Your SEO plan

Let Fortis Media guide you through the five steps you need to take to create an effective SEO plan, so you can dominate your niche and drive results for your brand. 

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5 SEO steps based on your answers

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  • Conduct Keyword Research

    The first step in creating an effective SEO strategy is conducting keyword research. It is essential to identify the keywords and phrases that your target audience is searching for to ensure that your website contains the right content and keywords. 

    You can use these insights to help you tailor your content and website to include these high-value keywords.

    Additionally, keyword research can help you understand which competitors are ranking for the same terms, so you can understand what you’re up against. 

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  • Optimize Your Website

    Once you have identified the relevant keywords, the next step is to optimize your website accordingly.

    This includes optimizing your website’s content, meta tags, headers, images, and URLs. It is essential to ensure that the content on your website is high-quality, relevant, and provides value to your target audience.

    Additionally, optimizing images by compressing them, adding alt tags and resizing them can improve load times and user experience.

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  • Craft High-Quality Content

    Creating high-quality content that is valuable, informative, and relevant is crucial for a successful SEO strategy. Create content that people will want to share, read, and link back to. Content marketing is a powerful way to attract and retain your target audience.

    Regularly update your content with fresh, engaging, and relevant information to drive traffic to your website.

    Ensure any content you create is of high quality, well written, and comprehensive.

    Optimize your content with your target keywords, appropriate headings, meta descriptions, and alt text.

    However, aim to incorporate your target keywords into the content naturally, without keyword stuffing – search engines are wise to it, and it could hurt your rankings. 

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  • Implement Link-Building Strategies

    Backlinks are links that point to your website from other authoritative websites.

    It involves getting other websites to link to your site, which can help boost your credibility and authority in your niche. There are a few different strategies you can use for link building, including guest posting on other relevant websites, reaching out to blogs for link exchanges, and more.

    Building high-quality backlinks is essential to improving your website’s authority and ranking on search engine results pages.

    Ensure that you build backlinks from relevant and authoritative websites only.

    Also, focus on quality over quantity – one high-quality link is worth more than several low-quality ones. 

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  • Monitor Your Progress

    It is essential to track your website’s traffic and performance using tools like Google Analytics and Google Search Console.

    These tools can help you identify which pages are performing well, which ones need improvement, and which search queries are driving traffic to your website.

    Regular monitoring can help you refine your SEO strategy over time.

    Furthermore, stay up to date with industry trends. SEO is an ever-evolving field, and it is important to stay up-to-date with the latest industry trends. This includes understanding algorithm updates, changes in search engine ranking factors, and the latest best practices. Ensuring that your SEO strategy is aligned with the latest trends can help you stay ahead of the competition and improve your website’s ranking.

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Contact us and we’ll help to implement these steps and MUCH MORE!

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Maximize Your Business with an SEO Plan

As a business owner, you want to maximize your digital presence and increase your potential customers. SEO or Search Engine Optimization is a key strategy to achieve this goal. No matter what type of business you are running – small, medium, or large, investing time, effort, and resources in SEO can make a significant difference in your online presence and success.

One of the primary benefits of using SEO is that it helps to increase your website traffic. With an effective SEO plan, you can optimize your web pages to rank higher in the search engine result pages (SERPs) for particular keywords that your potential customers are searching for. When your website appears in the top results, more people are likely to click on your page and visit your website. This increased traffic can help increase your lead generation and sales.

SEO can also help to enhance your brand awareness. An effective SEO plan allows you to optimize your web pages to include specific keywords related to your business, industry, and services. This enables potential customers to find your brand more easily and quickly through search engines. As a result, you can build a positive reputation and visibility for your business, which can help attract more customers and outshine your competitors.

Plus, SEO is a highly competitive marketplace, and by implementing an effective SEO plan, you can get ahead of the competition. Your competitors are most likely already investing in SEO, so it’s crucial that you do the same. With SEO, you can rise to the top of the SERPs rankings and effectively outcompete your rivals. This can help you win over more customers, increase your revenue, and grow your business even during tough economic times.


  • How can an SEO consultant help my company?

    An SEO consultant offers specialized guidance and expertise in optimizing websites for search engines.

    They can analyze your company’s website, identify areas for improvement, and provide strategic recommendations to enhance its visibility and organic rankings.

    An SEO consultant understands the intricacies of the industry and can help you develop an effective SEO roadmap, navigate algorithm changes, and implement tailored strategies to maximize your website’s online presence.

    Effective SEO strategies take time, effort, and expertise. By following the essential steps outlined above, you can improve your website’s visibility, generate more leads, and increase your revenue.

    Remember that SEO is not a one-time task; it is an ongoing process that requires regular maintenance, updates, and monitoring to ensure your website stays ahead of the competition. Deploying a successful SEO strategy can take time, so be patient and persistent, and the results will come.

  • How can an SEO expert benefit my business?

    An SEO expert possesses extensive knowledge and experience in optimizing websites for search engines. They stay updated with the latest industry trends, algorithm changes, and best practices specific to your sector.

    Their expertise allows them to conduct thorough SEO audits, identify opportunities for improvement, and develop customized strategies that drive targeted traffic, increase conversions, and boost the overall online success of your business.

    Working with an SEO expert offers many benefits to your business’s online presence.

    You can expect increased visibility, improved website performance, a tailored SEO strategy, and valuable analytics and reporting to assess your website’s progress.

    Once you’ve hired an expert, you can focus on other important areas of business growth while knowing that your website is in good hands.

    Remember, the right SEO strategy can make all the difference in your quest for online success, and hiring an expert may be the first step in improving your business’s online presence.


    Hiring an SEO service provides several benefits, including specialized expertise in optimizing websites, saving time and resources by outsourcing SEO tasks, and gaining access to advanced tools and technologies for SEO analysis and implementation. SEO services can help improve your website’s visibility, attract targeted traffic, increase conversions, and ultimately enhance your online presence and revenue generation.


    When selecting an SEO consulting agency, consider their experience working with similar companies, the range of services they offer, and the expertise of their consultants. Look for agencies that understand the unique needs and challenges of your industry and can provide tailored strategies to meet your specific business goals. Evaluating client testimonials and case studies can also give you insights into their track record and ability to deliver successful results for websites.

  • What are some common SEO mistakes to avoid?

    Some common SEO mistakes to avoid include keyword stuffing (overusing keywords unnaturally), neglecting website loading speed and mobile optimization, using duplicate or thin content, neglecting meta tags and meta descriptions, ignoring user experience, neglecting on-page optimization, not building high-quality backlinks, and relying solely on outdated SEO techniques.

    SEO is a dynamic field, and search engine algorithms constantly evolve. Relying on outdated SEO techniques can result in poor rankings or even penalties. Stay updated with the latest SEO best practices, algorithm changes, and industry trends to ensure your strategies remain effective.

  • How long does it take to see results from SEO efforts?

    The time it takes to see results from SEO efforts can vary depending on several factors, including:

    1. Competition: If you’re targeting highly competitive keywords and industries, it may take longer to see noticeable results. Outranking well-established and authoritative websites can be a gradual process.
    2. Website Age and Authority: Newer websites or domains with less authority might take longer to gain visibility compared to older, more established websites with a strong online presence.
    3. Content Quality and Quantity: Creating high-quality, valuable content consistently can help expedite the SEO process. Having a sufficient amount of content that aligns with user intent and addresses relevant topics can enhance your website’s visibility.
    4. Technical Optimization: Ensuring your website is technically optimized, with fast loading speeds, mobile responsiveness, proper URL structure, and crawlability, can positively impact your SEO. Fixing technical issues can lead to quicker improvements.
    5. Backlink Profile: Building a strong and authoritative backlink profile takes time. Acquiring high-quality backlinks from reputable websites can enhance your website’s credibility and improve rankings, but it’s a gradual process.
    6. Algorithm Updates: Search engines like Google regularly update their algorithms, which can impact search rankings. If an algorithm update occurs during your SEO efforts, it might influence the time it takes to see results.

    Generally, it can take several weeks to several months to observe significant improvements in organic rankings and traffic.

    However, it’s important to note that SEO is an ongoing process that requires consistent effort, monitoring, and adaptation to changes in the online landscape. Patience and a long-term approach are key when it comes to SEO.

  • What is the difference between organic and paid search results?

    The difference between organic and paid search results lies in how they are generated and displayed on search engine results pages (SERPs).

    Organic search results are the listings that appear naturally on search engine results pages based on their relevance to the user’s search query. These results are determined algorithmically by search engines and are not influenced by any direct payment. Organic rankings are achieved through effective SEO practices, which involve optimizing various on-page and off-page factors to improve a website’s visibility, authority, and relevance.

    These are typically labeled as “organic,” “natural,” or simply the webpage title and meta description. They are free and receive clicks based on their position and relevance to the user’s search.

    Meanwhile, paid search results, also known as sponsored results or advertisements, are listings that businesses pay to appear at the top or side of the search results. Advertisers bid on specific keywords or phrases that are relevant to their products or services.

    When a user enters a search query that matches the targeted keywords, the search engine displays the paid ads. These results are often labeled as “ads,” “sponsored,” or displayed with a distinct color or placement to differentiate them from organic results. Advertisers pay a fee whenever a user clicks on their ad, known as pay-per-click (PPC) advertising.

    Fortis Media offers both services for your company. If you complement paid search with a SEO strategy to boost organic traffic you will have results quicker and a steady growth.