{"id":2090,"date":"2023-05-30T09:07:27","date_gmt":"2023-05-30T09:07:27","guid":{"rendered":"http:\/\/fortismedia.com\/?p=2090"},"modified":"2025-01-15T13:31:57","modified_gmt":"2025-01-15T11:31:57","slug":"what-is-the-digital-services-act","status":"publish","type":"post","link":"https:\/\/www.fortismedia.com\/en\/articles\/what-is-the-digital-services-act\/","title":{"rendered":"Understanding the Digital Services Act (DSA): What It Means for Europe&#8217;s Digital Future"},"content":{"rendered":"<h2>What Is the Digital Services Act (DSA)?<\/h2>\n<p>The Digital Services Act (DSA) is a European Union (EU) legislation that promotes security and fairness in online platforms. This magnifies the content accountability of hosting services, online marketplaces, and social media platforms.<\/p>\n<p>The <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-services-act_en\">DSA addresses potential issues<\/a> in the online ecosystem, particularly in the following areas:<\/p>\n<ul>\n<li>Spread of illegal content<\/li>\n<li>Misinformation and fake news<\/li>\n<li>Lack of online content transparency reports<\/li>\n<li>Harassment and abuse on small to large online platforms<\/li>\n<li>Weak user protection<\/li>\n<\/ul>\n<p>Digital platforms must comply with a legal framework when posting content online. This is already one of the rules on small-scale to <a href=\"https:\/\/www.fortismedia.com\/en\/articles\/enterprise-digital-marketing-tips\/\">enterprise digital marketing guidebooks<\/a>. The DSA&#8217;s new rules emphasize this legal certainty.<\/p>\n\n    <div class=\"post-banner-cta\">\n        <div class=\"post-banner-cta__inner\">\n            <div class=\"post-banner-cta__content flex-block\">\n                <div class=\"post-banner-cta__title title-s\">Ensure DSA Compliance with Experts<\/div>                <div class=\"post-banner-cta__text text\">Stay ahead of digital regulations. Work with Fortis Media to ensure your online platforms comply with the Digital Services Act.<\/div>\n                                    <a class=\"post-banner-cta__btn btn btn_white\" href=\"https:\/\/www.fortismedia.com\/en\/contact\/\" target=\"_self\">\n                        Get a Proposal                    <\/a>\n                            <\/div>\n            <div class=\"post-banner-cta__figure\"><img  class=\"ofcn\" src=\"https:\/\/www.fortismedia.com\/wp-content\/themes\/fortis-media\/src\/img\/banner-figure.svg\" width=\"100\" height=\"100\" decoding=\"async\" loading=\"lazy\" alt=\"banner-figure\" \/><\/div>\n        <\/div>\n    <\/div>\n\n<h2>The Objectives and Scope of the DSA<\/h2>\n<p>The Digital Services Act package highlights the importance of protecting users&#8217; fundamental rights. A big part of DSA&#8217;s existence is providing users with safe online services and channels.<\/p>\n<p>Ultimately, these two consumer-focused objectives make up the bulk of the digital markets act:<\/p>\n<ul>\n<li><strong>Creating a Safer Digital Market<\/strong>: Hold online platforms accountable when they offer services and content. Illegal content and false information should be removed.<\/li>\n<li><strong>Protecting Consumer Rights<\/strong>: Guarantee fairness and security in online marketplaces, especially targeted advertising. Ensure that users&#8217; fundamental rights are protected, particularly from discrimination and abuse.<\/li>\n<\/ul>\n<p>Moreover, national digital services coordinators strictly enforce the DSA. National authorities, including the European parliament, oversee this law.<\/p>\n<h2>Key Components of the Digital Services Act<\/h2>\n<p>The Digital Services Act (DSA) covers these key areas to ensure transparency on designated platforms and search engines.<\/p>\n<h3>Obligations for Very Large Online Platforms<\/h3>\n<p>The DSA requires a lot from very large online platforms (VLOPs), including large online search engines (VLOSEs). The focus is to secure the fundamental rights of European users when accessing digital channels.<\/p>\n<p>Here are several obligations for digital intermediary services like a very large online platform:<\/p>\n<ul>\n<li>Conduct assessments and audits to mitigate technical and content risks<\/li>\n<li>Prioritize users&#8217; fundamental rights through data privacy and community<\/li>\n<li>Provide transparency reporting on all the ads shown on online platforms<\/li>\n<\/ul>\n<p>Tech companies and very large online platforms are also required to undergo external audits. These independent audits properly assess intermediary services and social media platforms.<\/p>\n<h3>Content Moderation and Liability<\/h3>\n<p>The European Union adopted the DSA to enforce specific rules on content accountability. This set of rules includes these additional obligations:<\/p>\n<ul>\n<li>Remove illegal content, including hate speech and discriminatory language<\/li>\n<li>Introduce clear community rules to help with content moderation<\/li>\n<li>Schedule risk assessments for very large online platforms like Google Search services<\/li>\n<\/ul>\n<p>Running an <a href=\"https:\/\/www.fortismedia.com\/en\/articles\/enterprise-content-marketing\/\">enterprise content marketing campaign<\/a> requires accountability. Be clear with your community rules and promptly moderate content when needed.<\/p>\n\n    <div class=\"post-banner-cta\">\n        <div class=\"post-banner-cta__inner\">\n            <div class=\"post-banner-cta__content flex-block\">\n                <div class=\"post-banner-cta__title title-s\">Simplify Content Compliance Today<\/div>                <div class=\"post-banner-cta__text text\">Ensure your content meets EU standards. Our marketing experts provide strategies to align with DSA requirements seamlessly.<\/div>\n                                    <a class=\"post-banner-cta__btn btn btn_white\" href=\"https:\/\/www.fortismedia.com\/en\/services\/content-marketing\/\" target=\"_self\">\n                        Learn more                    <\/a>\n                            <\/div>\n            <div class=\"post-banner-cta__figure\"><img  class=\"ofcn\" src=\"https:\/\/www.fortismedia.com\/wp-content\/themes\/fortis-media\/src\/img\/banner-figure.svg\" width=\"100\" height=\"100\" decoding=\"async\" loading=\"lazy\" alt=\"banner-figure\" \/><\/div>\n        <\/div>\n    <\/div>\n\n<h3>Data Access and Transparency<\/h3>\n<p>The DSA&#8217;s new rules include a high level of data transparency. For instance, the European Commission and national authorities can access online platforms&#8217; data frameworks.<\/p>\n<p>Here are transparency requirements for hosting services, tech companies, and online platforms:<\/p>\n<ul>\n<li>Provide algorithm framework for recommendation systems<\/li>\n<li>Report advertisers&#8217; identities and ad targeting criteria<\/li>\n<li>Allow regulators to look into data processing systems<\/li>\n<\/ul>\n<p>These data transparency rules apply to all online platforms and search engines. It also covers tech-based apps such as Google Maps and Google Play. Transparency reporting is essential in protecting the fundamental rights of online users.<\/p>\n<h2>DSA Compliance Tips for Businesses<\/h2>\n<p>The EU Digital Services Act (DSA) covers businesses operating within the region&#8217;s single market and internal market. Online platforms and search engines must comply with these new rules to avoid legal repercussions.<\/p>\n<p>Even <a href=\"https:\/\/about.fb.com\/news\/2024\/11\/metas-progress-implementing-the-digital-services-act\/\">enterprise platforms like Meta<\/a> comply with EU law. We recommend following these tips to ensure compliance with the new rules:<\/p>\n<ul>\n<li><strong>Adapting to New Regulations<\/strong>: All intermediary services must stay updated with new rules from the European Commission. From smaller platforms to the largest platforms, hiring a legal representative is key. This helps you mitigate systemic risks and avoid consequences from European policymakers.<\/li>\n<li><strong>Impact on Paid Media<\/strong>: Online services must report their advertising criteria, especially in targeted content. The European Board limits the type of consumer data used in personalizing ads. As such, advertising gatekeeper platforms must exhibit transparency to ensure user protection. You can also consult paid media experts to guarantee compliance with DSA&#8217;s regulations.<\/li>\n<li><strong>Strategic Compliance Support<\/strong>: Hire external auditors to monitor intermediary liability and systemic risks. For instance, content marketing agencies like <a href=\"https:\/\/www.fortismedia.com\/en\/services\/content-marketing\/\">Fortis Media<\/a> offer legal public consultations.<\/li>\n<\/ul>\n<p>Avoid the risk of formal proceedings and legal repercussions. This could harm your brand&#8217;s reputation and market standing. Complying with the DSA&#8217;s policies could help ensure your business&#8217;s sustainable growth.<\/p>\n<h2>Future of Digital Regulations and Europe\u2019s Digital Ecosystem<\/h2>\n<p>The DSA is surely the beginning of a stricter digital landscape. Hosting services and online channels must expect more changes, particularly in terms of data privacy and security.<\/p>\n<p>Here are two aspects we&#8217;re anticipating to take shape in the foreseeable future:<\/p>\n<ul>\n<li><strong>Trends in Digital Regulation<\/strong>: Regulators might double down on AI-powered algorithms and services. Automated tools must report how they utilize and secure user data. This is an aspect that the European Commission is prioritizing.<\/li>\n<li><strong>Europe\u2019s Position in the Global Digital Landscape<\/strong>: The European Commission is focused on protecting consumer rights. Digital markets and services must innovate while safeguarding user privacy. Accountability for illegal content and irresponsible data consumption is a requirement.<\/li>\n<\/ul>\n<p>Sure, it looks stringent on the surface. On the brighter side, the DSA&#8217;s focus on consumer protection could be an advantage for European markets. People will trust their brand and products even more.<\/p>\n\n    <div class=\"post-banner-cta\">\n        <div class=\"post-banner-cta__inner\">\n            <div class=\"post-banner-cta__content flex-block\">\n                <div class=\"post-banner-cta__title title-s\">Partner with Digital Marketing Experts<\/div>                <div class=\"post-banner-cta__text text\">Work with specialists to align your digital strategies with regulatory frameworks. Safeguard your reputation and achieve growth.<\/div>\n                                    <a class=\"post-banner-cta__btn btn btn_white\" href=\"https:\/\/www.fortismedia.com\/en\/contact\/\" target=\"_self\">\n                        Get a Proposal                    <\/a>\n                            <\/div>\n            <div class=\"post-banner-cta__figure\"><img  class=\"ofcn\" src=\"https:\/\/www.fortismedia.com\/wp-content\/themes\/fortis-media\/src\/img\/banner-figure.svg\" width=\"100\" height=\"100\" decoding=\"async\" loading=\"lazy\" alt=\"banner-figure\" \/><\/div>\n        <\/div>\n    <\/div>\n\n<h2>Key Takeaways<\/h2>\n<p>The Digital Services Act (DSA) is Europe&#8217;s attempt at creating a safer online ecosystem. With content coming out from everywhere, the region must stay proactive in protecting users&#8217; rights and privacy.<\/p>\n<p>In the so-called content boom, online platforms must build a safe and inclusive community. Avoid discriminatory acts, hateful language, and illegal content. Most of all, refrain from putting up fake news and false information to avoid grappling with consequences.<\/p>\n<p>That&#8217;s why businesses today are working with digital marketing experts like <a href=\"https:\/\/www.fortismedia.com\/en\/\">Fortis Media<\/a>. They help ensure that your content is aligned with regulatory standards and policies. Moreover, these experts offer <a href=\"https:\/\/www.fortismedia.com\/en\/services\/digital-pr-services\/\">digital PR services<\/a> to cross-promote your brand in a safe and legal manner.<\/p>\n<p>Of course, we recommend a careful screening process when outsourcing tasks. It&#8217;s advisable to work with agencies that have previous experience in your niche. This way, they can easily align their strategies with your business&#8217;s unique goals and needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s almost a full year since the EU Digital Services Act (DSA) was implemented in February 2024. How is it changing the way online platforms approach content marketing? How will the DSA shape the future of large online search engines? We&#8217;ll discuss these important points below.<\/p>\n","protected":false},"author":26,"featured_media":4888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[31,29],"class_list":["post-2090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main","tag-digital-serivces-act","tag-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is the Digital Services Act | Fortis Media<\/title>\n<meta name=\"description\" content=\"Discover the Digital Services Act and its impact on European digital platforms. 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