{"id":5151,"date":"2025-02-11T11:01:13","date_gmt":"2025-02-11T09:01:13","guid":{"rendered":"http:\/\/fortismedia.com\/?p=5151"},"modified":"2026-03-03T09:06:37","modified_gmt":"2026-03-03T07:06:37","slug":"google-ads-policy-on-gambling-is-changing","status":"publish","type":"post","link":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/","title":{"rendered":"Google Ads Policy on Gambling is Changing: What You Need to Know"},"content":{"rendered":"<h2><strong>Understanding The Update On Google Ads Policy On Gambling<\/strong><\/h2>\n<p>Google\u2019s latest policy update seeks to refine the regulatory framework around gambling advertisements, ensuring that all promotions align with legal requirements and responsible advertising practices. The gambling sector is highly scrutinized, and this move is intended to prevent misleading or unauthorized ads from reaching users.<\/p>\n<h2><strong>Key Changes in the Updated Policy<\/strong><\/h2>\n<ol start=\"1\" data-spread=\"true\">\n<li><strong>Enhanced Definitions<\/strong>: The revised policy offers more precise definitions of what constitutes &#8220;gambling&#8221; and &#8220;gambling-promoting content.&#8221; Notably, any content that provides direct links to online gambling or facilitates gambling services will now be classified as gambling-promoting. This clarification indicates that aggregator or affiliate websites must focus solely on providing information or comparisons about authorized gambling services. Any deviation from this scope will face restrictions. (<a href=\"https:\/\/www.searchenginejournal.com\/google-updates-its-gambling-games-advertising-policy\/539503\/\">source<\/a>)<\/li>\n<li><strong>Country-Specific Requirements<\/strong>: The updated policy includes detailed country-specific requirements, ensuring that advertisers comply with local laws and regulations related to gambling advertising. This move underscores Google&#8217;s commitment to adhering to regional legal frameworks and promoting responsible advertising practices. (<a href=\"https:\/\/www.searchenginejournal.com\/google-updates-its-gambling-games-advertising-policy\/539503\/\">source<\/a>)<\/li>\n<li><strong>Definition of Gambling Affiliates<\/strong>: The updated policy clearly differentiates between gambling operators and affiliate marketers. Affiliates will have specific restrictions on how they promote gambling services.<\/li>\n<li><strong>Daily Fantasy Sports (DFS) Clarification<\/strong>: Previously, DFS platforms were often in a gray area regarding gambling-related ads. The new policy explicitly includes them under gambling-related services, requiring appropriate licensing and approvals in applicable regions.<\/li>\n<li><strong>Regulatory Compliance Requirements<\/strong>: Google is tightening its requirements for advertisers, making compliance with local gambling laws even more essential.<\/li>\n<li><strong>Expanded Restrictions in Certain Regions<\/strong>: Some territories will face additional limitations or new requirements based on regulatory changes.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n\n    <div class=\"post-banner-cta\">\n        <div class=\"post-banner-cta__inner\">\n            <div class=\"post-banner-cta__content flex-block\">\n                <div class=\"post-banner-cta__title title-s\">Stay Compliant &amp; Competitive<\/div>                <div class=\"post-banner-cta__text text\">Need expert guidance on Google's updated gambling ad policies? Contact Fortis Media today for a custom compliance and ad strategy.<\/div>\n                                    <a class=\"post-banner-cta__btn btn btn_white\" href=\"https:\/\/www.fortismedia.com\/en\/contact\/\" target=\"_self\">\n                        Get a Proposal                    <\/a>\n                            <\/div>\n            <div class=\"post-banner-cta__figure\"><img  class=\"ofcn\" src=\"https:\/\/www.fortismedia.com\/wp-content\/themes\/fortis-media\/src\/img\/banner-figure.svg\" width=\"100\" height=\"100\" decoding=\"async\" loading=\"lazy\" alt=\"banner-figure\" \/><\/div>\n        <\/div>\n    <\/div>\n\n<h2><strong>Impact on Advertisers and Gambling Affiliates<\/strong><\/h2>\n<p>For online casino operators, sportsbooks, and gambling affiliates, this means adapting to stricter compliance measures when running ads. Some of the key implications include:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Stricter Review Processes:<\/strong> Advertisers will need to ensure they meet all local regulatory requirements before launching campaigns.<\/li>\n<li><strong>Potential Ad Account Suspensions:<\/strong> Non-compliant ads may lead to disapprovals, restrictions, or even account suspensions.<\/li>\n<li><strong>Changes in Affiliate Promotion Strategies:<\/strong> Gambling affiliates must align their ad strategies with Google&#8217;s clearer differentiation from operators, which may limit direct promotional tactics.<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 1 []\"><strong>Comparing the Existing vs. Future Policy<\/strong><\/h2>\n<p>Below is a table summarizing the key differences between the current and upcoming Google Ads gambling policy:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5156 aligncenter\" src=\"http:\/\/fortismedia.com\/wp-content\/uploads\/2025\/02\/Comparing-the-Existing-vs.-Future-Policy.jpg\" alt=\"Comparing the Existing vs. Future Policy\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Comparing-the-Existing-vs.-Future-Policy.jpg 1024w, https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Comparing-the-Existing-vs.-Future-Policy-300x225.jpg 300w, https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Comparing-the-Existing-vs.-Future-Policy-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>For a detailed comparison, you can review the current policy <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6018017?hl=en\" target=\"_blank\" rel=\"noopener\">here<\/a> and the updated policy, effective April 2025, <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/15132179\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2><strong>What Should Gambling Advertisers Do Now?<\/strong><\/h2>\n<p>To stay compliant and continue running effective ads on Google, gambling advertisers should:<\/p>\n<ol start=\"1\" data-spread=\"false\">\n<li><strong>Review the Updated Policy<\/strong> \u2013 Familiarize yourself with the new requirements to ensure ongoing compliance.<\/li>\n<li><strong>Check Licensing and Approvals<\/strong> \u2013 Ensure your business has the necessary licenses to advertise in relevant jurisdictions.<\/li>\n<li><strong>Adjust Affiliate Marketing Strategies<\/strong> \u2013 Affiliates should prepare for more restrictive promotion guidelines and consider alternative ad strategies.<\/li>\n<li><strong>Monitor Policy Rollout<\/strong> \u2013 Keep an eye on any additional clarifications Google may release leading up to April 2025.<\/li>\n<li><strong>Work with Compliance Experts<\/strong> \u2013 Consulting with legal and regulatory professionals can help prevent disruptions to your ad campaigns.<\/li>\n<\/ol>\n<h2><strong>Bigger Picture: Why Google is Making These Changes<\/strong><\/h2>\n<p>The gambling industry is a high-risk sector for digital advertising, as it involves regulatory complexities and potential consumer harm. Google\u2019s efforts to refine its policy align with increasing government scrutiny worldwide.<\/p>\n<p>Many regulatory bodies have been pressing for stricter control over online gambling ads due to concerns over problem gambling, underage betting, and fraudulent activities. Google\u2019s policy adjustments are a response to these concerns and demonstrate a commitment to balancing business opportunities with responsible advertising.<\/p>\n<p>Additionally, the rise of online gambling operators and affiliates has led to an increased number of misleading or non-compliant ads. Google\u2019s enhanced review process will help curb deceptive advertising and protect users from unauthorized gambling platforms.<\/p>\n<h2><strong>How These Changes Align With the Industry Trends<\/strong><\/h2>\n<p>The iGaming industry is continuously evolving, with operators adapting to new regulations and market conditions. <a href=\"https:\/\/www.fortismedia.com\/en\/articles\/guide-to-google-analytics-4\/\">Google<\/a> ad policy on gambling update is just one of many shifts in digital advertising for gambling-related businesses. Other trends impacting the industry include:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Growth in Regulated Gambling Markets<\/strong>: Many countries are introducing stricter gambling regulations, requiring operators to obtain licenses and comply with local laws.<\/li>\n<li><strong>AI and Machine Learning in Ad Targeting<\/strong>: Advanced AI tools are being used to ensure compliance and detect fraudulent advertising tactics.<\/li>\n<li><strong>Increased Focus on Responsible Gambling<\/strong>: More advertisers and operators are implementing responsible gambling messaging and tools to promote safe betting practices.<\/li>\n<\/ul>\n\n    <div class=\"post-banner-cta\">\n        <div class=\"post-banner-cta__inner\">\n            <div class=\"post-banner-cta__content flex-block\">\n                <div class=\"post-banner-cta__title title-s\">Optimize Your Google Ads Strategy<\/div>                <div class=\"post-banner-cta__text text\">Ensure your gambling ads comply with Google\u2019s policies. Let our experts navigate regulations and boost your ad performance.<\/div>\n                                    <a class=\"post-banner-cta__btn btn btn_white\" href=\"https:\/\/www.fortismedia.com\/en\/contact\/\" target=\"_self\">\n                        Get a Proposal                    <\/a>\n                            <\/div>\n            <div class=\"post-banner-cta__figure\"><img  class=\"ofcn\" src=\"https:\/\/www.fortismedia.com\/wp-content\/themes\/fortis-media\/src\/img\/banner-figure.svg\" width=\"100\" height=\"100\" decoding=\"async\" loading=\"lazy\" alt=\"banner-figure\" \/><\/div>\n        <\/div>\n    <\/div>\n\n<h2 data-pm-slice=\"1 1 []\"><strong>Final Thoughts<\/strong><\/h2>\n<p>Google\u2019s policy changes reflect the growing need for transparency and regulatory compliance in the online gambling industry. While the new definitions and restrictions may pose challenges for some advertisers, they also provide clarity, ensuring that gambling-related ads meet legal and ethical standards.<\/p>\n<p>Businesses looking to <a href=\"https:\/\/www.fortismedia.com\/en\/articles\/google-ranking-factors\/\">improve their SEO rankings in this space<\/a> should act now to align their advertising strategies with the updated rules to avoid disruptions and maintain effective Google Ads campaigns.<\/p>\n<p>By adapting to these changes and embracing a compliance-driven approach, gambling operators, affiliates, and digital marketers can continue to leverage Google Ads as a key channel for reaching their audiences. Understanding these new rules, preparing for stricter enforcement, and working proactively with compliance teams will be crucial to maintaining a successful advertising strategy.<\/p>\n<p>If you\u2019re in the gambling industry and rely on Google Ads for traffic, these changes could significantly impact your approach. Staying ahead of the policy shift will be crucial for continued success in 2025 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.<\/p>\n<p>These updates aim to provide clearer definitions and establish stricter guidelines for gambling-related content across its advertising platforms. The new policy outlines a more detailed framework for operators, affiliates, and platforms involved in gambling advertising, ensuring compliance with local regulations.<\/p>\n","protected":false},"author":13,"featured_media":5155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortis-media-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Policy Update: Gambling Industry Insights | Fortis Media<\/title>\n<meta name=\"description\" content=\"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Policy Update: Gambling Industry Insights | Fortis Media\" \/>\n<meta property=\"og:description\" content=\"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/\" \/>\n<meta property=\"og:site_name\" content=\"Fortis Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fortismediaofficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T09:01:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T07:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernardas Pru\u0161inskas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fortismediaofcl\" \/>\n<meta name=\"twitter:site\" content=\"@fortismediaofcl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernardas Pru\u0161inskas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/\"},\"author\":{\"name\":\"Bernardas Pru\u0161inskas\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#\\\/schema\\\/person\\\/e74016fd5fcc9b138574bdf56e249e2e\"},\"headline\":\"Google Ads Policy on Gambling is Changing: What You Need to Know\",\"datePublished\":\"2025-02-11T09:01:13+00:00\",\"dateModified\":\"2026-03-03T07:06:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg\",\"articleSection\":[\"Fortis Media News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/\",\"name\":\"Google Ads Policy Update: Gambling Industry Insights | Fortis Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg\",\"datePublished\":\"2025-02-11T09:01:13+00:00\",\"dateModified\":\"2026-03-03T07:06:37+00:00\",\"description\":\"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Google Ads Policy on Gambling is Changing What You Need to Know\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/articles\\\/google-ads-policy-on-gambling-is-changing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Policy on Gambling is Changing: What You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/\",\"name\":\"Fortis Media\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#organization\",\"name\":\"Fortis Media\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Fortis-Media-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Fortis-Media-logo.png\",\"width\":800,\"height\":617,\"caption\":\"Fortis Media\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fortismediaofficial\",\"https:\\\/\\\/x.com\\\/fortismediaofcl\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fortismedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/fortismediaofficial\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/#\\\/schema\\\/person\\\/e74016fd5fcc9b138574bdf56e249e2e\",\"name\":\"Bernardas Pru\u0161inskas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/litespeed\\\/avatar\\\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264\",\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/litespeed\\\/avatar\\\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264\",\"contentUrl\":\"https:\\\/\\\/www.fortismedia.com\\\/wp-content\\\/litespeed\\\/avatar\\\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264\",\"caption\":\"Bernardas Pru\u0161inskas\"},\"description\":\"Works across ad operations, analytics, and campaign execution, making sure everything runs smoothly and efficiently. He keeps tracking in order, solves problems quickly, and remains surprisingly calm when budgets, bids, and reality don\u2019t quite align.\",\"sameAs\":[\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/\"],\"url\":\"https:\\\/\\\/www.fortismedia.com\\\/en\\\/people\\\/bernardas-prusinskas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads Policy Update: Gambling Industry Insights | Fortis Media","description":"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads Policy Update: Gambling Industry Insights | Fortis Media","og_description":"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.","og_url":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/","og_site_name":"Fortis Media","article_publisher":"https:\/\/www.facebook.com\/fortismediaofficial","article_published_time":"2025-02-11T09:01:13+00:00","article_modified_time":"2026-03-03T07:06:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg","type":"image\/jpeg"}],"author":"Bernardas Pru\u0161inskas","twitter_card":"summary_large_image","twitter_creator":"@fortismediaofcl","twitter_site":"@fortismediaofcl","twitter_misc":{"Written by":"Bernardas Pru\u0161inskas","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#article","isPartOf":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/"},"author":{"name":"Bernardas Pru\u0161inskas","@id":"https:\/\/www.fortismedia.com\/en\/#\/schema\/person\/e74016fd5fcc9b138574bdf56e249e2e"},"headline":"Google Ads Policy on Gambling is Changing: What You Need to Know","datePublished":"2025-02-11T09:01:13+00:00","dateModified":"2026-03-03T07:06:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/"},"wordCount":980,"publisher":{"@id":"https:\/\/www.fortismedia.com\/en\/#organization"},"image":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg","articleSection":["Fortis Media News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/","url":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/","name":"Google Ads Policy Update: Gambling Industry Insights | Fortis Media","isPartOf":{"@id":"https:\/\/www.fortismedia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#primaryimage"},"image":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg","datePublished":"2025-02-11T09:01:13+00:00","dateModified":"2026-03-03T07:06:37+00:00","description":"Google Ads Policy on gambling will change. Google is set to implement significant revisions to its advertising policy on April 14, 2025.","breadcrumb":{"@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#primaryimage","url":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg","contentUrl":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Policy-on-Gambling-is-Changing-What-You-Need-to-Know.jpg","width":1920,"height":1080,"caption":"Google Ads Policy on Gambling is Changing What You Need to Know"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fortismedia.com\/en\/articles\/google-ads-policy-on-gambling-is-changing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fortismedia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Policy on Gambling is Changing: What You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.fortismedia.com\/en\/#website","url":"https:\/\/www.fortismedia.com\/en\/","name":"Fortis Media","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/www.fortismedia.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fortismedia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fortismedia.com\/en\/#organization","name":"Fortis Media","url":"https:\/\/www.fortismedia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fortismedia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2026\/02\/Fortis-Media-logo.png","contentUrl":"https:\/\/www.fortismedia.com\/wp-content\/uploads\/2026\/02\/Fortis-Media-logo.png","width":800,"height":617,"caption":"Fortis Media"},"image":{"@id":"https:\/\/www.fortismedia.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fortismediaofficial","https:\/\/x.com\/fortismediaofcl","https:\/\/www.linkedin.com\/company\/fortismedia\/","https:\/\/www.instagram.com\/fortismediaofficial\/"]},{"@type":"Person","@id":"https:\/\/www.fortismedia.com\/en\/#\/schema\/person\/e74016fd5fcc9b138574bdf56e249e2e","name":"Bernardas Pru\u0161inskas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fortismedia.com\/wp-content\/litespeed\/avatar\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264","url":"https:\/\/www.fortismedia.com\/wp-content\/litespeed\/avatar\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264","contentUrl":"https:\/\/www.fortismedia.com\/wp-content\/litespeed\/avatar\/880be99802c503b08b9f6e9593a11f5e.jpg?ver=1777970264","caption":"Bernardas Pru\u0161inskas"},"description":"Works across ad operations, analytics, and campaign execution, making sure everything runs smoothly and efficiently. He keeps tracking in order, solves problems quickly, and remains surprisingly calm when budgets, bids, and reality don\u2019t quite align.","sameAs":["https:\/\/www.fortismedia.com\/en\/"],"url":"https:\/\/www.fortismedia.com\/en\/people\/bernardas-prusinskas\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/posts\/5151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/comments?post=5151"}],"version-history":[{"count":4,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/posts\/5151\/revisions"}],"predecessor-version":[{"id":6909,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/posts\/5151\/revisions\/6909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/media\/5155"}],"wp:attachment":[{"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/media?parent=5151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/categories?post=5151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fortismedia.com\/en\/wp-json\/wp\/v2\/tags?post=5151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}