paid ads on Google, we recommend consulting PPC services like Fortis Media. You need experts to really ensure that you’re maximizing your ad spend.
• Google Trends (free): Through Google Trends, you can identify rising trends in a given time period. This benefits cryptocurrency services, since trends can quickly come and go in this market. This way, you can create content that focuses on innovation and pain points in cryptocurrency.
• SurferSEO (paid): SurferSEO recommends related keywords based on your top-ranking competitors. It also suggests an optimal word count for your content, and shows you web pages that currently rank high for your primary keyword.
• Semrush’s Keyword Magic Tool (paid): Data nerds will absolutely love this tool. You can search cryptocurrency keywords by search volume, ranking difficulty, and user intent. Then, Semrush will find the keywords and organize them into groups.

Strike a healthy balance between long-tail and short-tail crypto keywords

We always recommend targeting long-tail keywords on websites. These keywords have less global monthly search volume and competition, but they also aim for specific user intent.

Of course, short-tail keywords are still important in planning your content. These are the most trending terms in search engines. What you must do is to take these short-tail keywords and attach a specific user intent to them.

How can you do that? Let’s look at several examples:

Instructional guides

Short-tail keyword: cryptocurrency wallet.

Long-tail keyword: step-by-step guide to creating a cryptocurrency wallet.

Feature blogs

Short-tail keyword: smart contracts.

Long-tail keyword: how smart contracts work in Ethereum.

Listicles

Short-tail keyword: decentralized applications.

Long-tail keyword: top safest decentralized applications for DeFi users.

Landing pages

Short-tail keyword: crypto transactions.

Long-tail keyword: low-fee crypto transactions with fiat currency support.

FAQs and support content

Short-tail keyword: crypto wallet address.

Long-tail keyword: how to find my crypto wallet address on an exchange.

Product guides

Short-tail keyword: cryptocurrency mining.

Long-tail keyword: cryptocurrency mining software with easy access setup.

Audit Your Crypto SEO Performance

Pinpoint keyword gaps, technical issues, and ranking barriers. Our SEO Audit service gives your crypto site a roadmap to success.

SEO Audit service

SEO strategies for ranking with crypto keywords

When done right, SEO can help you secure institutional investors for your cryptocurrency brand.

But let’s get to it right away: there’s no shortcut when it comes to SEO for crypto. To rank for the right keywords, you have to do the groundwork first.

On-page optimization

On-page SEO presents your crypto site in a way that users and search engines will easily understand. It’s crucial for search engines because they must crawl and index your pages seamlessly. Therefore, you need to put the right headings and descriptions.

For a more practical explanation, let’s apply on-page SEO principles to a landing page with the keyword “US dollar stablecoins”.

Meta title: US Dollar Stablecoins: Storage, Debit Card Use & Verification

Meta description: Learn how US dollar stablecoins work and how to store them safely in cold wallets. Understand how to protect your money in the crypto economy.

H1: What are US dollar stablecoins?

H2: Why US dollar stablecoins matter in crypto

H3: How stablecoins compare to fiat money

H2: Safe storage of stablecoins

H3: Advantages of using cold wallets

H3: Connect stablecoins to a bank account

As you can see, the ability to organize a topic into sub-groups is important in on-page SEO. This helps search engines to easily crawl your website, which could improve your search rankings.

Content marketing

Gaining the community’s trust (and that of search engines) is more than just targeting the right cryptocurrency keywords. The content that you produce using these keywords is equally important.

For you to succeed at content marketing, you must know which content types work in your niche. For crypto, it’s about these forms:

• Educational guides: Cryptocurrency is still a complex topic for many, especially beginners in the niche. That’s why there’s a demand for educational content like how-to guides and product demos. Also, don’t underestimate the importance of FAQs (Frequently Asked Questions) and support sections. These help you rank for “People also ask” sections on Google.
• News-driven reports: Why does a crypto website need to continuously educate its audience? It’s because of what we always mention: trends in cryptocurrency and blockchain evolve by the day. Potential customers will trust your business if you regularly produce content that discusses these trends. It means that you’re on top of changes in the niche, which helps you maintain legitimacy in the community.

If you don’t have a content playbook in place, you can collaborate with content marketing services like Fortis Media. We assign a dedicated content specialist to work on your site, ensuring that your content is optimized on all fronts.

Link building

If you’re skeptical about the impact of backlinks, you shouldn’t be. Link building is still impactful, especially in highly regulated niches like cryptocurrency and blockchain.

But what has changed is the ranking factors behind building backlinks. It’s not just about how many links you can collect. The quality of your backlinks is what matters most.

• Cover as many subtopics as you can. Of course, that’s with a disclaimer that they should be related to your crypto products or services. Building topical authority on even the most specific topics can help secure more traffic for your crypto business.
• Target links from crypto-related platforms. One of the main principles of ethical or white-hat link building is relevance. You can’t just get backlinks from any site. In crypto, you must aim for backlinks from crypto news outlets, blogs, and directories.

How Fortis Media helps brands rank for crypto keywords

A crypto business owner almost always has the same dilemma. Yes, they invest their money in a game-changing product in crypto and blockchain. Yet, no matter how innovative the product is, they can’t increase their visibility on Google.

This is the kind of problem that we solve in Fortis Media. Our SEO services are carefully laid out through these steps:

• Build clusters of long-tail cryptocurrency terms. Broad terms like “cryptocurrency wallet” might be too difficult to compete for. What we do is cluster specific topics and subtopics, then address very particular pain points. This helps us create a content roadmap that will gain the attention of crypto users and other investors.
• Gain the trust of search algorithms through a strong backlink profile. Along with content marketing, Fortis Media specializes in acquiring strong backlinks for your business. Our outreach specialists provide PR link building to establish your brand as a trusted voice in cryptocurrency.
• Balance short-term and long-term wins. We offer paid media services to provide immediate traffic to your website. But we know that this isn’t a sustainable approach. We’re transparent with that. We invest our SEO services in long-term wins, particularly in creating evergreen guides and educational content.

You can’t control the trends and algorithm updates, but we’ll help your crypto website adapt.

Get a Custom Crypto SEO Proposal

Speak with our team for a detailed SEO plan tailored to your crypto project. Let’s grow your visibility with the right strategy.

Contact now

Future of crypto keywords

With Google regularly updating algorithms and crypto introducing new projects, there’s no telling what exactly the future holds.

But what we know, we’ll share with you. Here are three aspects that crypto keywords are trending into:

• Search behavior is steadily evolving with blockchain adoption. Increasingly, people are incorporating blockchain into their daily tasks and routines. You might see keywords such as “public key” or “password recovery” dominating search queries.
• Analyze keyword data with predictive SEO. Tools like Ahrefs and Semrush are already forecasting upcoming trends in crypto keywords. AI’s predictive capability is a gold mine if you use it wisely.
• Adapt faster to current trends. It’s not just the products that are evolving. As crypto continues to rise in demand, governments will start enforcing tighter regulations and security protocols. Ensure that your website aligns with these regulations, while also addressing them in your content.

However, some crypto businesses don’t have the in-house expertise to address these trends. This is when we recommend working with full-service search marketing agencies like Fortis Media.

We assign dedicated SEO and content experts who will focus on your crypto project. Connect with our crypto SEO team today to get a free, detailed proposal.